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18-05-2010
  61
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source | wwd.com

Quote:
FROM 12 TO 11: Harper’s Bazaar’s ad pages may have been up in the first half, but editor in chief Glenda Bailey and publisher Valerie Salembier are still clearly looking for ways to cut costs. And they’ve gone for one of the easiest methods around: trim frequency. Bazaar will combine the June and July issues this year for the first time, a spokeswoman confirmed. The title’s “Runway Report” will be back again in September and sold separately on newsstands.

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18-05-2010
  62
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Quote:
InStyle Beats Vogue in Ad Pages: But What Does That Really Mean?

By Lauren Sherman

It’s been a good year for fashion magazines, at least in terms of advertising pages. InStyle, Vogue and Elle have all seen significant increases in pages over the last six months. The Time Inc. title has thus far accrued 1,103.21 ad pages, a 10% increase from the same period in 2009, while Conde Nast’s stalwart saw pages jump during the same time by 8% to 987.05. Elle enjoyed a 5% increase to 939.

By the way, that’s all according to MIN, an industry publication.

This is a big win for InStyle…kind of. While more ad pages might gauge the health of a magazine, it doesn’t necessarily mean it’s making more money. Vogue will argue that, unlike its competitors, it doesn’t discount ads (although it does sell them in a bundle with Teen Vogue and sometimes Lucky or Glamour, so advertisers do get “added value.”)

Another interesting point: InStyle’s ads are arguably more mass market than Vogue’s. Elle is somewhere in the middle. But does that really matter? Big corporations like Johnson & Johnson presumably have more money to spend on advertising than luxury brands, even those owned by conglomerates like LVMH.

All in all, it’s hard to really measure who comes out on top in this instance. However, we know it’s not W, which saw a 14% decrease in pages to 423. Good luck with that, Mr. Tonchi.
fashionista

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18-05-2010
  63
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Quote:
GQ, one of the first magazine titles to appear on the iPad, has sold 365 copies of its December 2009 Men of the Year issue, according to publisher Pete Hunsinger.

The issue was priced at $2.99 per download — $2 less than the newsstand price — for a grand total of $1,091.35 in sales. Somewhat surprisingly, GQ appears to be pleased with this figure.

“This costs us nothing extra: no printing or postage,” says Hunsinger. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.”
It seems developer fees did not enter into his cost calculations.

On the bright side, sales for the iPhone and iPod touch version is steadily increasing, according to the iTunes store [iTunes link]. GQ’s latest May 2010 issue for the iPhone and iPod touch is the best-selling in the store right now, suggesting that the magazine is developing a solid base of repeat buyers.

It’s hard to put these numbers in context, as little data about iPad app sales has been released thus far. A month ago, ABC announced that its app has been downloaded more than 200,000 times, and earlier this month Rupert Murdoch revealed that the WSJ app has roughly 64,000 subscribers. Both of these aps, however, are free.

Although we need more data to make an accurate assessment, one thing seems certain — the iPad is not the savior certain major publishers had hoped it would be — at least not yet. Nevertheless, it may yet prove a profitable distribution platform for magazines in addition to other platforms, like Facebook.

Publisher Condé Nast is forging ahead with the development of iPad versions of its other popular titles. Vanity Fair appeared in the iTunes catalog this week, and WIRED is slated to launch this summer.
mashable.com

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18-05-2010
  64
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When will we know what the best selling issues of 2009 are? When does that article get released?

 
19-05-2010
  65
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source | wwd.com

Quote:
DIVING IN: Magazines and newspapers have been all over the iPad — but so far fashion titles have been slow to get involved. Not any more: InStyle plans to launch on the device before yearend, probably around the same time as a slew of its competitors. Managing editor Ariel Foxman, who hosted an up-front party with ICM on Tuesday in New York’s SoHo, revealed the news as he mingled with Emmy Rossum, Vanessa Williams, Julie Bowen and Katrina Bowden. But there was more to his mood as he accepted congratulations for the magazine’s strong first half of advertising (InStyle beat all other fashion titles during the period — no doubt eliciting a few choice, and unrepeatable, words in the hallways of Vogue and Elle).

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20-05-2010
  66
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From Jezebel.com

Read the entire article here

Quote:
Magazine editors can't find cover stars to drive newsstand sales, because celebrity is dead. True, unless you're talking about Taylor Swift, Miley Cyrus, or Twilight. Move over, Julia Roberts.

Fashion campaigns have been nearly devoid of celebrities, The Daily Beast's Jacob Bernstein points out, after years where they were elbowing out models. (The current experiment in non-celebrity, non-professional model advertising — Tod's, Club Monaco — is one cheap alternative.) And the magazine world is also looking past the usual starlet material.
Says one magazine industry veteran: "The younger celebrities today are not Brad Pitts or George Clooneys. Scarlett Johansson is a very good actress, but is she going to sell magazines to the same degree as Julia Roberts once did? The reason Sarah Jessica Parker is on the cover of Vogue and Marie Claire and everywhere else is because there are so few other people that can sell."
Well, sort of. When it comes to selling magazines and the younger generation, I'd argue that Glamour editor Cindi Leive gets closer to the mark:
I think what you're seeing in the magazine world is a certain amount of fatigue with the same old, same old faces. One reason we had a nice sale with Taylor Swift was that you hadn't seen her on a million magazine covers before and there was actually the hope that ‘Oh my God! I might actually learn something new.' I think taking risks is serving people well right now."
That would be the Taylor Swift who was Glamour's biggest seller last year, with 740,000 copies on the newsstand, according to the Audit Bureau Of Circulations. Another top seller: Miley Cyrus, who also did extremely well for Elle. Leighton Meester and the Twilight actors were a boon to Harper's Bazaar. Remember Lauren Conrad? She was one of Cosmo's biggest sellers of last year. Amanda Bynes was such a success on the cover of the January 2009 Cosmo that she got a repeat in January 2010.


In other words, there may be celebrities who make more sense for the fashion industry (of which these magazines are an arm), but the stars with giant tween followers are actually moving product. This is also true with the occasionally symbiotic relationship magazines have with box office success. Bernstein points out,
Julia Roberts, Tom Cruise, and Mel Gibson's most recent projects have all been commercial disappointments. Same for Angelina Jolie. In the last five years, only two of her films have crossed the $100 million mark, and the biggest hit of those was Mr. and Mrs. Smith, which seemed to play off of her reported affair with Brad Pitt, who was married to Jennifer Aniston when the film was made.

 
20-05-2010
  67
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Quote:
America’s Next Top Model Winner Will Cover Vogue Italia

This morning at the CW’s up-fronts–a kind of trade show where television networks attempt to woo advertisers with hopes of snazzy fall programming–America’s Next top Model judge Jay Manuel revealed that next season’s winner will land a cover of Vogue Italia. That’s in lieu of the back cover of Seventeen.
All we can say is: Wowwowweewa!?*@&#$*@#
Actually, that’s not true. Here’s what else we can say:
This is clearly the work of Mr. André Leon Talley, Vogue editor extraordinaire and Top Model judge. And it indicates that the contestants will prove a bit more “polished” next year.
While the competition show has downgraded its title affiliation several times over the years (from Elle to ElleGIRL to Seventeen), we’re not sure that this trade-up actually matters to the greater audience.
The presence of ALT and Francesca Sozzani may impress industry insiders, but will the majority of Top Model followers really care? Or will it get new people to watch? We’re doubtful.
from fashionista

Do you guys believe this? I can't imagine Steven Meisel being told who to put on his cover.

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Last edited by nyc_art_style; 20-05-2010 at 02:14 PM.
 
20-05-2010
  68
clever ain't wise
 
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^lol, well the guest judge would probably be crucial that week

 
21-05-2010
  69
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Quote:
WWD reports that Steven Meisel may shoot the next winner and that she might also get the cover, differing from yesterday's reports that the winner would definitely get the cover.
the cut blog

oh thank god.

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24-05-2010
  70
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source | wwd.com

Quote:
SUMMER’S OVER: Magazine editors are already looking beyond the Fourth of July to the covers of their August issues, which they no doubt hope will be fatter than in recent years and a harbinger of the thudding sound of even heavier September books. Titles so far understood to have lined up their August covers include Vanity Fair, which is said to have lured Angelina Jolie; Elle, with Drew Barrymore (back again after a successful cover last May); Lucky, with old reliable Ali Larter, and Marie Claire, which nabbed 16-year-old Dakota Fanning — a recent addition to the cover rotation.

Meanwhile, while one could argue it’s probably difficult to overhaul a magazine at cruising altitude, Stefano Tonchi has been doing just that since he took the reins at W magazine last month. The past several weeks have seen the Italian editor jetting to Milan, Paris and Cannes, while simultaneously filling out his senior staff and trying to figure out a way to turn W into the more general-interest lifestyle magazine he’s promised interviewers and, likely, skittish advertisers. And the first opportunity to judge his efforts will come with the title’s August issue, which sources say will feature Tonchi’s first cover pick — Jon Hamm and Rebecca Hall, co-stars in the Ben Affleck-directed fall crime drama “The Town.” Though the couple cover is oft-trod territory for W, the choice of a heady pair like Hamm and Hall — celebs brimming with indie cred (his from “Mad Men,” hers from theater and films such as “Vicky Cristina Barcelona”) and shorter on mass appeal — is not. (In fact, the duo would be more likely to turn up on the cover of Tonchi’s alma mater, T, which just featured Hall on its April 25 women’s summer fashion issue.)

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27-05-2010
  71
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source | twitter.com/womensweardaily

Quote:
W has tapped French Vogue and Artforum alum Joseph Logan as design director. He starts next week.

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27-05-2010
  72
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All I really want to know is if Marie-Amelie Sauve is in and Alex White is out...I seriously hope Sauve isn't leaving Vogue for this...unless it turns out that she'll be working with photographers of her caliber.

 
27-05-2010
  73
trendsetter
 
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^^ since when is Joseph Logan associated with French Vogue? I don't remember...

 
27-05-2010
  74
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Quote:
Countess Esterhazy Pens Final Dispatch

For anyone who worked at Women's Wear Daily or its sister publication, W, in the last 13 years, as this reporter did, the name John Fairchild hung over the staff like a well-mannered specter.

Mr. Fairchild retired as chairman and editorial director of Fairchild Publications in the spring of 1997, but he continued to write a satirical social column under the pseudonym Countess Louise J. Esterhazy.

In March, Stefano Tonchi, the former editor of T, was named editor-in-chief of W. Patrick McCarthy, Mr. Fairchild's successor and the de facto editor of W, stepped down. Rather unexpectedly—even to Mr. Fairchild, it seems—in the midst of that changing of the guard, a decision was made and the June issue on newsstands now marks the much-loved Countess Esterhazy's final dispatch.

An example of one of Countess Esterhazy's cutting aphorisms, from as far back as 1995: "Donald Trump…can make even a Savile Row suit look cheap."

"I didn't know it was ending," Mr. Fairchild, who is now 83, said, when caught by phone at his Manhattan apartment. "They never even asked me for a final column."

Mr. Fairchild explained how he developed the character. "She was Austrian nobility. It started when I was skiing in Switzerland. This was a long, long time ago. Whenever it was, that's when it started. I was going to do a column, and I didn't want it to have my name on it. Have you seen the movie 'Ship of Fools?' Anyway, I used to ski with Géza Korvin in Closters. He played the captain. He was Austrian, and so I said, 'Can you give me a name? Some funny name of royal blood of your country.' And he said, 'Yeah, Esterhazy.' I added Louise. God knows why."

"The first time we had any reaction to it, I was writing about Las Hadas resort in Mexico. As a joke, I said someone was bitten by an iguana. Iguanas don't attack people! But I got in big trouble with one of the rich Greek shipowners who owned the resort. He said he would sue me. Of course he didn't. I had lunch with him instead."

"I loved doing the column," Mr. Fairchild said. "You know, it got more mail than anything in the magazine. It's ironical, but even in the last issue there are two letters in there to Louise. I don't think most people knew it was me. I used to get invitations to parties for her all the time."
"I don't know what's happened, really," he went on. "I know there's a new editor, and he's very talented. I got paid to write it and that's what I'll miss the most."

Mr. Fairchild splits his time between New York; Gstaad, Switzerland and Nantucket, Mass., where he'll be as of mid-June.

Like his father, he said, he retired at 70, and, "I've never been to another fashion show. I never missed it."

As for Countess Esterhazy, "She's not retiring," Mr. Fairchild said. "That's beyond my control. She's available."
wsj.com

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Last edited by Flashbang; 27-05-2010 at 02:05 PM.
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27-05-2010
  75
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^I hate Tonchi for doing that

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