The Business of Magazines #2 (March 2010 - August 2013) - Page 67 - the Fashion Spot
 
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18-07-2013
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Quote:
Burda Media Prague takes the license of Czech Marie Claire from Sanoma Prague

From November 2013, Burda Media Prague will take the license to publish Czech edition of Marie Claire magazine from Sanoma Prague. The deal was made today under the supervision of Groupe Marie Claire.

"Marie Claire is a perfect brand to strenghten our position on the market of luxurious women's magazines", said Petra Fundova, CEO of Burda Media Prague. Burda Media Prague is publishing the Czech editions of ELLE, InStyle, Joy and Maxim alongside other local brands such as the Czech best-selling women's magazine Marianne.

Czech Marie Claire was launched in 2008 under Sanoma Prague as the first main competitor for Czech ELLE. Sanoma Prague is undergoing consolidation nowadays. Now the only competitor for Burda Media Prague is Bauer Media which took the license to publish Czech editions of Harper's Bazaar, Cosmopolitan, Esquire and others from Hearst Stratosfera Prague in October 2012.
source: mam.cz

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Last edited by GlamorousBoy; 18-07-2013 at 04:24 PM.
 
18-07-2013
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Suprised that Vogue managed not only to maintain but increase their ad pages, considering last September was their anniversary issue. I'm glad W finally had a big increase, they deserve it with all the great contents they've been putting out this year.

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19-07-2013
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According to WWD, US Vogue's September issue will be their second biggest ever.

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19-07-2013
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so from 840 to 916 pages... 900 would be nice

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25-07-2013
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Did Industrie magazine close...?

 
 
30-07-2013
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UK Harper's Bazaar have done a short behind-the-scenes video of how their issues are compiled under Justine Picardie. You can watch the video here, on Bazaar's website. I found the video (all 3 minutes of it) rather fascinating. It's so rare we get to see what goes on behind British fashion publications. The staff and offices look very polished and chic.

I was unable to find it on YouTube, so I would really appreciate if someone would be able to upload and share.

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03-08-2013
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What happened to BlackBook magazine? The Dec/Jan issue was the last issue released.

 
04-08-2013
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Esquire is launching in Serbia.

 
07-08-2013
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Quote:
Circulation Figures for First Half Offer Digital Glimmer of Hope

THE DIGITAL GLIMMER OF HOPE:
Magazine circulation figures for the first half were released Tuesday and the declines just keep coming, with some of the country’s top 25 magazines posting double-digit drops from the same time last year, including Glamour, which fell nearly 30 percent in single-copy sales.

But there’s a silver lining (phew!). The sale of digital editions, or replicas, has nearly doubled from the same period last year to an average of 10.2 million, according to the Alliance for Audited Media. They now account for 3.3 percent of total circulation.

An encouraging case study is newsweeklies, which have not benefited from a ton of good news lately, but are reaping the most benefit from digital editions. Time magazine was losing readers up until the end of 2012 — AAM’s second-half report showed a drop of 0.5 percent in overall circulation, and 23 percent in single-copy sales as compared to the same period in 2011. But in July 2012, the Apple newsstand started selling Time Inc.’s digital editions, and so far into 2013, Time has sold an average of 44,700. Overall circulation at Time is up to 3.3 million, and single-copy sales are up to an average of about 58,000, an increase of 1.2 percent. Out of those, 2.8 million are print subscribers who get the digital edition as a bundle, and about 500,000 are digital-only, according to the magazine.

Likewise, New York magazine, which revamped its digital edition in March, increased circulation by 0.9 percent to 409,000, and single copies, thanks to digital, by 23 percent. The New Yorker’s circulation is up 1.2 percent to about 1.05 million, helped by a nearly 18 percent spike in single-copy sales.

The exception is Bloomberg Businessweek, which has made provocative, conceptual covers meant to stand out at the newsstand a signature. But circulation, at nearly 991,000, is down 0.3, and newsstand, which like at all newsweeklies is a small fraction of the overall circulation makeup, fell 6.3 percent. People magazine was down at the check-out line, and by double digits, too, nearly 12 percent, while circulation fell 0.6 percent. Celebrity weeklies in general, like Us Weekly, InTouch and Life & Style, saw declines.

Overall, magazines lost about 1 percent in total circulation, with newsstand sales dropping about 10 percent.

Among the top 25 largest magazines, Good Housekeeping registered the biggest circulation jump, about 1.2 percent, to 4.4 million, and Ladies’ Home Journal was up 0.8 percent, or 3.2 million. Reader’s Digest and National Geographic had the sharpest drops, 6 and 5.4 percent, respectively.

Fashion books had a grim half at the newsstand. Cosmopolitan, ranked second-largest magazine by single-copy sales, declined 24 percent, while the drop at Glamour was 28.8 percent and 19 percent at InStyle. O, the Oprah Magazine sold about 22.7 percent fewer copies, while the percentage drop was 10.4 percent for Vogue and 11 percent for Vanity Fair. Harper’s Bazaar and Elle, which are not among the top 25 by single-copy sales, declined 12.5 and 10 percent, respectively. Game Informer is the top digital magazine, with nearly 3 million replicas, followed by Reader’s Digest and Cosmopolitan, which knocked Maxim out of the top three.
wwd.com

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07-08-2013
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Quote:
Sanoma Prague will introduce Czech edition of GLAMOUR

After the loss of license to publish Czech edition of MARIE CLAIRE in July, Sanoma Prague is gaining strength again.

Sanoma Prague has closed the deal with Condé Nast to publish the Czech edition of GLAMOUR magazine, starting in the beginning of 2014. The main reason why Sanoma Prague chose GLAMOUR is its success in surrounding countries and unceasing demand for luxurious magazines in the Czech market.

GLAMOUR is one of the worldwide magazine brands which is not presented on Czech & Slovak market. Several attempts to publish GLAMOUR Czech were performed in last 10 years but no one was succesfully completed.

Czech market of luxurious magazines is rather competitive considering its scale, consisting of Czech editions of ELLE, MARIE CLAIRE, InStyle, JOY, COSMOPOLITAN, HARPER'S BAZAAR, Esquire and various local brands.
source: mam.cz

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Last edited by GlamorousBoy; 07-08-2013 at 03:48 PM.
 
12-08-2013
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App and print a happy mix for Miss Vogue
[QUOTE] STYLE bible Vogue Australia is extending its perfectly manicured reach into the younger demographic with the launch of a print edition and tablet app for its Miss Vogue brand, aimed at fashionistas aged 19 to 29.

The print magazine will be designed as a collectable keepsake and appear twice a year, with the first edition on newsstands on September 2 and the next one appearing in March, in line with the key fashion seasons. The app will be available from August 30.

Miss Vogue was previously a digital-only brand, launching online in September as part of the vogue.com.au website.

Despite the well-known predilection of younger readers to consume media online, Vogue editor-in-chief Edwina McCann said she believed that "girls still want print".

"It's almost like the nostalgia for vinyl," she said. "They still want it on the coffee table because it says something about them.


"It's more that their habits have changed. They're just not visiting newsagents as frequently."

British Vogue has also launched a Miss Vogue, which McCann said was "testament to the real hunger for the product, not just in the Australian market, but globally".

The Australian editions of Vogue and Miss Vogue are published by News Life Media, part of News Corp Australia, which also owns The Australian.

The print magazine and the digital version will have very different pricing strategies, with the first edition of the app testing the waters at only $2.99 while the print title, which will stay on the shelves for six months, will cost a premium $9.95.

That is in line with the cover price of niche fashion mastheads such as Russh and Oyster and above other titles aimed at the younger women's market, such as Bauer Media's Shop Til You Drop, Cosmopolitan and Cleo, and Morrison Media's Frankie.

The magazine will have 160 pages and a likely print run of 65,000 copies.

It is edited by Paris-based Alice Cavanagh, who McCann poached from editing Oyster magazine and who between editions also contributes to the website, with Vogue's Christine Centenera as fashion director.

"They're the hippest girls I know," McCann said.

Miss Vogue will offer a mix of luxury, contemporary and high-street fashion, beauty, lifestyle and articles focusing on personalities and pop culture.

The companion app extends the print content with information on music releases, exclusive video content and shopping pages which enable users to share and click-to-buy.

"We've designed the Miss Vogue Australia experience of print, app, digital and social media touch points to work together as an exclusive multi-platform experience," Cavanagh said.

"It is an incredible opportunity to engage with Vogue's younger readers in a new and inspired way. It's an entirely fresh concept in terms of content and the way in which it is being created and presented."/QUOTE]
source: theaustralian.com.au


 
12-08-2013
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App and print a happy mix for Miss Vogue
Quote:
STYLE bible Vogue Australia is extending its perfectly manicured reach into the younger demographic with the launch of a print edition and tablet app for its Miss Vogue brand, aimed at fashionistas aged 19 to 29.

The print magazine will be designed as a collectable keepsake and appear twice a year, with the first edition on newsstands on September 2 and the next one appearing in March, in line with the key fashion seasons. The app will be available from August 30.

Miss Vogue was previously a digital-only brand, launching online in September as part of the vogue.com.au website.

Despite the well-known predilection of younger readers to consume media online, Vogue editor-in-chief Edwina McCann said she believed that "girls still want print".

"It's almost like the nostalgia for vinyl," she said. "They still want it on the coffee table because it says something about them.


"It's more that their habits have changed. They're just not visiting newsagents as frequently."

British Vogue has also launched a Miss Vogue, which McCann said was "testament to the real hunger for the product, not just in the Australian market, but globally".

The Australian editions of Vogue and Miss Vogue are published by News Life Media, part of News Corp Australia, which also owns The Australian.

The print magazine and the digital version will have very different pricing strategies, with the first edition of the app testing the waters at only $2.99 while the print title, which will stay on the shelves for six months, will cost a premium $9.95.

That is in line with the cover price of niche fashion mastheads such as Russh and Oyster and above other titles aimed at the younger women's market, such as Bauer Media's Shop Til You Drop, Cosmopolitan and Cleo, and Morrison Media's Frankie.

The magazine will have 160 pages and a likely print run of 65,000 copies.

It is edited by Paris-based Alice Cavanagh, who McCann poached from editing Oyster magazine and who between editions also contributes to the website, with Vogue's Christine Centenera as fashion director.

"They're the hippest girls I know," McCann said.

Miss Vogue will offer a mix of luxury, contemporary and high-street fashion, beauty, lifestyle and articles focusing on personalities and pop culture.

The companion app extends the print content with information on music releases, exclusive video content and shopping pages which enable users to share and click-to-buy.

"We've designed the Miss Vogue Australia experience of print, app, digital and social media touch points to work together as an exclusive multi-platform experience," Cavanagh said.

"It is an incredible opportunity to engage with Vogue's younger readers in a new and inspired way. It's an entirely fresh concept in terms of content and the way in which it is being created and presented."
source: theaustralian.com.au



I suppose Vogue Australia had Miss Vogue before British Vogue but it was only online. The concept however isn't new with the likes of Teen Vogue and Vogue Girl.

 
12-08-2013
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App and print a happy mix for Miss Vogue
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