The Business of Magazines

[SnejanaIsMyMuse]

It's basically cause I know that once a magazine has reached its selling cut off they simply take them ,ship them back to the distributor ,tear off the cover with the bar code,and throw the rest of the magazine away.I was thinking that I might be able to weasel my way into getting some discarded fashion mags ,but it's doubtful.

[MissMagAddict]

Originally Posted by SnejanaIsMyMuse

This might be the wrong place to ask this ,but does anyone know where I can find the nearest magazine distributor phone number that sends magazines to borders and other stores?

Here

[SnejanaIsMyMuse]

Thank you MMA!

[tigerrouge]

In February 2008, the ABCs (independently audited circulation figures) for UK magazines were published, here are some of the findings, as printed in Media Guardian online:

Vogue recorded its 12th consecutive ABC rise to 220,325. But the rise was marginal, at just 0.6% year on year.

Vanity Fair and Tatler were steady at 99,402 and 90,590 respectively.

Harpers Bazaar recorded its 10th consecutive circulation increase, up 3.1% year on year to sell 109,033.

Elle was up slightly on the first half of 2007 to 203,435 but down 2.7% year on year.

Despite a 6.5% year on year fall, Condé Nast's handbag-sized Glamour maintained its leading position in the women's glossy sector, selling 550,066 copies a month.

http://www.guardian.co.uk/media/2008...andpublishing5

[tigerrouge]

As for UK men's magazines (same source as before):

Natmags' Esquire, which has been relaunched under former Wallpaper editor Jeremy Langmead, saw its circulation rise to 59,800, up 11.7% on the previous six months and 14% year on year.

There were more losses for Bauer Consumer Media's Arena, which saw sales crash 18.3% on the previous six months and 27% year on year, to 25,232.

Conde Nast's GQ is in seventh place ... GQ sold a monthly average of 129,520 in the second half of last year, up 1.3% on the previous six months and 1.6% year on year.

http://www.guardian.co.uk/media/2008...andpublishing4

I can't believe Arena sells so few copies and still remains alive.

[ShanaLucas]

Originally Posted by tigerrouge

In February 2008, the ABCs (independently audited circulation figures) for UK magazines were published, here are some of the findings, as printed in Media Guardian online:

Vogue recorded its 12th consecutive ABC rise to 220,325. But the rise was marginal, at just 0.6% year on year.

Thanks tigerrouge! I find these numbers interesting. I'm assuming this figure to be monthly, and based on February. Do you happen to know if this is a consolidated number of both subscription and newstand? I'm no expert on magazine circulation but the number is lower that I would have ever expected.

[tigerrouge]

I was always under the impression that ABCs are a monthly average, taken over the previous six months backdated from the month the figures come out, and would indeed be combined subscription/newsstand sales. But that's my presumption.

What annoys me about the ABCs is that these days, there seems to be no free online access to the direct data, you have to buy it from the Audit Bureau (back when I worked in an office, I instead used the ABC supplement whenever it came with industry publications like Mediaweek).

Vogue, I'd classify it as almost a niche publication in the overall UK market. When people think of the UK, often the overwhelming image is of London, when that's only one city and not representative of the greater whole of the nation. While magazines are aspirational, the readership has to share the focus of the content, and I don't think a lot of the UK actually does find Vogue speaks to them in any way.

[moussemaker]

http://www.minonline.com/mb_topstory.htm
"W's" Beckham/Posh "Corner Kick," But Ugly Betty Gets Low Ratings.

That David Beckham and wife Victoria ("Posh Spice") wowed W newsstand buyers last August was the result of perfect timing by editorial director Patrick McCarthy, because the cover broke just as "Becks" was making his U.S. soccer debut with the Los Angeles Galaxy. Five years ago, Posh was the better known of the two--as proved by Beckham being Men's Journal's worst-selling cover in 2003--because the British "music invasion" was and is far more successful than that of soccer.

America Ferrara is, per the May W cover line, Hot because of the success of Ugly Betty. But the series name is a newsstand turnoff, as shown here and in Entertainment Weekly's March 16, 2007 worst-seller (min, March 10, 2008). There, Ferrara was in character, and though beautiful (her real character) in W, perhaps it will be difficult for her to shake the UB typecast. Her new bilingual movie, Under the Same Moon, may shake things up for the better.


"Esquire" And "GQ," It's Where The Girls Are--And The Men Aren't.


We would doubt that Esquire editor-in-chief (since June 1997) David Granger and his Gentlemen's Quarterly counterpart (since June 2003) Jim Nelson were surprised by last year's newsstand results, where attraction to beautiful women continued a male homo sapien tradition dating back to the Garden of Eden. Angelina Jolie (July 2007) was the "woman Esquire loved" and Esquire readers love, as proven by her being the Hearst monthly's best-seller. (November 2007 Sexiest Woman Alive Charlize Theron doubtlessly sold very well, too.) And, at GQ, readers "took a close look" at best-seller Jessica Biel (July), who was Esquire's 2005 Sexiest..., and runner-up Jessica Alba (June).

Showcasing beauteous and smart women is great p.r. for both magazines. That sexagenarian Robert DeNiro sold worst for GQ (January) and unsuccessful Democratic presidential candidate John Edwards was Esquire's poorest (August) is not bad p.r. As respected and honored as DeNiro is, he is old for GQ's circa 30-year-old audience, and Edwards not getting the "votes" of Esquire buyers was subsequently reflected in the early-2008 primaries, which resulted in his dropping out.

[SnejanaIsMyMuse]

Lame.Glamour is probably one of the most boring magazines I've ever looked at.

[tigerrouge]

Thinking gnerally, UK Glamour quite rightly outsells everything else around it. It has universal appeal - it lacks high fashion editorials, but it does well with its high street coverage, and with its beauty features and editorials. It might not be enough to satisfy us - I never keep my copies - but for the average reader wanting ten minutes of entertainment and fashion tips, it's got everything they need.

[MissMagAddict]

Source | WWD

Harper's Bazaar is trying to elbow into the feeding trough that is collections coverage. After WWD Collections and New York Look, now comes Bazaar's Runway Report, which debuts this summer and will cover the fall 2008 collections. The spin-off is based on a column of the same name that runs in the magazine in January and June. Runway Report will include a guide to the looks on the runways in New York, Paris, Milan and London. Kristina O'Neill, Bazaar's fashion news/features director, will edit the 200 page publication. Hearst will distribute 200,000 copies, with 100,000 sold on newsstands for $6.95 apiece (on sale July 29) and 100,000 being sent to subscribers with household income of over $100,000. The issue will be mailed in between the August and September issues.

[kristiinawilson]

Does anyone know who is the editor of Blend magazine from the Netherlands? Or fashion editor? I love this magazine but can not find the information anywhere! Thanks!

[MissMagAddict]

Originally Posted by kristiinawilson

Does anyone know who is the editor of Blend magazine from the Netherlands? Or fashion editor? I love this magazine but can not find the information anywhere! Thanks!

Editor in Chief : Theo Paijmans

theo@blend.nl

[kristiinawilson]

Originally Posted by MissMagAddict

Editor in Chief : Theo Paijmans

theo@blend.nl

thank you so much! you are the best!!

[kasper!]

just found this on forbes.com

Alexandra White
Fashion Director, W
Circulation: 469,958
W doesn't have the circulation of Vogue or Bazaar, but it is considered the most cutting-edge American fashion magazine. "They push the envelope far more than any other American magazine," Kennedy says. White, who had stints at both British and Italian Vogue, oversees all fashion shoots, and W tends to hire whatever great photographers aren't under contract to Vogue, such as Bruce Weber and Mario Sorrenti. Under her, photographer Steven Klein has done some of his most talked-about work: His spread with Angelina Jolie and Brad Pitt, just as Pitt divorced Jennifer Aniston, posing as a fertile 1960s husband and wife, caused Aniston to gripe that Pitt lacked a "sensitivity chip." W was the first magazine to put Kate Moss on its cover after her drug scandal. White's shoots can often be found on the drawing boards in designer showrooms--as inspirational material.

is the circulation number accurate?...