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26-04-2012
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26-04-2012
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Cosmopolitan launches new edition in the USA. It is called Cosmo for Latinas. Starting the May 1st, with it's Summer 2012 issue. This is the cover with Zoe Saldana:

(tr3s.com)

I just don't understand why launching the new edition, aren't all readers the same regardless of their background. There is one unique US Cosmopolitan, that, IMO, is universal for all the women (and men) in the USA. First I thought it was some kind of a parody, but I double checked it on the internet.


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26-04-2012
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Cosmo for Latinas...............Ooooooooookay then

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30-04-2012
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Quote:
Originally Posted by Srdjan View Post
I just don't understand why launching the new edition, aren't all readers the same regardless of their background. There is one unique US Cosmopolitan, that, IMO, is universal for all the women (and men) in the USA. First I thought it was some kind of a parody, but I double checked it on the internet.

It's an easy way to make money and, in some ways, I think it's a good idea. I imagine it looks strange to someone who doesn't live in the US, but I think the magazine could be helpful. It can focus on content that's engineered towards a specific demographic (Latinas) rather than just generalized. Of course that doesn't mean anyone from any background can't enjoy the regular edition of Cosmo and I'm sure many of the people Cosmopolitan for Latinas is targeting will stick with the regular version, but I just don't see having the option as a bad thing. Magazines like Ebony, Latina, Out, The Advocate, etc. are helpful and appeal to specific demographics. I see it as undeniable that many of the "regular" or "mainstream" magazines like Vogue, Vanity Fair, Martha Stewart Living (lol), etc. are actually pretty much targeted at white, middle-class American women. More options isn't a bad thing, imo.

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30-04-2012
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cosmopolitan usa june 2012
star: pink



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01-05-2012
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^ If this isn't a fake cover, then bye bye Cosmopolitan!

 
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