Elle UK February 2008 : Karolina Kurkova by Matthias Vriens

[shotguntolove]

i love the subscriber's cover. i find it so un-elle! (little text?)

[m.j.]

i perfer subscribers collectors edition cover

[mikel]

first issue of UK Elle I bought.

[tigerrouge]

> They seem to be aiming to be a bit more like UK Harpers

Yes, I thought that too - and it's not a good thing to revamp into a pale imitation of something already out on the newsstand.

When I first saw the cover, I was so excited that UK Elle had gone back to using supermodels, and luscious ones at that, that I was going to buy it to support them. But when I flicked through the issue, the main impression I got from the redesign was a sense of emptiness, and a lack of purpose. I think this magazine is badly adrift in the market, at the moment, though hiding it well.

Consider: what makes UK Elle different from UK Vogue or Bazaar that I should buy it instead? Vogue has access to the top talent, and Bazaar's redesign has been very impressive.

And what makes UK Elle different from all the fashion weeklies that I could buy, which cover trends faster and with a greater interpretation of high street shops?

Moreover, magazines like UK Glamour are cheaper and seem to offer more intimiate content about beauty and style.

I don't want UK Elle to die, but they need to find a new unique selling point in the market, and put all their energies behind ithat, rather than coming up with a few new fonts.