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04-02-2013
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Mr. Magic
 
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Garage #4 Spring / Summer 2013 by Patrick Demarchelier
Quote:
YOU’RE SO VAIN: Dasha Zhukova’s Vanity project for Garage magazine is anything but. Fed up with all the self-love in the air, the editor in chief decided on vanity as the theme for issue number 4. “Marketing strategies have taken over our personalities and I hate it,” she said. “Everyone is in the business of branding themselves. Personality has lost its meaning — as people are growing obsessed with being fashionable, more so than being themselves. I wanted this new issue to tackle these issues of modern identity and celebrate unique personalities.”

Urs Fischer, Boris Mikhailov, Alex Sainsbury and Theaster Gates (whom Zhukova interviewed) are among the renegades featured. “I think things have gotten very homogenous in some areas of art and fashion, and when you spot a true original — it’s unmistakable,” she said. “They’re not trying to emulate anyone else — personally or professionally.”

Patrick Demarchelier shot a Cindy Sherman-inspired fashion spread including the cover with four models wearing masks of Sherman’s MoMA self portraits. The issue hits newsstands Saturday. Having given the project her blessing, Sherman said, “I like how creepy the photos turned out, even though they don’t really look like the character in my photo. But that’s better, I suppose.”

Zhukova declined to say what she and Roman Abramovich have in store for the trove of Ilya Kabakov’s work they recently purchased. Perhaps other priorities await. “My next special project is about a month-and-a-half away — another baby,” she said.
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04-02-2013
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All this time to come up with something that Meisel did last year?

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04-02-2013
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that cover creeps me the f**k out, and i usually love Cindy Sherman...

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04-02-2013
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im terrified tbh

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04-02-2013
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Love Cindy Sherman's work, but this cover is uneventful. Hopefully the edit will be more interesting.

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04-02-2013
  6
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i feel like the cover could've been way better, but i love the creepiness and the contents sound promising so i'm definitely gonna be getting this

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04-02-2013
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first thing I'm gonna do after getting the issue is definitely tear up the cover.

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04-02-2013
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HaHaHa love this!

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04-02-2013
  9
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i love it!

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05-02-2013
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i actually really like it!! but i guess its cos i like nearly everything related to her haha. this magazine is actually really good content wise normally.

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05-02-2013
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Is Demarchelier allowed to photograph covers other than for Vogue?

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05-02-2013
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i skimmed through this issue, and I was bored with it

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08-02-2013
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Got my copy today. It feels like there's way less content than in the previous issues, and only 3 fashion eds...

Vanity (18p.)
Ph : Patrick Demarchelier
A.D & St : Jenke Ahmed Tailly
Face : Cindy Sherman
Models : Magdalena Langrova, Iris Van Berne, Tati Cotliar & Maria Flavia

The Raven (10p.)
Ph : Paolo Roversi
St: Chloe Kerman
Models : Ophélie Rupp & Marie Piovesan

Again For Tomorrow (10p.)
Ph : Jamie Hawkesworth
St: Victoria Young
Models : Nakeisha Sheppard, Antonina Vasylchenko, Erika Linder, Tornie Upton & Emily Dolbear

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08-02-2013
  14
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Aww Excited to see what there is regardless of how little content there is. So far I love everything that Dasha has done. All editorials sound pretty interesting!

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Querelle Jansen, Lindsey Wixson, Jessica Stam, Nastya Kusakina
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09-02-2013
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Ah yes! So glad to see Antonina

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