Garage #4 Spring / Summer 2013 by Patrick Demarchelier

**Flashbang** · 03-02-2013

Quote:

YOU’RE SO VAIN: Dasha Zhukova’s Vanity project for Garage magazine is anything but. Fed up with all the self-love in the air, the editor in chief decided on vanity as the theme for issue number 4. “Marketing strategies have taken over our personalities and I hate it,” she said. “Everyone is in the business of branding themselves. Personality has lost its meaning — as people are growing obsessed with being fashionable, more so than being themselves. I wanted this new issue to tackle these issues of modern identity and celebrate unique personalities.”

Urs Fischer, Boris Mikhailov, Alex Sainsbury and Theaster Gates (whom Zhukova interviewed) are among the renegades featured. “I think things have gotten very homogenous in some areas of art and fashion, and when you spot a true original — it’s unmistakable,” she said. “They’re not trying to emulate anyone else — personally or professionally.”

Patrick Demarchelier shot a Cindy Sherman-inspired fashion spread including the cover with four models wearing masks of Sherman’s MoMA self portraits. The issue hits newsstands Saturday. Having given the project her blessing, Sherman said, “I like how creepy the photos turned out, even though they don’t really look like the character in my photo. But that’s better, I suppose.”

Zhukova declined to say what she and Roman Abramovich have in store for the trove of Ilya Kabakov’s work they recently purchased. Perhaps other priorities await. “My next special project is about a month-and-a-half away — another baby,” she said.

wwd.com

Marc10 · 03-02-2013

All this time to come up with something that Meisel did last year?

lelaid · 04-02-2013

that cover creeps me the f**k out, and i usually love Cindy Sherman...

TREVOFASHIONISTO · 04-02-2013

im terrified tbh

justaguy · 04-02-2013

Love Cindy Sherman's work, but this cover is uneventful. Hopefully the edit will be more interesting.

mistress_f · 04-02-2013

i feel like the cover could've been way better, but i love the creepiness and the contents sound promising so i'm definitely gonna be getting this

Pricciao · 04-02-2013

first thing I'm gonna do after getting the issue is definitely tear up the cover.

|PerfectTonight| · 04-02-2013

HaHaHa love this!

crocetti · 04-02-2013

i love it!

gossiping · 05-02-2013

i actually really like it!! but i guess its cos i like nearly everything related to her

haha. this magazine is actually really good content wise normally.

envogueforever · 05-02-2013

Is Demarchelier allowed to photograph covers other than for Vogue?

TREVOFASHIONISTO · 05-02-2013

i skimmed through this issue, and I was bored with it

Dieselmax · 08-02-2013

Got my copy today. It feels like there's way less content than in the previous issues, and only 3 fashion eds...

Vanity (18p.)
Ph : Patrick Demarchelier
A.D & St : Jenke Ahmed Tailly
Face : Cindy Sherman
Models : Magdalena Langrova, Iris Van Berne, Tati Cotliar & Maria Flavia

The Raven (10p.)
Ph : Paolo Roversi
St: Chloe Kerman
Models : Ophélie Rupp & Marie Piovesan

Again For Tomorrow (10p.)
Ph : Jamie Hawkesworth
St: Victoria Young
Models : Nakeisha Sheppard, Antonina Vasylchenko, Erika Linder, Tornie Upton & Emily Dolbear

shanhuq · 08-02-2013

Aww

Excited to see what there is regardless of how little content there is. So far I love everything that Dasha has done. All editorials sound pretty interesting!

JessicaKarina · 09-02-2013

Ah yes! So glad to see Antonina

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05-02-2013	11
envogueforever front row Join Date: Jan 2009 Location: London Gender: femme Posts: 353	Is Demarchelier allowed to photograph covers other than for Vogue? __________________ “If you do what you've always done, you'll get what you've always gotten” - Coco Chanel

05-02-2013	12
TREVOFASHIONISTO V.I.P. Join Date: Jun 2008 Location: N.Y.C. Gender: homme Posts: 11,616	i skimmed through this issue, and I was bored with it __________________ Maryna.Natasha.Sasha

08-02-2013	13
Dieselmax tfs star Join Date: Feb 2005 Location: Paris Gender: homme Posts: 1,589	Got my copy today. It feels like there's way less content than in the previous issues, and only 3 fashion eds... *Vanity* (18p.) Ph : Patrick Demarchelier A.D & St : Jenke Ahmed Tailly Face : Cindy Sherman Models : Magdalena Langrova, Iris Van Berne, Tati Cotliar & Maria Flavia *The Raven* (10p.) Ph : Paolo Roversi St: Chloe Kerman Models : Ophélie Rupp & Marie Piovesan *Again For Tomorrow* (10p.) Ph : Jamie Hawkesworth St: Victoria Young Models : Nakeisha Sheppard, Antonina Vasylchenko, Erika Linder, Tornie Upton & Emily Dolbear __________________ "Shut your mouth and read that damn magazine, girl" - Tiffany Pollard aka. New York
Status: Online

08-02-2013	14
shanhuq front row Join Date: May 2011 Location: Los Angeles Gender: homme Posts: 447	Aww Excited to see what there is regardless of how little content there is. So far I love everything that Dasha has done. All editorials sound pretty interesting! __________________ Querelle Jansen, Lindsey Wixson, Jessica Stam, Mackenzie Drazan, Anouck Lepere, Elena Bartels, Guinevere Van Seenus

03-02-2013	2
Marc10 V.I.P. Join Date: Sep 2010 Location: Brazil Gender: homme Posts: 4,371	All this time to come up with something that Meisel did last year? __________________ le rêveur

04-02-2013	3
lelaid fashion insider Join Date: Jan 2010 Location: Chicago Gender: homme Posts: 2,325	that cover creeps me the fk out, and i usually love Cindy Sherman... __________________ Le Laid** An image based fashion blog.

04-02-2013	4
TREVOFASHIONISTO V.I.P. Join Date: Jun 2008 Location: N.Y.C. Gender: homme Posts: 11,616	im terrified tbh __________________ Maryna.Natasha.Sasha

04-02-2013	5
justaguy V.I.P. Join Date: Jul 2010 Location: United States Gender: homme Posts: 14,630	Love Cindy Sherman's work, but this cover is uneventful. Hopefully the edit will be more interesting. __________________ Frock n' Roll

04-02-2013	6
mistress_f Hell on Heels Join Date: May 2007 Location: Rome Gender: femme Posts: 4,958	i feel like the cover could've been way better, but i love the creepiness and the contents sound promising so i'm definitely gonna be getting this __________________ photographic \| pictures \| blog SatelliteVoices - Rome

04-02-2013	7
Pricciao fashion insider Join Date: Feb 2010 Gender: femme Posts: 2,293	first thing I'm gonna do after getting the issue is definitely tear up the cover.

04-02-2013	8
\|PerfectTonight\| V.I.P. Join Date: May 2005 Location: Embrya Gender: homme Posts: 7,460	HaHaHa love this!

04-02-2013	9
crocetti front row Join Date: Nov 2007 Location: méxico Gender: femme Posts: 362	i love it! __________________ { tumblr: sssofia }

05-02-2013	10
gossiping V.I.P. Join Date: Sep 2007 Location: united kingdom Gender: femme Posts: 13,223	i actually really like it!! but i guess its cos i like nearly everything related to her haha. this magazine is actually really good content wise normally. __________________

09-02-2013	15
JessicaKarina front row Join Date: Jul 2012 Location: New York Gender: femme Posts: 275	Ah yes! So glad to see Antonina

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