How to Join
the Fashion Spot / Visualizing Fashion / Magazines
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
07-08-2007
  1
don't look down
 
tigerrouge's Avatar
 
Join Date: Feb 2005
Location: Béal Feirste
Gender: femme
Posts: 12,003
Harper's Bazaar UK September 2007 : Georgia Frost
No cover scan yet, but boy, do I have a source for you. I'm going to post the article in full from The Independent, because they sometimes move public articles to a subscriber-only area, and there's a good lot of info about magazine design in general... first of all, the vital sentence:

Georgia Frost, the 17-year-old new face of Burberry, is on the cover; inside, the lead feature is a "ones to watch" article on Britain's "40 Under 40".

There are two covers - an ordinary one for people who have to go to the shops to buy it, and a crystal-encrusted one for subscribers (in the same way US Bazaar sometimes jazzes up its Christmas issues with a bit of masthead bling).

__________________
You're perfect, yes, it's true. But without me, you're only you.
  Reply With Quote
 
07-08-2007
  2
don't look down
 
tigerrouge's Avatar
 
Join Date: Feb 2005
Location: Béal Feirste
Gender: femme
Posts: 12,003
NEW BAZAAR, SAME MARKET

The glossy formerly known as Harper's is the most glamorous title in the stable of the National Magazine Company. Now it is to undergo yet another name change. Ian Burrell hears how this spectacular rebrand could topple Vogue from its throne

Published: 06 August 2007


Just like the supermodels at the fashion shows at which it claims to have the best seat at the side of the catwalk, Harper's Bazaar, formerly known as Harpers & Queen, is about to undergo the latest in a succession of costume changes.

This one is an outfit glittering with bling: each collector's edition copy of the new title will be decorated with 120 crystals, courtesy of the Austrian sparkle specialists Swarovski.

It is the National Magazine Company's way of getting standout on the news-stand, alerting the public that the title commonly known in Britain as Harpers is now called just Bazaar – which is what it launched as back in 1929 as the British edition of an American publishing phenomenon, the oldest women's fashion magazine in the world.

Since then, the magazine has switched identity with a regularity normally associated with those appearing on the FBI's Ten Most Wanted. The most recent of those changes took place just 18 months ago, with the magazine dropping the "& Queen" from its name in order to sever its links with the Sloane Square set, and substituting a teensy "Bazaar" in its place above the Harper's masthead. The editor, Lucy Yeomans – admitting she was already fearful of confusing readers – said the re-branding would be quite "impactful enough". But now Harpers has had yet another makeover.

Rival publishers are crowing, claiming that NatMags, which is also overhauling the men's title Esquire, is in turmoil. Harpers, they say, is a magazine with an identity crisis – the pampered posh girl who is trying to hide her roots and be taken seriously as a true fashionista.

Well, Jodie and Jemma Kidd made that transition, and there are signs that Harper's Bazaar is doing so too. Earlier this summer, the Periodical Publishers Association named the title as Consumer Magazine of the Year, beating off competition from Vogue and Grazia, which were both shortlisted. The judges's citation, read out at the Grosvenor House hotel in London, praised the reconfigured magazine for its "beautifully presented design". Since Yeomans took over in 2001, sales have risen from 85,000 to 105,500, and will increase still further in the biannual figures released this month.

Sitting in her Soho office, fingering the first hot-off-the-presses copy of British Bazaar, she says she is looking at what will be a record-selling edition. Running to 400 pages, the issue is so bulky it was almost too much for the printers to handle. Harper's Bazaar likes to change clothes but, unlike some of the women it writes about, no one could accuse it of being too skinny.

"This was always our plan, to go to the big logo," Yeomans, who is still only 36, now admits. "But we felt that to go straight from Harpers & Queen, which always had the emphasis on the "Harpers", to the big international Bazaar logo would be too much of a leap for our readers."

Harpers & Queen was always bracketed with Tatler magazine as a chronicler of the adventures and trials of British high society. But this latest rebrand gives a clear signal, says Yeomans, that she has totally abandoned that field. "I think we did that quite a long time ago, but now the perception is that we've abandoned that area. [We are] not old society with a capital 'S', not Lord and Lady So-and-So. People come to us for our fashion, our arts coverage and features and travel and beauty. We still have party pages, but then Vogue has party pages, and Grazia is one big party page."

As Yeomans talks, her publisher, Tess Macleod-Smith, looks over her shoulder, cooing with delight at the new product. "The typographics look beautiful," she says. "There are so many good things. These pages look ab-so-lute-ly brilliant."

__________________
You're perfect, yes, it's true. But without me, you're only you.
  Reply With Quote
07-08-2007
  3
don't look down
 
tigerrouge's Avatar
 
Join Date: Feb 2005
Location: Béal Feirste
Gender: femme
Posts: 12,003
Picking up Yeomans's theme, Macleod-Smith says that Vogue, Elle and Grazia are Bazaar's competition, especially now that it is part of a global brand with 23 international editions. "What we've wanted to do is position ourselves as a very strong alternative to Vogue and Elle, and that's paying off now. For a long, long time Vogue hasn't had any competition."

How worried Vogue will be about this threat is another matter. According to Peter York, the style commentator who wrote for Harpers in the Eighties, there is still a lot of distance between the two magazines. He calls Alexandra Shulman, the editor of British Vogue, "the automatic high-fashion pundit of choice on everything, and you don't see anything comparable with Harper's. When you talk to women you don't hear them quoting it, you don't hear them talking about it."

Yeomans would argue that York is not among her target audience. Asked why a fashion-obsessed young woman might buy Bazaar over Vogue, the two women pause before suggesting that Shulman's title would not run the "Vanity Fair-style" features that will sometimes be found in Bazaar – for example, a piece penned by Yeomans after accompanying Imran Khan on an election tour in Pakistan.

It is easier to identify the points of difference with Grazia. "Because they are a weekly, they haven't got the time to do the kind of work we do, the showcase pieces, the beautifully written 3,000-word articles," says Macleod-Smith. "They have not got the kind of substance we have. I love Grazia but it's a 10-minute read. I quite happily leave my Grazia, I give it away, I leave it on the tube."

As Yeomans leafs through her own magazine, the first thing she picks out is a photo-led story following the parallel careers of David Bailey and Don McCullin. "They've both been married four times and they ended up marrying Catherines as the final love of their lives." (Catherine Fairweather, McCullin's wife, is travel editor of Harper's Bazaar.)

To emphasise the difference between the British Bazaar and the American Bazaar (which also sells in the UK, but only at around 1,000 copies per issue), this first collector's edition has a very patriotic feel: Georgia Frost, the 17-year-old new face of Burberry, is on the cover; inside, the lead feature is a "ones to watch" article on Britain's "40 Under 40". Those nominated, including Samantha Cameron, are photographed in Paul Smith T-shirts "which he did at a day's notice".

Yeomans may not court the aristocracy, but like most editors she craves the big names – the meritocracy, as she would have it. Matthew Williamson, the designer, guest-edited a recent edition, and Sam Taylor-Wood and Manolo Blahnik have both written for Yeomans.

She once told these pages that her dream was to sit around a Glastonbury campfire with Kate Moss and Damien Hirst. At this year's festival she had to be content with wading through the mud with Giles Deacon, another designer friend and Harper's Bazaar guest writer. She is planning a big party in November, a Moet-sponsored bash at which an eclectic mix of musical talent has been invited to perform.

Asked whether Bazaar is intrigued by Victoria Beckham's attempts to make a reputation in the world of fashion, Macleod-Smith instantly shakes her head, saying "I don't think our readers are interested in her", though Yeomans acknowledges she "has a look".

For Macleod-Smith, the success of the repositioning of Harper's Bazaar is very much a business proposition. Merely placing the small "Bazaar" above the masthead 18 months ago immediately provoked a surge of interest among advertisers, and an extra 250 ad pages since – doubling the magazine's profits.

She thinks the latest redesign, which has been overseen by Tom Usher after he was recruited from Arena magazine, will bring in a wealth of fresh advertising. She starts pointing out the new arrivals in the ad pages of the September issue. "Marks & Spencers – the first time we've ever had them. We've been chasing Stuart Rose for a while. And Topshop! We have Topshop, Monsoon, Whistles – all our growth has been in fashion brands, top end and the high street as well."

There was a time when readers of Harpers would have turned up their noses at advertisements for Topshop on the luxurious pages of their favourite magazine. Macleod-Smith says that the distance between the two brands has evaporated, and that NatMags has long been courting the influential high-street fashion outlet. "We would have loved to have had ads from Topshop in Harpers & Queen, but there's no way they would have ever done so, because it would have been wrong for Topshop to be associated with a brand that was so exclusive."

The Swarovski crystal issue (described as "tacky" by one female fashion commentator) will be accompanied by reams of point-of-sale advertising to let readers know that this is the revised Harper's Bazaar, not some entirely new magazine. Trials of the new logo in the traditionally conservative market of the North-west of England have suggested that the name change will not drive down sales, says the publisher.

Later in the year, a new Bazaar website will launch, more than a decade after British Vogue established itself online. By linking the digital and print propositions in a joint brand-based strategy, and offering readers the chance to buy online the pieces they fall in love with on the glossy pages, NatMags hopes to offer something different.

Macleod-Smith is a shrewd operator, who formerly worked at rival Conde Nast and who makes frequent references to Stephen Quinn, her opposite number at Vogue. She claims Quinn does not enjoy as cosy a relationship with his American counterpart as she does with American Bazaar, and that he does not appreciate the importance of rolling out a brand. "Stephen, who I adore, and who is my ex-boss, doesn't like anything 'brand Vogue'. He finds that a most repulsive way of looking at it."

Yeomans too worked at Conde Nast, though quit after just one day at Vogue when she was offered the editor's chair at Harpers. To her embarrassment, she had to give Shulman news of her departure by mobile phone, as the Vogue editor was attending London Fashion Week. Now she is hoping once again to loom large in Shulman's rear-view mirror, having finally positioned her own magazine where she wants it. "Next year it's going to be called Baz," she says, laughing and holding her hand over the last three letters of the famous Dido-font masthead. "No, I promise it isn't."

__________________
You're perfect, yes, it's true. But without me, you're only you.
  Reply With Quote
07-08-2007
  4
don't look down
 
tigerrouge's Avatar
 
Join Date: Feb 2005
Location: Béal Feirste
Gender: femme
Posts: 12,003
The link to the article itself, which also has another section at the end talking about Glenda Bailey and US Bazaar:

http://news.independent.co.uk/media/article2836671.ece

__________________
You're perfect, yes, it's true. But without me, you're only you.
  Reply With Quote
07-08-2007
  5
The future is stupid
 
MissMagAddict's Avatar
 
Join Date: Feb 2005
Gender: femme
Posts: 25,322

image source | wwd


source: wwd
Quote:
The U.K. edition of Harper's Bazaar has changed its logo for the second time in two years and will now look the same as every other international edition of Harper's Bazaar. The new logo will debut on the cover of the 400-page September issue, which will also have 200 encrusted Swarovski crystals. This attention-getting gimmick, which will show up on all 50,000 London newsstand issues, marks the first time a British magazine cover has undertaken this kind of initiative (although they are known for using all kinds of cover mounts as lures — from bikinis to DVDs). In the U.S., Harper's Bazaar has been encrusting its December issues with Swarovski crystals for the past three years, but only for select VIPs, said a spokeswoman. The U.K. issue goes on sale Thursday.

__________________
Love is what you want.

  Reply With Quote
07-08-2007
  6
V.I.P.
 
BerlinRocks's Avatar
 
Join Date: Dec 2005
Location: MilkyWay-Pluto-Earth
Gender: homme
Posts: 11,111
the cover is weird...and this haircut omg this is ugly!

  Reply With Quote
07-08-2007
  7
trendsetter
 
Eccentricity's Avatar
 
Join Date: Nov 2005
Gender: homme
Posts: 1,046
I Love!

__________________
Upholding a legacy, paying tribute to a memory
HofE
Epitomising refined, understated elegance and grace
* Alec Wek - Mariaclara Boscono - Natasha Poly - Karen Elson - Sascha P*
  Reply With Quote
07-08-2007
  8
V.I.P.
 
liberty33r1b's Avatar
 
Join Date: Nov 2003
Location: Manchester, UK
Gender: femme
Posts: 23,105
weird cover indeed, looks scary actually....

__________________
"he waited for other people to understand what he was doing, instead of doing what they wanted.
Balenciaga never compromised."
  Reply With Quote
07-08-2007
  9
VSFS 2009!
 
Join Date: Aug 2005
Gender: femme
Posts: 16,534
Oh my lord.

What have they done to my Georgia

__________________
Stam Sasha Behati Lily Siri Georgia Kim
Karlie
Morgane Coco Julia D.






  Reply With Quote
07-08-2007
  10
V.I.P.
 
Diamond Star's Avatar
 
Join Date: Apr 2005
Location: UK
Gender: femme
Posts: 4,927
Not liking the crystals on the logo...it makes it look like a December issue

  Reply With Quote
07-08-2007
  11
V.I.P.
 
Join Date: Mar 2006
Gender: femme
Posts: 22,824
Tigerrouge and MMA thanks for the article and cover.

I dont know why,but i really like the cover its different and her hairstyle is works here.

  Reply With Quote
07-08-2007
  12
.
 
Faith Akiyama's Avatar
 
Join Date: Sep 2005
Location: NYC
Gender: femme
Posts: 25,535
Ha, the bejeweled "BAZAAR" is quite clever, and the red tones are more than eye-catching. But after such an intricate article I was honestly expecting a better cover...

  Reply With Quote
07-08-2007
  13
congratulations, nerds.
 
Manuva's Avatar
 
Join Date: Jul 2005
Location: london, calling
Gender: femme
Posts: 5,299
I was hoping everyone had grown tired of her.

Horrible cover aswell, it looks like a Christmas issue.

  Reply With Quote
07-08-2007
  14
tailored
 
kimair's Avatar
 
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,512
god that's horrible...
it looks like one of those holiday sweaters you get at ross or something...

__________________
j'adore couture (life in fashion and in print)
  Reply With Quote
07-08-2007
  15
trendsetter
 
jackieonassis's Avatar
 
Join Date: Oct 2005
Location: Wales
Gender: femme
Posts: 1,185
A total lie that subscribers were getting crystal encrusted covers. My copy arrived this morning and there was no bling in sight. However, the relaunch is fab and the magazine is much much better in my opinion.

__________________
" The trick in life is learning how to deal with it" - Dame Helen Mirren
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
2007, bazaar, frost, georgia, harper, september, uk
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 07:41 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.