InStyle - Worldwide

[ckgirlbr]

Can't remember seeing these posted here.
InStyle October 2009
Sparkle & Shine
Photographer: Jenny Gage & Tom Betterton.
Model: Amber Valletta


scanned by sister-d @ bwgreyscale

[kimair]

TALKING REALITY: Remember the days when 3-D meant donning a pair of flimsy paper glasses? InStyle is about to raise the bar in so-called augmented reality with its December cover, featuring Taylor Swift. Readers who hold up the cover to their Web camera will see Swift spring to life surrounded by snowflakes in a 45-second video that ends when she signs her autograph across the screen. “We’re using this in an interesting way; it will bring the issue to life,” noted managing editor Ariel Foxman.

Inside the issue, publisher Connie Anne Phillips has extended the augmented reality theme in a special “gifting in 3-D” marketing program. With ad pages harder to come by these days, the title will introduce 12 new advertisers to the December issue and see a 3.6 percent increase in pages, to 256 pages, driven by the 3-D technology. YSL Beauté, Intel, Michael Kors, Nordstrom and Armani have signed on to the program, and the ads will have a click-to-buy e-commerce feature. “At YSL Beauté, we are always very excited by new ways of reaching our customers, so when InStyle approached us with this new technology, we immediately wanted to be a lead part of this initiative,” said Gillian Gorman, vice president of marketing. In total, there are 25 participating advertisers and each brand will also have a 30-second customized video that pops out of a gift box. “This is our most buzzed about issue [of the year] on a consumer level, and with this click-to-buy feature, it’s all about ROI and taking consumers to the point of purchase,” said Phillips.

wwd / november 12, 2009

[honeycombchild]

Hm. Interesting.

Least it actually looks like a December cover. Hardly any of the covers have even looked like they belong in Winter, let alone December.

[KissMiss]

Thandie's cover is stunning...

I adore Michelle P...

Diane K looks amazing as always...

Don#t like J Lo...

rest is Boring...

Yes Amber's ed is nice too

[sungelly87]

^^ taylor swift looks great, I'm actually gonna buy this now.

[_rumc_]

Originally Posted by kimair

wwd / november 12, 2009

bigger cover

[fashionzag]

[MON]

^ I love it! The Banner they used for "InStyle" stunned me! Love the colors! They all work together! Love taylor! Can't wait to see her ed

[honeycombchild]

I'm really interested to see how it's going to look 3D. Especially with it not looking anything like when Dazed did a 3D cover.

[jal718]

I like Taylor's cover

[Aby]

I don't understand the fuss about 3d and fashion's mags. Is it supposed to incite consumers to buy the mag?
I don't care for it and it actually reminds me more of trick magazines I used to buy when I was a kid.

That said, Taylor looks lovely and the whole look is very chrismassy.

[maaxzc]

i like the cover! taylor looks stuning as always!
Oh and btw the mexican edition have the same cover as Czech edition for its november issue

[tigerrouge]

Originally Posted by Aby

I don't understand the fuss about 3d and fashion's mags. Is it supposed to incite consumers to buy the mag?
I don't care for it and it actually reminds me more of trick magazines I used to buy when I was a kid.

I know, the 3-D thing is popping up all over the place at the moment - on TV, in films and now magazines. It's an old gimmick getting recycled for the sake of novelty, and it's not as if the effect is anything that wonderful in the first place.

Has the 'technology' of it changed that much, or will I still be sitting there with cardboard spectacles on, having a great time?

[honeycombchild]

It's popping up everywhere because from next year 3D TV's go on sale. Sky will be available in 3D and such. So 3D technology is going to be used much, much more generally. So I imagine the magazines are just playing around to see how they make it work for them?

[tigerrouge]

Fools will forever be parted with their money whenever a marketing campaign comes along to sell them the next new (old) thing. I think they're missing a trick by not trying to persuade people that you now need special disposable contact lenses for it.

And to think that 3D is fully available around us for free, in the format known as 'real life'.

[ckgirlbr]

*girlwithasatchel