Loaded Fashion turn into Fashion Inc. this spring

amchan · 16-03-2006

one of my favourite men bi-annual fashion mag. Loaded Fashion will turn into Fashion Inc. starting from this spring. it will be 100 pages more than Loaded Fashion. Cool!

from http://www.ipcmedia.com/press/ipc_ig...ess_74208.html

IPC ignite!, the award-winning men and music division of IPC Media, is proud to unveil Fashion Inc, a dramatic evolution of the Loaded Fashion brand.

The new magazine will be published bi-annually - hitting UK news-stands on March 24. It will marry the very best of Loaded Fashion with the fantastic heritage of IPC and its parent company Time Inc, publishers of internationally renowned titles like Time, Fortune and Wallpaper*. Fashion Inc will carry 100 more pages than Loaded Fashion, with superior production values throughout.
The magazine will maintain an undiluted focus on men's style and image, with an editorial emphasis on accessible catwalk collections and comprehensive coverage of high fashion, along with luxury accessories and grooming. Interiors and personal technology will also be covered.

The target audience for the new magazine will be affluent AB males, aged between 25 and 45: urban professionals with separate wardrobes for work and play.

Fashion Inc editor Adrian Clark says: "The present fashion bi-annuals for men fall into one of two categories - those aimed at mass market consumers, often with a dumbed down and cynical approach; and those targeting the fashion trade with elitist and intimidating editorial. There is space between these two categories for a magazine that takes fashion seriously, is proudly aesthetic, but also provides grounded and useful editorial. Fashion Inc will build on Loaded Fashion's achievements in this space."

Loaded Fashion was one of the UK's first niche titles to specialise in men's fashion and grooming, and helped set the agenda for bi-annual magazine publications. Over the last seven years it has become apparent that its audience had diverged from the parent brand.

Fashion Inc publishing director Niall McKinney says: "Loaded Fashion has been an essential read, and is the perfect springboard from which to re-launch as Fashion Inc. The time has come to fully realise the potential of Adrian Clark's editorial vision in a bigger and more luxurious package. Fashion Inc will take the men's bi-annual fashion market to a new level."

The launch issue of Fashion Inc will go on sale on March 24, priced £5.

camisado · 17-03-2006

One more week!

Does anyone know the cover or what's in it? Can't wait!

**Faith Akiyama** · 17-03-2006

Fun fun fun! *very excited*

I still remember my jaw dropping at the Jeremy cover

camisado · 17-03-2006

The Jeremy cover was very good. The rest of the issue was great.

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16-03-2006	1
amchan front row Join Date: Jan 2005 Location: Hong Kong Gender: homme Posts: 326	Loaded Fashion turn into Fashion Inc. this spring one of my favourite men bi-annual fashion mag. Loaded Fashion will turn into Fashion Inc. starting from this spring. it will be 100 pages more than Loaded Fashion. Cool! from http://www.ipcmedia.com/press/ipc_ig...ess_74208.html IPC ignite!, the award-winning men and music division of IPC Media, is proud to unveil Fashion Inc, a dramatic evolution of the Loaded Fashion brand. The new magazine will be published bi-annually - hitting UK news-stands on March 24. It will marry the very best of Loaded Fashion with the fantastic heritage of IPC and its parent company Time Inc, publishers of internationally renowned titles like Time, Fortune and Wallpaper. Fashion Inc* will carry 100 more pages than Loaded Fashion, with superior production values throughout. The magazine will maintain an undiluted focus on men's style and image, with an editorial emphasis on accessible catwalk collections and comprehensive coverage of high fashion, along with luxury accessories and grooming. Interiors and personal technology will also be covered. The target audience for the new magazine will be affluent AB males, aged between 25 and 45: urban professionals with separate wardrobes for work and play. Fashion Inc editor Adrian Clark says: "The present fashion bi-annuals for men fall into one of two categories - those aimed at mass market consumers, often with a dumbed down and cynical approach; and those targeting the fashion trade with elitist and intimidating editorial. There is space between these two categories for a magazine that takes fashion seriously, is proudly aesthetic, but also provides grounded and useful editorial. Fashion Inc will build on Loaded Fashion's achievements in this space." Loaded Fashion was one of the UK's first niche titles to specialise in men's fashion and grooming, and helped set the agenda for bi-annual magazine publications. Over the last seven years it has become apparent that its audience had diverged from the parent brand. Fashion Inc publishing director Niall McKinney says: "Loaded Fashion has been an essential read, and is the perfect springboard from which to re-launch as Fashion Inc. The time has come to fully realise the potential of Adrian Clark's editorial vision in a bigger and more luxurious package. Fashion Inc will take the men's bi-annual fashion market to a new level." The launch issue of Fashion Inc will go on sale on March 24, priced £5.

17-03-2006	2
camisado rising star Join Date: Feb 2006 Location: CA Gender: femme Posts: 122	One more week! Does anyone know the cover or what's in it? Can't wait! __________________

17-03-2006	3
Faith Akiyama . Mod Squad Member Join Date: Sep 2005 Location: NYC Gender: femme Posts: 25,440	Fun fun fun! very excited I still remember my jaw dropping at the Jeremy cover __________________ - Fall/Winter 2013 Showlists (Please help us!) -