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07-04-2006
  61
trendsetter
 
MarryMeTomFord's Avatar
 
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Quote:
Originally Posted by indie
3.Use wider range of models, more black/asian too!
i never see any asian faces in Vogue.. I dont buy US vogue every months , so forgive me if i missed it, but has Ujjwala Raut ever appeared in a Vogue editorial?

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07-04-2006
  62
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1.Stop using celebrities in your covers. Go at least for a whole year without them.

2.Experience with your editorials. Don't always use the same photographers and models. Do not photoshop the pictures so much. And do something that's not so conservative for a change.

3.Don't be such snobs. Wintour's hair-do matches the usual atmosphere of Vogue US.

4.Cut down the advertisements. With many issues, 50% of the content is advertisements, especially the ones for department stores etc. The ones each brand (meaning the "official" ads for Chanel, YSL, Gucci, Prada, Versace...all these brands, not the department stores etc) dones for themselves can stay.

5.Turn everything to it's head!

6.Fire Andre Leon Talley.

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07-04-2006
  63
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Quote:
Originally Posted by MarryMeTomFord
i never see any asian faces in Vogue.. I dont buy US vogue every months , so forgive me if i missed it, but has Ujjwala Raut ever appeared in a Vogue editorial?
You might be right...They usually use the same models and right now their trend seems to be the lollipop-squad. They do use black models every now and then though, mainly Liya Kebede. Have to admire them for that.

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07-04-2006
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Actually, Vogue US did attempt to put models on the cover few years ago and the sales were considerably down. Soooooooooooooooooooo... it's all about DEMAND and supply (versus Supply and Demand) for the American mainstream.

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07-04-2006
  65
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More (much more) about fashion, and less (as in none) about the Trumps and their ilk.

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07-04-2006
  66
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I'll admit that I am rather bored with most issues of American Vogue but I have to consider what I would do if I were in Anna's place. She's a businesswoman running a business. It's all about making that profit margin. Like it or not, American society leans towards conservative. Heck, there seems to be letters printed in Vogue on a monthly basis bent on the argument that Vogue isn't conservative enough in some form or another. I'd love to see more a more edgy US Vogue, but for now, Conde Nast seems to think otherwise.

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07-04-2006
  67
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I agree with everyones comments on how to change US Vogue, I would love to see a model on the cover, or read an interesting article that actually pertains to fashion. I haven't bought US Vogue in quite a while, for similar reasons as everyone else.

However, I would like to respond, (without being too rude or crass ) to the comments about why Vogue is the way it is. I don't agree with the generalisation that Americans are stupid, so Vogue sucks. I feel like this is a cop-out answer, a broad stroke that is unfair. Yes, a crooked close minded twit is currently leading our country, and so his neo-conservative supporters get lots of attention for whatever psycho babble they are spewing on any particular day, but, how can people come to the conclusion that it means all Americans are stupid. Here we are, people from all across the planet, including thousands of Americans, on an American site, saying that we don't like boring actresses on the cover, that we don't enjoy the dumb-downed articles, etc. Obviously there are just as many Americans that are not seduced by J.Lo, so how can people so easily put over 300 million people in one tiny category, it seems to me that Vogue could do everything that has been suggested, and they would do just fine. Maybe if they didn't come to the same narrow conclusion that so many people reach, that Americans are dim, then maybe they could focus on being genuine, creative, entertaining, perhaps even a little fashionable? Maybe, instead of assuming 'people are stupid, so lets shove some more mindless crap down their throats', they could, instead, decide to reach out to the disenfranchised people who crave that yummy creative fashion goodness. I think maybe ( and I don't know who would be to blame, Wintour I suppose) Vogue and its current leaders, can't really see the big picture, like maybe there stuck in the mindset of blackest black, or whitest white. That because Vogue is a mainstream mag, it has to be so stripped down, lowest denomenator, as to try to appeal to even the most unfashionable 12 yr. old. That they equate creativity with some kind of anarchy, so if they tried to be creative, they would morph into an indie magazine. So maybe instead of dumming itself down, to appeal to every stupid person, they need to be more creative, more unique, intelligent, more into beautiful clothes, and maybe they could lift some of those people up, so the Americans, like those on this site, would be stimulated it by it again.

OK, I have no idea what I just said, but the point I was trying to make is that I dont think all Americans are stupid, but I believe Vogue thinks so, and that gives them a wonderful excuse to be lazy bastards. Maybe Vogue needs to get off its high horse, and show us something amazing, truly innovative, a breath of fresh air maybe? instead of being the paper tigers that they are right now.





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08-04-2006
  68
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Quote:
Originally Posted by smartarse
Actually, Vogue US did attempt to put models on the cover few years ago and the sales were considerably down. Soooooooooooooooooooo... it's all about DEMAND and supply (versus Supply and Demand) for the American mainstream.
I'm not sure what you mean by this, really. They tried to put models back on the covers when? By the September 2004 issue? That doesn't count. It was one issue and the magazine must have weighed 2 kilos.

Otherwise let me recap:

60s, 70s, 80s: Few celeb covers (1 per year or less).
90s: 90-97 3 celebs per year
1998: 7
1999:4
2000:3
2001:5
2002:10
2003:12
2004:11
2005:11
2006:allll

They're trying to compete with the celeb mags instead of being a fashion mag. It's called trying to eat the cake and have it too, ie trying to make all the money of a celeb trash rag while retaining their status as the finest fashion mag of all.

Of course the sales were down if they don't have someone to gossip about on the cover. Big surprise there.

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08-04-2006
  69
trendsetter
 
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get rid of the bob

i mean that for more than the hairstyle itself bitch.

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09-04-2006
  70
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I'm not even bothered anymore with US vogue. Even if they feature models on their cover it will definately look like and have the feel of the typical "celeb cover" just like the sept04 issue and the may05 issue with Liya

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08-06-2006
  71
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I think that the magazine is kind of like a mirror that is going on in fashion. There are a very select top dogs of the industry that own everything and they are well over the retirement age. They refuse to give up there positions so they stay till they are 100 years old. This isnt good because these they really dont know what the fashion youth want. Thus you have boring magazines like american vogue which is AD and celebrity driven. Dont get me wrong I think Anna Wintour is a legend but she needs to realize that she just doesnt connect anymore.I believe that American Vogue is scared and they dont want to step out of the box and that is a mirror reflection of the elderly American: scared and confused. There needs to be a new generation of fashion leaders for things to change.
My favorite magazine is Italian Vogue and it really stinks that i have to pay almost $15 to get a good quality magazine.This leads me to another point. A lot of people on the board is talking about how Americans dont want models on the cover and creative editorials and all they want is Celebrities. How about instead of thinking on a national scale why not think Internationaly.Do you think that some fashionista from Europe is going to be despirate for American Vogue NO!!!!. but why is it that all over the world people go crazy for French and Italian vogue?

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09-06-2006
  72
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Stop putting the same boring celebs on the covers & put models back on the covers like French Vogue & Italian Vogue. Mix up the eds with new models and use new photographers. Every issue of American Vogue seems the same every month.

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13-06-2006
  73
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I don't mind the occassional celebrity on the cover. But just random ones who are out there to promote something I don't agree with. It needs to be a celebrity who is actually contributing something in terms of fashion and style in their daily life, on the red carpet, and in their films. Like, for example, nothing against Sandra Bullock she's a good actress and she's beautiful but I don't think anyone would say that she was the most stylish woman in Hollywood. So, three or four celebrities (TOPS) a year that actually DESERVE to be on the cover.
The rest of the time I want MODELS! Gemma, Lily Donaldson, Daria, Natalia etc.
I want HIGH fashion. Not just, "well she has a movie coming out that month, and she photographs well so she'll be the cover" or however it is that she decides the covers.

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13-06-2006
  74
mme
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1. PLEASE STOP USING CELEBRITIES.
2. More models!
3. More content, something meaningful. I read US Vogue and I feel like I've read nothing.
4. Cooler editorials.
5. Cooler ads.
6. Different editor perhaps.

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13-06-2006
  75
army of lovers
 
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Besides removing herself as editor...

1. More diverse models.
2. No more spreads in the English countryside
3. Stop with the society profiles, leave that to Town & Country

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