The issue is such a dud. The newsstand cover is just plain awful, the subscriber's cover is totally uneventful and the editorial is as plastic looking as the newsstand cover. Such a shame, there really was a time when Elle was becoming the most exciting of the British monthlies.
I get the feeling the pressure is on Elle UK to sell more copies so going mainstream (both with coverstars, coverlines, images, design etc) is the route they are going for.