I think the cover is wonderful! The big thing for me is that this cover in my mind...is much more memorable in comparison to her last US Vogue cover which I only realised she had when i was sorting through my issues. I looked at it and thought...how plain!. Im excited about her playing Marilyn and the cover only heightens that for me.
When I read the thread title I thought ''Wasn't she on the cover of the October issue two years ago? Why her again?'' but after seeing the cover I think it's not that bad. Definitely not amazing but it's not horrible either. Can't wait for the contents, US Vogue hasn't disappointed in that area for this year.
I agree it's a bit gimmicky and I felt "Wow" this is new for US Vogue, but not that much when you think about it: their did Marie-Antoinette's re-interpretation with Kristen Dunst a few years ago too. So I'm not sure I like it but it's not anwful, it's just not sleek enough for me, did Testino shot this once again? (that would "only" be his 4th back-to-back cover shoot for US Vogue... so annoyed by that with so many talented other photographers!)