A magazine that escapes its own pages to become real in the hands of its readers. It reinvents itself and - first among fashion magazines - challenges, once again, the strict schemes of printed paper. Vogue's new frontier is called 3D. Because enclosed in the September issue of Vogue Italia (today in newsstands in Milan, from the beginning of next week in the rest of Italy) you'll find a special pair of 3D vision glasses.
You'll just need to wear them to see the cover and the cover story Miranda - shot by photography master Steven Meisel - which is to be read and seen from a different perspective.
The protagonist of the 22 pages of the photo shoot with such powerful visual impact is Australian top model Miranda Kerr.
Thanks to the possibility of seeing in three dimensions, Vogue images will acquire a totally new power, crossing the borders of fashion photo shoots, to strengthen even more the very high quality pictures, which have always been the trademark of the magazine.
Cover and cover story, but that's not all: for Vogue Italia readers the 3D surprises of the September issue carry on in The Scent of the Future, a story shot by Tim Walker.
On the cover:
Natural beauty, as interpreted by Miranda Kerr and her breathtaking appeal. A sublime makeup is her ally. With an outdoor foundation like Double Wear, which guarantees a soft color, and maintains it all day long.
On the cheeks, a pastel nuance from Silky Powder Blush, in Tender Petal. On the eyelids, a nude tonality and dark shadows near the lashes: these are shades from the mono-shades by Pure Color Eyeshadow, in Fresh Nude and Sugar Biscuit.
A touch of light on the lips with Pure Color Gloss in Twilight Petal: a high-impact, long-lasting shine. All by Estée Lauder. Coat in stretch ciré with knit, fur trimmed collar, Prada. Earrings, Ted Muehling; watch Cartier. Choker necklace, Gucci. Hair Oribe using Oribe Hair Care. Makeup Pat McGrath. Fashion editor Karl Templer.
I find myself speechless at this cover, but it's out of... un-inspiration. There are many elements that I appreciate - Miranda as a Vogue Italia covergirl, the smirk she wears, the Prada outfit which compliments the "Vision of feminity" theme in that the Prada show was also celebrating womanliness... But overall I miss the awe-factor. On one hand it's a step-back from last month's issue inspiration and visual-wise, but on the other hand the model choice is bold and bound to arouse curiosity (to say the least) as virtually everything Vogue Italia produces.
I'm really happy for miranda, that's a huuuuge deal.... having said that, I couldn't care less about the cover itself... specially after kristen's cover, I mean really, just because it's in 3D, it doesn't mean they didn't need to put more creative effort in it other than the puppy... it's pointless, and sort of a waste of model and of an opportunity to change some standards...