Vogue Mexico & Latin America July 2016 : Ophelie Guillermand & Juliana Awada - the Fashion Spot
 
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24-06-2016
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Vogue Mexico & Latin America July 2016 : Ophelie Guillermand & Juliana Awada


Second Cover: Juliana Awada - First Lady of Argentina.

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24-06-2016
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Ophélie by Hunter & Gatti ! Love it !

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24-06-2016
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So wait, second cover is for Latin America, first for Mexico? why?. So lame. Nothing against this model, but now it's a case of too many models in a row.. a muted person from like wherever standing next to one that actually has something to say and is part of a healthy direction in the region.. it would be good to just let Juliana be on both covers, also considering Mexico's first lady, it would be a well-deserved slap in the face to the other magazines. At least Juliana finished high school at some point..

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24-06-2016
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Her pose ruins the whole cover, she looks so bored.

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26-06-2016
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Quote:
Originally Posted by MulletProof View Post
So wait, second cover is for Latin America, first for Mexico? why?. So lame. Nothing against this model, but now it's a case of too many models in a row.. a muted person from like wherever standing next to one that actually has something to say and is part of a healthy direction in the region.. it would be good to just let Juliana be on both covers, also considering Mexico's first lady, it would be a well-deserved slap in the face to the other magazines. At least Juliana finished high school at some point..
Hahahaha, do you want Angelica Rivera to throw her telenovela awards around in a hissy fit???? Truth be told this edition did the same some time ago with Maria Santos of Colombia. Her cover was apparently only distributed in Colombia, so maybe this one will be exclusively aimed at the Argentines? But you're right, Juliana is in fact a good role model with great style (don't shoot me, this is Vogue, lol). I would like to know where she stands on various issues, most especially the Syrian crisis.


Last edited by Benn98; 26-06-2016 at 10:56 AM.
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26-06-2016
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Originally Posted by Benn98 View Post
Hahahaha, do you want Angelica Rivera to throw her telenovela awards around in a hissy fit???? Truth be told this edition did the same some time ago with Maria Santos of Colombia. Her cover was apparently only distributed in Colombia, so maybe this one will be exclusively aimed at the Argentines? But you're right, Juliana is in fact a good role model with great style (don't shoot me, this is Vogue, lol). I would like to know where she stands on various issues, most especially the Syrian crisis.
It's for Latin America, not only Argentina. I buy this one every month.

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26-06-2016
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I buy this mag every month to, and also think Juliana´s cover is the one we will get in Latin America. If you look close to the barcode, it have the prices of every country. Ophelie´s one only have the price for Mexico.

Cover Credit:

#1
Model: Ophelie Guillermand.
Photographer: Hunter & Gatti.
Fashion Editor: Giovanni Frasson.

#2
Subject: Juliana Awada - First Lady of Argentina.
Photographer: Luis Ridao.
Fashion Editor: Marina Gallo.

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27-06-2016
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This is the last Talamas issue? Or Karla Martínez will debut in September?

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29-06-2016
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Kelly is leaving?
OMG! Can't believe this. She was so lame and boring directing the magazine, I really want to see a change, a design revamp and no more Sarah.

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29-06-2016
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Oh wow, I didn't know Kelly was leaving! Who's replacing her?

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Kelly is leaving?
OMG! Can't believe this. She was so lame and boring directing the magazine, I really want to see a change, a design revamp and no more Sarah.
I also think they'll eventually ditch Sarah-Jane. She was part of the reason why their material always appeared so stale, which was odd because elsewhere she did well.
I'm more surprised at the circulation figures. Does Spanish Vogue retail more or on par with the Latin American edition? Cannot understand why the Latin American circulation seems so low.

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Oh wow, I didn't know Kelly was leaving! Who's replacing her?
Quote:
Vogue Mexico Names Karla Martinez Editor in Chief
By Ivan Castano
June 17, 2016

MEXICO CITY — Vogue Mexico and Latin America has promoted Karla Martinez to editor in chief, succeeding Kelly Talamas, who will become creative director, based in Bogotá, Colombia.

The move comes just over a month after Martinez joined the title as associate editor and is part of “a strategic decision” to strengthen Vogue’s regional presence, notably in Mexico and Colombia where it has been making a strong push.

As part of that move, Vogue also recently named Ana Hughes special projects director from beauty director, to be based in Miami.

Martinez, 38, held fashion editor and director posts at Vogue U.S., The New York Times’ T Magazine, Interview and W magazine before taking the helm at Vogue Mexico and Latin America. Talamas, 32, joined Vogue Mexico as editorial coordinator in 2007 and became editor in chief in 2012. During her time, she helped boost the title’s image and circulation, promoting local designers through the Who’s on Next talent competition and producing content that helped develop the budding fashion, luxury, beauty and lifestyle markets in Latin America’s second-largest economy.

Talamas’ appointment in Colombia signals the magazine’s goal to grow in a fast-expanding market that is bucking the region’s overall economic slowdown.

Vogue is targeting a 30 percent circulation boost to top 400,000 issues by 2019 by boosting circulation in Colombia, Peru and Chile, where circulation hovers at 70,000, 23,000 and 22,500, respectively, Talamas told WWD recently. The goal is to increase circulation in those three countries to close to Mexico’s nearly 75,000.

To achieve this, Vogue will work to increase its local content to stand out from rivals such as Harper’s Bazaar and Marie Claire.

Its special events business will also be fleshed out. Vogue is looking to roll out Who’s On Next in Colombia amid rapid growth for its Talents Corner, which featured 25 designers in 2015, and an expanding franchise in Mexico, according to Talamas. The title will expand its Vogue en Vivo fashion weekends beyond Panama and Peru to Chile in 2016 and host more Fashion’s Night Out parties.

Central America and South American markets like Uruguay, Ecuador, Paraguay and Bolivia are also on the long-term radar, Talamas said.

Vogue-owner Condé Nast is also looking to muscle in the region, where Condé Nast Mexico and Latin America chief executive officer and general manager Eva Hughes sees strong potential from an improving economic and political outlook.

“There is a huge opportunity for all of us” in Latin America,” Hughes said in a recent interview. “Everyone is investing in Latin America. We want to continue building a viable business and reaching new audiences.”

Those audiences are increasingly digital with Condé Nast’s key titles Vogue, GQ and Glamour boasting some 17 million social-media followers as of last December. The publisher will focus on growing GQ and Glamour in Mexico, Colombia, Peru and Chile, as well as Argentina. Central America and the Caribbean are targets, with Condé Nast recently entering the Dominican Republic with Vogue and GQ.
Source: http://wwd.com/media-news/fashion-me...hief-10459838/


Last edited by Benn98; 29-06-2016 at 03:07 AM.
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29-06-2016
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I don´t mind the FL on the cover, it will probably sell well in Argentina but what were they thinking taking her pic against a column wearing a white dress?

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Well I hope it's for the better, this magazine needs some fresh air.
And let's pray they change this horrible font

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29-06-2016
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it's a bit promising that she worked at Interview and T.. other than that.. the business of this magazines sounds kind of sketchy, like a true Latin American monopoly, moving all the strings from Miami (kind of like Vogue Japan via Italy come to think of it.. ). It would be great if they'd let someone from the region run the magazine, someone that's completely knowledgable of its consumers and the way they understand fashion and integrate it. I've noticed Vogue has been trying (sometimes blatantly) to imitate the aesthetic of L'Officiel Mexico, which is far more attractive than anything Vogue has produced in years, they could take note too of the fact that the team there are all people brought up in the region and knowledgable about it.. I think someone from Texas like Karla, picked by Talamas and Eva Hughes sounds okay for short-term goals like a decent cover next month, but long-term? it's going to be more of the same, a completely unattractive, clueless magazine whose only occasional charm is scoring not so relevant models for their covers..


Last edited by MulletProof; 29-06-2016 at 03:10 PM.
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29-06-2016
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You are so right Mullet! I had never noticed that, I had not seen L'Officiel México before, they seem to have a great team judging only by their covers, these have this powerful and clean, nonchalant aesthetic VM would only dream of. Besides their site is much more appealing to me.

VM became so stale to me during Talamas direction, made me miss Hughes days. which were not that good either, but felt fresher.

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