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17-03-2011
  181
she's got the look
 
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honestly, I haven't read everything but I don't know why people are complaining... they said there's going to be a layout change in august. if this has already been mentioned here, forget what I said.

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18-03-2011
  182
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Editorial Preview : Isabeli Fontana by David Sims



Quote:
PARIS — “It’s simple fashion. You can see the clothes perfectly.”

Emmanuelle Alt, dressed in a black sweater and the skinniest jeans imaginable, is excitedly showing off fashion layouts from the April issue of French Vogue, her first as editor in chief of the Condé Nast France title. The issue hits newsstands on March 25 and ushers in expanded beauty coverage showcased in the magazine’s well; less-cluttered layouts and typography; a stronger commitment to feature articles; a clutch of new freelance sittings editors, and — lo and behold — less skin.

“I want to show in French Vogue more and more a lot of clothes,” she said.

Flicking through a binder showing off a shoot of Anja Rubik by Hans Feurer, Alt arrived at a page of the model reclining, her blouse open and a nipple in plain sight. “One boob,” she said, holding up a finger and flashing a big smile: “Otherwise, you don’t recognize it’s French Vogue.”

Famous for her reed-thin figure, rock ’n’ roll style and swag of black hair, Alt possesses that same fierce French je ne sais quoi allure that catapulted her predecessor Carine Roitfeld to fame.

But Alt is a more informal, low-key sort: She blushes easily, loves to laugh and maneuvers through fashion weeks with neither fuss nor spectacle. Yet one detects a decisive streak, and Alt is already mapping out her territory.

The April issue, for example, features a long feature about Turkish novelist Orhan Pamuk, with one black-and-white portrait followed by several pages of pure text. “It’s important to have something to read,” she said.

The May issue, which coincides with the Cannes Film Festival, will have a focus on French cinema, a cultural realm to which Alt plans to devote considerable attention going forward.

Yet Alt, the magazine’s fashion editor for the past 10 years and a career stylist, noted the title’s bread and butter will not change. “I want the Vogue to become very feminine. Women are very interested in fashion and beauty,” she said.

A rotating cast of contributing stylists will pitch in. Among those already lined up are Joe McKenna, Camilla Nickerson and Melanie Ward, the former Helmut Lang collaborator who also succeeded Alt as creative adviser to Christophe Decarnin, designer at Balmain.

“I want to have new people working for the magazine,” Alt said. “I also want to push some young stylists: all the girls who have been trained by French Vogue.”

The magazine is rare in its devotion to fashion models as cover subjects, particularly Daria Werbowy, Kate Moss and Malgosia Bela — a legacy Alt plans to continue.

Alt was quick to uphold French Vogue’s reputation for audacity over its 90 years of publishing — albeit with certain boundaries. “I’m the first one to do a topless picture. I like the freedom of the magazine,” she stressed. That said, she voiced plans to showcase jewelry “in a more classic way,” while hastening to add, “Classic doesn’t mean boring.”

Sources said Roitfeld courted controversy, and riled advertisers, with some recent jewelry shoots, notably from the holiday issue guest edited by Tom Ford, which included naked and wrinkled seniors in amorous scenarios.

Alt steered clear of talk about the Roitfeld era, which ended last December with her stepping down amidst suggestions of a coup d’état.

Alt stressed she arrives at a healthy title with a strong image, readership and advertising support, and without a specific plan to shift its focus or fortunes. French Vogue is the flagship title for Condé Nast France, whose 2010 revenues were up 12 percent, as reported.

“It’s a different point of view, but nobody gave me a mission to change it or make it more commercial,” she stressed.

Alt said her full imprint would be felt with the August issue, as she arrived in the editor in chief slot on Feb. 1 in the midst of the spring-summer 2011 fashion season. She noted the layout would evolve gradually over time. The multiple-font headlines that made reading it a challenge have already made a disappearing act.

Alt seized on an opportunity to work with Feurer, a seasoned photographer famous for shooting with a long lens on the beach, and his Pirelli calendars.

Feurer also provided the striking image to introduce the beauty section on the eco habits of top models: A close-up of a model sticking out her tongue, painted a bright shade of green.

Gisele Bündchen, poured into a white Dolce & Gabbana dress before the lens of Ines van Lamsweerde and Vinoodh Matadin, is on the cover of the April issue, and portrayed inside in a new way. “A bit grunge,” Alt said, flicking through images of the St. Barth’s shoot, one of which shows Bündchen’s famously long legs — and a sliver of her buttocks. “The inspiration was Agnès Varda’s ‘Vagabond,’” Alt explained, referring to the 1985 film about a woman who wanders through French wine country in winter.

Jumping out from summery shoots of pale fashions is a cinematic black-and-white cowboy-themed shoot by David Sims, which Alt styled.

“I like that there’s one element, like a mistake, in the issue,” she said. “I will try to surprise the reader month after month.”
wwd

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18-03-2011
  183
MON
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Love that shot with Isabeli

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18-03-2011
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from the reading of that last text in #183, I pretty enjoy what seems to be the future of VP ....
I'm happy they are back to a little more of "literature", that 3 of the best stylists will be contributors - eventhough we don't the new fashion director yet ... Perhaps Mélanie Ward ?
but I seriously don't care about Géraldine Saglio (who's just too close to what Alt already does ... she probably needs to "kill the mother") ...

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18-03-2011
  185
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what is the font everybody's talking about?

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18-03-2011
  186
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so now we know Anja, Isabeli, and Gisele each have an editorial...I hope there will be more!

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18-03-2011
  187
front row
 
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i'm so excited to see all of the new stylists in vp! i hope she doesn't forget jane how...

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18-03-2011
  188
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Quote:
The April issue, for example, features a long feature about Turkish novelist Orhan Pamuk, with one black-and-white portrait followed by several pages of pure text. “It’s important to have something to read,” she said.
if this is true, I'll love her,...

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18-03-2011
  189
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Kudos to Alt. It is important to have something to read, indeed.

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18-03-2011
  190
MON
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Quote:
“I like that there’s one element, like a mistake, in the issue,” she said. “I will try to surprise the reader month after month.”
I admire this line because I love how she stays positive and love her readers so much that she`s to put effort on surprising us and correcting past mistakes.

Quote:
The April issue, for example, features a long feature about Turkish novelist Orhan Pamuk, with one black-and-white portrait followed by several pages of pure text. “It’s important to have something to read,” she said.
Love how Emmanuelle put importance to reading, not just fashion alone.

Quote:
That said, she voiced plans to showcase jewelry “in a more classic way,” while hastening to add, “Classic doesn’t mean boring.”
To me, maybe she means that in their BIJOUX spread, she`ll let the jewelry pieces stand out more other than the pieces looking like their just an extra in the shoot and the excessive make-up stands out or the facial expression

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Last edited by MON; 18-03-2011 at 11:57 AM.
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18-03-2011
  191
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Now after reading that interview I'm getting much more curious about this issue and actually getting excited. I don't like Emmanuelle Alt as a stylist but being an EiC could be a different thing. It's impressive how confident she's about Vogue Paris under herself. Hopefully she won't disappoint.

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18-03-2011
  192
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Love her attitude in that interview. I'm all for more reading pages.

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19-03-2011
  193
backstage pass
 
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"One boob".

God, I love Emmanuelle...

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20-03-2011
  194
trendsetter
 
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i'm looking forward to see the editorials, like i never did before

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20-03-2011
  195
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I generally like VP very much and I think this issue looks great to but honestly, how long are they going to keep recycling same models... it''s been years now... I am not saying they should not use them but it gets really boring... Daria, Raquel, Lara, Isabelli, Anja... I think we'veseen it all now... I mean seriously aren''t there any other models or what? would have been great to have some more varierty... this is what I think Alt should think about...

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2011, april, bündchen, gisele, inez, lamsweerde, matadin, paris, van, vinoodh, vogue
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