W August 2010 : Rebecca Hall & Jon Hamm by Nathaniel Goldberg

[cottonmouth13]

Originally Posted by CrisGalaxy

The layout is still the same, well, except for the ed tittles. Because usually they have like this gorgeous font for each article and ed. Now, they used the same font.

Exactly! I was surprised too when I saw Sweet & Vicious' title is not in an extravagant font. That's one of the things that I like in W, their use of extraordinary and unique font for their editorials. But now...

[t-rex]

I really hope they don't do away with the custom fonts they use for editorial titles, like these:


dariawerbowy.onsugar.com / scan by OriginalSin / scan by Faith

[thiago:)]

looove alasdair's ed... the mood, cast, styling and photography are perfect.
can't wait to see more from roversi's.

[blueorchid]

Originally Posted by Mchunu

The cover looks pretty dreadful on newstands- the picture doesn't look like anything that would be on the cover of a fashion magazine, or any magazine at that, in my opinion.

That's really disappointing to hear. I don't even care for Rebecca Hall or Jon Hamm and I thought the cover looked really lovely online, so I'm lowering my expectations for Tuesday now.

[tigerrouge]

Originally Posted by t-rex

I really hope they don't do away with the custom fonts they use for editorial titles:

That's the word of Edward Leida, there's a video where he explains the inspiration and production process on this page.

[Nicolasa]

Sweet & Vicious | HQ

Photographer: Alasdair Mclellan
Fashion Editor: Jane How
Models: Ashley Smith, Lindsey Wixson and Barbara Palvin


myfdb.com

[Nicolasa]

Forever Gucci | HQ

Photographer: Paolo Roversi
Fashion Editor: Anastasia Barbieri
Model: Clément Chabernaud, Mariacarla Boscono


myfdb.com

[Carla-A]

Pretty unbelievable how the quality of the magazine has blatantly decreased since last month's issue, in my opinion Looks like they - whoever they refers to - chickened out and finally decided to get back to their bland, forgettable, covers and contents. The editorials aren't that bad, but well, they still don't make the issue worth buying. Mariacarla's must be the most pleasing thing about it I suppose.

[jeremydante]

love the forever gucci advertorial; super dark & very chic. mariacarla continues to slay.

[Rigida]

love Sweet & Vicious, great cast, great styling, great hair too..

[fauxpas]

It's nice to see "W" doing something other than neon colors. I like the major ed, even though not seeming to flow gently; the black and white and sudden smiles make it look random. The cover is nice and natural with two prety faces, but if they are trying to create a more sombre attitude, they really should rethink the font style. The "plasticky" looking letters in the cover doesn't suit at all and that "W" looks like a displaced crown...

[blueorchid]

Originally Posted by Carla-A

Pretty unbelievable how the quality of the magazine has blatantly decreased since last month's issue, in my opinion Looks like they - whoever they refers to - chickened out and finally decided to get back to their bland, forgettable, covers and contents.

Weird. I think this issue is miles ahead of last month's.

[crosidan]

I don't watch Mad Men and only have a passing familiarity with Jon Hamm and I did not know who Rebecca Hall was before this issue but when I saw this at the bookstore I liked how inviting and down-to-Earth the cover was compared to previous issues. This issue is worth buying for Alasdair McLellan's editorial alone.

[whippie]

Love those two eds ^ ^

[filleanglaise]

W has never appealed to me before however I really love the Sweet & Vicious editorial, then again it may be because I love Alasdair's work