Looks like the purpose of that image is not for selling items. It was supposed to show an image the brand pursues, I guess, but somehow it's too experimental to be an ad. I would've seen it in Acne Paper.
Today, Alexander Wang released teaser images of his Steven Klein-lensed Spring ‘13 campaign (above). Styled by Patti Wilson and starring Malgosia Bela (who, having also appeared in Miu Miu’s Spring ads, is painted primitively with white), the preview photographs are clean and minimal. So minimal, in fact, that as far as we can tell, they don’t include any clothes. They do, however, capture the severe urban-warrior feel of Wang’s futuristic Spring offerings. The full campaign will premiere in spring issues of CR Fashion Book, Love, and Interview magazine.
Reminds me of one of her past eds by Meisel in which she was also covered in argile or painted in white and showing her skills in posing and expressions.
Malgosia can do no wrong in my eyes, paired with Klein and this collection being one of my favourites of the season i'm really excited to see the rest. But I definitely like what I see so far. I like the mystery and I think refreshing to have once in awhile something different than just a bland advert , with clothes and accesories in your face.
"Quality will be remembered long after price has been forgotten".Aldo Gucci.
I agree that this is a little bit strange for a campaign image, but in the same time Wang is well known of that his campaigns are different than others. And that's why we love them so much, arent we? Hope to see more clothes. And if this is gonna look like Vogue's edd, for me it will be one of the best campaigns of the season!
I don't think the average luxury good consumer will understand this campaign, nor will they want to buy anything Wang because of this campaign (maybe for other reasons, but doubtful it's because of this).
That being said I like Malgosia in this. She's a great model and made that horrible hairstyle work.