Heidi on being the face of Ann Taylor:
I'm excited to be the face of Ann Taylor. The brand is cool, hip, very chic, trendy and fun. It's right up my ally! So I I thought, I'd love to shoot the holiday campaign. Especially with one of the best photographers in the world, Peter Lindbergh.
We shot cashmere pieces, big jumpers, beautiful scarves, super cozy, chunky fashionable jewelry, in headshot style. It really gives a feeling of luxury, fashion, comfy cozy cashmere with chunky great jewelry. Heidi on the new Ann Taylor:
Ann Taylor's new look is very chic, stylish and comfortable. You can mix and match, high and low. I think it's never cool to do a total look head to toe. Ann Taylor pieces are easy going, from the jewelry to the cashmere. You can find things that work with what you already own.