Badgley Mischka F/W 06.07 : Sharon Stone - the Fashion Spot
How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Thread Tools Display Modes
kimair's Avatar
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,626
Badgley Mischka F/W 06.07 : Sharon Stone
from wwd...

Badgley Mischka is romancing the Stone for fall.

In what appears to be a sharp departure, the design duo of Mark Badgley and James Mischka has tapped Sharon Stone to be the face of the brand for fall, replacing 20-year-olds Mary-Kate and Ashley Olsen, who starred in their spring ads.

"She always epitomized old-school glamour and is a constant source of inspiration," Badgley said of the duo's choice of Stone. "She personifies what we always stood for with our collection."

Old-school Hollywood glamour has been a recurring theme for the designers, so Stone, 48, who is also the face of Dior skin care, fit the bill. The actress, best known for her roles in "Basic Instinct" and "Casino," is starring in the upcoming "Bobby," which is centered around the 1968 assassination of Robert F. Kennedy.

Badgley and Mischka met Stone about 10 years ago, when they traveled to Los Angeles for a trunk show and made a house call to personally show her the collection. "I've known Mark and James for many years, ever since they brought their gorgeous gowns to my house and spread them all over my living room," Stone said in a statement. "Since then, I've always thought wearing their dress is like going to a great party — they're fun, elegant and intricately detailed."

Stone is a generation older than Mary-Kate and Ashley Olsen, who were photographed for the ads when they were 19. When the Olsen ads broke, many fashion insiders wondered whether the label's core customers really would identify with the teenage stars. Badgley and Mischka downplayed the notion the Olsens were an ill fit. In fact, they said the choice brought the brand out of the specialty store salon and into the mainstream, thanks to the twins' coverage in supermarket tabloids.

"It was hugely successful in expanding the awareness of the brand," Mischka said. "We didn't have the Olsens because they were so young. To us, they were iconic fashion people…fashion divas. This is the same case.Dari Marder, creative director for the Iconix Brand Group, Badgley Mischka's parent company, added that tapping Stone was an intentional move.

"The launch campaign with the Olsens was a huge success for us in garnering more attention for the brand and increasing brand awareness, but we didn't want anyone to think that this was a whole new brand only for the younger women," Marder said. "We wanted people to understand that Badgley Mischka is truly about a state of mind. You could be 18 or 48. It's a brand for anyone who wants to feel glamorous and beautiful. It's less about the age, but people sometimes take it quite literally, so we wanted to intentionally show that it's for every woman."

Iconix's in-house marketing team created the campaign, which Gilles Bensimon shot at Dorothy Chandler's former, art-filled estate in Los Angeles' Hancock Park. Stone is featured in six looks from the duo's Couture Collection, including a black shirred gown, a black and amethyst ribbon gown and a crinkled organza and velvet tango dress.

The ads will launch in October magazines such as Vogue, Elle and In Style.

As part of the collaboration, Badgley Mischka has pledged to donate $100,000 to Planet Hope, which Stone founded with her sister, Kelly. It is an organization to help homeless and abused children and their families with counseling and medical help.

Asked for their favorite image in the campaign, the designers pointed to one of Stone in front of an opulent mirror.

"She looks like a siren," Mischka said.

"Gorgeous, strong and modern," Badgley intercepted. "It harks back a little bit to Old Hollywood, which is what we stand for."

j'adore couture (life in fashion and in print)
  Reply With Quote
ɐʎ ʎǝɥ
Urban Stylin's Avatar
Join Date: Jul 2003
Location: EASTAFRica
Gender: homme
Posts: 17,811
seems like an interesting campaign, glad that they are getting rid of the previous campaign which made the olsens look like they were some children playing mummy and daddy....only in this case it seemed liek it was written by steven king!

  Reply With Quote
Amour Comme Hiver
KhaoticKharma's Avatar
Join Date: Jul 2005
Gender: femme
Posts: 5,396
These look like they're gonna be as boring as the Olsen ones... not bad, per se, but boring. Most celeb campaigns end up being that way

"I say, let's have happy clothes. You could reply that's frivolous in this troubled world, but do you really think dressing like an existential nun with suicidal thoughts is going to solve Bosnia?"

  Reply With Quote
Iowa Girl Loves Fashion
Erin's Avatar
Join Date: Jul 2002
Location: Omaha, NE
Gender: femme
Posts: 14,680
I think it's a good match. Can't wait to see the ads in print.

  Reply With Quote
kissmesweet's Avatar
Join Date: Dec 2005
Location: Hong Kong/UK
Gender: femme
Posts: 19,714
Sharon Stone -- ew.

I rarely like celebrity campaigns...

don't you forget about me.
  Reply With Quote
DolceLorenzo's Avatar
Join Date: Dec 2005
Location: NY, US
Gender: homme
Posts: 53
Originally Posted by kissmesweet
Sharon Stone -- ew.

I rarely like celebrity campaigns...
I agree, I don't see the appeal. And she is so tacky.

He said "Let's make love on a mountain top
Under the stars on a big hard rock"
I said "In these shoes?
I don't think so"
In These Shoes by Kirsty MacColl

  Reply With Quote
front row
Neo_Classic's Avatar
Join Date: Mar 2005
Gender: femme
Posts: 292
Mmmm...I don't like it and I have no idea why. You know how you look at something and say I just don't like it? Well, this is one of those moments.

  Reply With Quote
Join Date: Feb 2006
Location: Moscow, Russia
Gender: femme
Posts: 17,896
HQ from ru_glamour community @ lj

  Reply With Quote
backstage pass
fashion_love's Avatar
Join Date: Feb 2006
Location: Germany
Gender: femme
Posts: 744
I don't like Sharon Stone, so neither I like this ad. Although I think the dresses by Badgley Mischka are amazing.

  Reply With Quote
Previous Thread | Next Thread »

0607, badgley, f or w, mischka, sharon, stone
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"

All times are GMT -5. The time now is 07:51 AM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd. is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2018 All rights reserved.