Balenciaga F/W 08.09 : Charlotte Gainsbourg by David Sims

MissMagAddict · 15-06-2008

Quote:

NEW SOPHISTICATE: Shortly after christening the Balenciaga flagship in Los Angeles last April, designer Nicolas Ghesquière barred shoppers from it for two days. But he had a "beautiful" reason. Ghesquière used the new 5,000-square-foot store on Melrose Avenue in West Hollywood as the location for the French brand's fall-winter campaign shoot, featuring actress Charlotte Gainsbourg. The ads break in the August issue of British Vogue, followed by other fashion titles.

"For me, she is one of the most inspiring girls in the world," Ghesquière enthused. "She's really representative of what France is today. She was always so modern in her choices and her way of being. She's so iconic for me."

Still, Ghesquière chose to portray his friend of 10 years in line with his hyper-chic and "more mature" fall-winter collection. That meant a sleek chignon, strong makeup courtesy of Pat McGrath and arch couture poses — a contrast to the bohemian, "undone" style Gainsbourg has portrayed in other campaigns and in countless editorials.

"It was fun to play with her in a very sophisticated way," Ghesquière said, allowing that some viewers may not immediately recognize the star of such films as "21 Grams" and "I'm Not Here." The daughter of French music deities Serge Gainsbourg and Jane Birkin, Gainsbourg has also recorded several albums.

David Simms shot the campaign, with the Los Angeles light rebounding off the boutique's gleaming marble floors and etched metal walls. Gainsbourg follows actress Jennifer Connelly in the Balenciaga spots, and marks a turn towards personalities at a time when many European brands are going back to using supermodels. Ghesquière said he likes to work with film stars. "They are used to playing characters and go deeper into the image," he said. "There's definitely a celebrity effect when you shoot an actress. There's a real frisson."

Source | WWD

MulletProof · 16-06-2008

charlotte!

La bordélique · 16-06-2008

This is great for her, love Charlotte! though I'm not really liking the set design.

brbrry · 16-06-2008

I love this so far! She looks good

Ed.. · 16-06-2008

^^ Same. I hate the set design (from what I can see in the small preview). Waiting for a bigger scan. Thanks MMA.

kuli_trendy · 16-06-2008

maybe there's another good set, it's just the first image right. so glad to see charlotte as the image of this brand.

Dustcakeboy · 16-06-2008

It's conducive to the impressive appearance of the clothing - which I guess is the whole point but it seems much too...ordinary for Balenciaga.

mikel · 16-06-2008

looks good.

**Faith Akiyama** · 16-06-2008

I am quite blown away by this, actually

It's mechanical yet sophisticated...and the color scheme is strong, so it will stand out amidst the other major campaigns we've seen thus far.

**vogue28** · 16-06-2008

cannot wait to see more

looks great

Starry · 16-06-2008

Pretty cool campaign, can't wait to see more!

cul8tr · 16-06-2008

This campaign looks great. Can't wait to see more.

Kanna · 16-06-2008

Such a brilliant cast of model

sylen · 16-06-2008

OMG!!!!
great!!!!!!!!!!!!!I love it~!

kissmesweet · 16-06-2008

Charlotte looks really leggy.

Quite a boring concept, but I won't judge further until we see them bigger.

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Starry fashion icon Join Date: Nov 2007 Gender: homme Posts: 3,328	Pretty cool campaign, can't wait to see more!
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16-06-2008	2
MulletProof V.I.P. Join Date: Apr 2004 Gender: femme Posts: 25,980	charlotte!

16-06-2008	3
La bordélique earthbound Join Date: Mar 2006 Gender: femme Posts: 4,857	This is great for her, love Charlotte! though I'm not really liking the set design.

16-06-2008	4
brbrry rising star Join Date: May 2006 Posts: 152	I love this so far! She looks good

16-06-2008	5
Ed.. cape cod kwassa kwassa! Join Date: Oct 2007 Gender: homme Posts: 3,273	^^ Same. I hate the set design (from what I can see in the small preview). Waiting for a bigger scan. Thanks MMA.

16-06-2008	6
kuli_trendy tfs star Join Date: Mar 2008 Gender: homme Posts: 1,790	maybe there's another good set, it's just the first image right. so glad to see charlotte as the image of this brand.

16-06-2008	7
Dustcakeboy tfs star Join Date: Jan 2007 Location: Dublin, Ireland Gender: homme Posts: 1,905	It's conducive to the impressive appearance of the clothing - which I guess is the whole point but it seems much too...ordinary for Balenciaga. __________________ Male-Mode

16-06-2008	8
mikel V.I.P. Join Date: Sep 2005 Gender: homme Posts: 23,475	looks good. __________________ If anyone is interested in my random 'visual musings': follow me on instagram: http://instagram.com/mikelfolgerts

16-06-2008	9
Faith Akiyama . Mod Squad Member Join Date: Sep 2005 Gender: femme Posts: 25,603	I am quite blown away by this, actually It's mechanical yet sophisticated...and the color scheme is strong, so it will stand out amidst the other major campaigns we've seen thus far.

16-06-2008	10
vogue28 V.I.P. Mod Squad Member Join Date: Jan 2008 Location: England Gender: homme Posts: 20,883	cannot wait to see more looks great __________________ .

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cul8tr V.I.P. Join Date: Sep 2007 Location: Poland Gender: homme Posts: 5,068	This campaign looks great. Can't wait to see more.

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Kanna ... Join Date: May 2005 Location: Seoul Gender: femme Posts: 11,325	Such a brilliant cast of model

16-06-2008	15
kissmesweet V.I.P. Join Date: Dec 2005 Location: Hong Kong/UK Gender: femme Posts: 19,714	Charlotte looks really leggy. Quite a boring concept, but I won't judge further until we see them bigger. __________________ ♥ don't you forget about me.