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30-04-2013
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JoeHsiang's Avatar
 
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Balenciaga F/W 13.14 : Kristen McMenamy by Steven Klein & Sylvester Ulv by Josh Olins
Quote:
CINEMA VERITE: For his first advertising campaign as Balenciaga’s creative director, Alexander Wang went for a “very cinematic portrayal” of his debut collection, paraded in Paris last February. “With lots of emotion,” he added, “in contrast to the austerity bestowed in the show.”

The American designer booked photographer Steven Klein and cult model Kristen McMenamy, although the focus is on the craft, detail and texture of the clothes, not her face. “[They] were the perfect team to illustrate this idea,” Wang enthused.

The fall campaign is slated to break in a range of June magazines. It will also be splashed over the hoarding of the new Balenciaga women’s store under construction at 148 Mercer Street in Manhattan, slated to open this fall, with a men’s unit across the street at No. 149.

WWD

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30-04-2013
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Oooo this looks good. The logo looks so blatant now though but I'll get used to it.

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30-04-2013
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The new logo is beyond gross.

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30-04-2013
  4
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The new logo look cheap

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30-04-2013
  5
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NO!
What an ugly new logo....And this campaign bores me to cry....

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30-04-2013
  6
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^I agree, they should have gone with something or other more FONTastiquè like Aquiline Two.

I'm Love Kristen so it will be something I look forward to.

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30-04-2013
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I'm interested, Kirsten is always something special. Waiting for the rest.

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30-04-2013
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What a waste of talent

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30-04-2013
  9
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I hope this is just a preview to get us exited, not the actual images that will appear on magazines, I really want to see Kristens face but judging by the article I dont know.
So far so good, extremely interesting. Great choice, you always get your best from Kristen.

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30-04-2013
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They played it safe,disappointed

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30-04-2013
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Looks very boring. Why the Chanel font? The previous logo is more original.
The font has been used by Chanel to Tom Ford to Obama and also Russian Vogue.

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30-04-2013
  12
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It's not how I wanted it to be, but it gorgeous nontheless. The collection was one of my favourites this season, absolutely stunning. I don't think the logo is cheap at all.
I do wish to see more shots and hopefully a glimpse of her face.

Also, isn't it way too early for fall campaigns to surface? And it appears in June magazines, but that's usually Pre-fall right? I wonder why he chose to do it like this.

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30-04-2013
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the font of new logo indeed reminds me of CHANEL

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30-04-2013
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When you read "Balenciaga: Kristen McMenamy" first thing in the morning you cannot help but get super excited. And you cannot help but be let down when this is what you get. This image has absolutely no impact. I agree that the new logo doesn't look good here, it's a tad too bold and it doesn't really work in white, IMO. This looks more like a Jil Sander under Raf Simons campaign (S/S '12) than like something I would want to see for Balenciaga. It's boring. It seems like Wang tries way too hard to be mature and serious because he wants to be taken seriously at Balenciaga but it ends up looking too contrived here, although I did love the collection.

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30-04-2013
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I'm not going to get stuck on the logo but this sounds really promising. Kristen is always interesting, to say the least!

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1314, balenciaga, f or w, henriksen, josh, klein, kristen, mcmenamy, olins, steven, sylvester, ulv
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