Bally F/W 08.09 : Heidi Mount and Michael Gstoettner by Mario Sorrenti
Under the creative direction of Brian Atwood, Bally has been on a high style trajectory. This season, the brand continues to revamp its image, placing it firmly in high fashion territory. For its Fall/Winter 2008 advertising campaign, Bally tapped photographer Mario Sorrenti and revered stylist Lori Goldstein. Shot in the top floor at 7 World Financial Center, the images feature models Heidi Mount and Michael Gstoettner dressed in bohemian layers vaguely reminiscent of the style of Rachel Zoe, one of Atwood's intimates. The campaign will bow in August issues.
"I wanted to convey a cool yet elegant spirit with a campaign that was shot in New York-today's metropolitan couple who are often seen there, yet travel the world," said Atwood, who directed the shoot along with with art director Thomas Lenthal.
looks like angelo marani f/w 2007 by Terry richardson feaut. Lisa Cant
BTW: i have to say, what Sorrenti started to copyng style of many photographers, and i dont like that! the upcoming issue of V mag, for example, contains a large spread with Naomi on Manhattan, that looks exactly like Stephane Sednaoui works ( with Natasa Vojnovic for Vogue italia and Bjork video...)
Very different from the usual Bally campaigns and I like it, except for the first outfit. A bit off-topic but who was in the SS08 one? It was quite beautiful but the model's face was covered by her hair.