I think I like both the women's and the men's shot separately but in relation to each other it makes a weird campaign. The men's shot looks so natural, a man sitting down with his bags packed before taking off to work or the airport or whatever. But Karlie and Trentini...well, no one would lounge around on the couch like this, lol.
BTW, I really wanted Julia Saner to get this campaign. Now that we finally have a Swiss supermodel it would be awesome for one to lead the campaign of Switzerland's biggest fashion house (even if bally is not all that Swiss anymore).
People need separate model that looks good, with the campaign or photo is good, Karlie, Caroline look good but this campaing look very cheap and boring com on!!!!! remaindme to Cesare Paciotti ads with Carolyn Murphy by Mariano Vivanco FW2010
Definitely..aside from the girls that look okay (neither of them really look all that exceptional to me, but they don't look half bad), the campaign and the way things are presented and shot, look pretty bad...I mean I can't believe some of the responses I'm reading to this..am I looking at the same campaign? It looks cheaper than cheap. It looks pretty tacky and not in a tacky-glamour, in your face, it was our intention way. Everything is just plopped into the frame, and in a lazy fashion it seems, with no aforethought or art direction.