Balmain "Ivoire de Balmain" Fragrance : Julia Frauche by David Sims

myran · 09-07-2012

Quote:

Balmain will relaunch Ivoire de Balmain, the brand’s well-known fragrance first introduced in 1979. The modern interpretation will debut in August, and will be the brand’s first launch under new licensing arrangements with InterParfums.

Quote:

Pour cette nouvelle proposition, le photographe David Sims a mis en scène, dans un appartement haussmannien, la fille Balmain d’aujourd’hui. Le regard ombré sous son feutre Fedora, tournant le dos aux regards indiscrets, elle tient dans sa main ce flacon, comme une réponse à une autre femme. Son sillage étrangement familier n’est ni tout à fait le même, ni tout à fait un autre. Il y a de la douceur, de la pudeur et une féminité affirmée dans cette inconnue d’ici et de maintenant.

*via ntsperfume.com and blog.cosma-parfumeries.com

tigerrouge · 09-07-2012

It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame.

The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off.

xPedro · 09-07-2012

Quote:

Originally Posted by tigerrouge

It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame.

The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off.

I think that's the best description of a campaign ever!

Caswell · 09-07-2012

Quote:

Originally Posted by tigerrouge

It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame.

The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off.

Oh my gosh that was the funniest/most accurate description I've read in quite some time - bravo to you.

Marc10 · 09-07-2012

Is that Najda?

myran · 09-07-2012

^ My first thought was actually Daria Strokous, but no idea really, the fedora isn't helping.

It's very simple, but I think it'll look alright in print with the logo and probably cropped differently etc. The explanation of the concept and her holding out the bottle "as a response to another woman" sounds pretty ridiculous though.

elle_gb · 09-07-2012

Love it!!! nothing much just plain simple and it works.

StoneSkipper · 09-07-2012

Quote:

Originally Posted by tigerrouge

It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame.

The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off.

Brilliant. Absolutely brilliant.

justaguy · 09-07-2012

For a "relaunch" it's ashame it looks as though no thought was put into creating the concept.

testinofan · 10-07-2012

I Loveeed simple & beautifull, only the backround rememberme to Burberry SS2010

**ChrissyM** · 10-07-2012

I think of Balmain as kind of glitzy and over the top. This is not that.

Street_a_Licious · 10-07-2012

Quote:

Originally Posted by tigerrouge

It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame.

The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off.

well, YOU don't

Chanelcouture09 · 11-07-2012

It would of been interesting to have seen I&V shoot this, although this isn't that bad, but it looks like something Dior would release.

myran · 19-09-2012

HQ from US Harper's Bazaar October 2012.

*zinio.com

blackkohl · 19-09-2012

Looks lovely!

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11-07-2012	13
Chanelcouture09 Some Like It Hot Join Date: Feb 2009 Location: England Gender: homme Posts: 9,047	It would of been interesting to have seen I&V shoot this, although this isn't that bad, but it looks like something Dior would release. __________________ Oh oh see you said some key words, alright, you said I have spice and fire, so stay away before I burn yo ass up. New Blog

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blackkohl front row Join Date: May 2010 Location: England Gender: femme Posts: 375	Looks lovely! __________________ Did you have a brain tumour for breakfast?

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09-07-2012	2
tigerrouge don't look down Join Date: Feb 2005 Location: Béal Feirste Gender: femme Posts: 11,002	It's like a Valentino ad, except the mansion's been repossessed and the expensive clothes have been sold, so they're making do with a fancy kitchen wall for their background and a big hat to hide the shame. The most expensive thing about this campaign is probably the price-tag mark-up on the product. As for the mysterious allure of the model, with that pose, she looks like she'd be capable of getting lost in her own house. And I don't know about anyone else, but I certainly don't have fantasies about standing in the corner of a room with half my clothes off. __________________ You're perfect, yes, it's true. But without me, you're only you.

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Marc10 V.I.P. Join Date: Sep 2010 Location: Brazil Gender: homme Posts: 4,378	Is that Najda? __________________ le rêveur

09-07-2012	6
myran backstage pass Join Date: Aug 2009 Gender: femme Posts: 502	^ My first thought was actually Daria Strokous, but no idea really, the fedora isn't helping. It's very simple, but I think it'll look alright in print with the logo and probably cropped differently etc. The explanation of the concept and her holding out the bottle "as a response to another woman" sounds pretty ridiculous though. Last edited by myran; 09-07-2012 at 06:32 PM.

09-07-2012	7
elle_gb fashion insider Join Date: Oct 2005 Location: Thailand Gender: homme Posts: 2,153	Love it!!! nothing much just plain simple and it works.

09-07-2012	9
justaguy V.I.P. Join Date: Jul 2010 Location: United States Gender: homme Posts: 14,678	For a "relaunch" it's ashame it looks as though no thought was put into creating the concept. __________________ Frock n' Roll

10-07-2012	10
testinofan F▲SHIØN MØNS†ER Join Date: Aug 2004 Location: Paris Gender: homme Posts: 6,909	I Loveeed simple & beautifull, only the backround rememberme to Burberry SS2010 __________________ http://twitter.com/Gaby_MT - http://anyobjections.tumblr.com/

10-07-2012	11
ChrissyM girl who fell to earth Mod Squad Leader Join Date: Apr 2005 Location: Boston Gender: femme Posts: 18,339	I think of Balmain as kind of glitzy and over the top. This is not that. __________________ ♥ tFS 2013 READING CHALLENGE ♥┃CURRENTLY READING ▸ The Art of Fielding by Chad Harbach┃COMPLETED ▶ 5 of 25┃