How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
17-08-2005
  1
tailored
 
kimair's Avatar
 
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,523
Banana Republic - The Campaign Archive
from fwd...the commercial is really cool...



Quote:
Banana Republic takes center stage with its fall advertising campaign, using the opportunity to align itself with the work of Michel Gondry. Several years ago, Gondry, the director of Eternal Sunshine of the Spotless Mind, created a 1:39 music video to accompany Gary Julesí version of the song Mad World, originally performed by Tears for Fears. Banana Republic executives came across Gondryís music video on his directorís reel and felt that it would be fitting for its fall ad campaign, reinforcing the notion of finding art in everyday moments.

With the launch of the companyís fall campaign comes www.FindtheArtintheEveryday.com, a website vehicle to showcase the Gondry short. As part of a promotion to tie into artful associations, thereís a page on the site where Banana Republic will be giving away free tickets to MoMA to the first 750 people who provide their address and contact information. Don Fisher, Gap Inc.ís founder, and his wife, Doris, are said to be among the nationís largest collectors of modern art.

The New Yorker Festival, which runs from September 23-25, will present the Gondry film adjacent to the different festival events. The film will run on Friday and Saturday evenings, from 7:30pm-12:30am, at four different locations, including in Chelsea, the Meatpacking District, 2 Columbus Circle, and the corner of Varick & Spring.

__________________
j'adore couture (life in fashion and in print)
  Reply With Quote
 
17-08-2005
  2
a dim capacity for wings
 
Estella*'s Avatar
 
Join Date: Oct 2004
Location: la rue
Gender: femme
Posts: 7,651
little people:p

thanks for posting kimair, the clip is very nice. i wouldn't have thought of gondry doing something like this, though.
has he ever done advertisement before

__________________
mode schoepfung
estella mare
  Reply With Quote
17-08-2005
  3
front row
 
Join Date: Feb 2005
Gender: femme
Posts: 472
Michel Gondry has directed many commercials, e.g. Gap (The Holiday Series), Smirnoff, Air France, Nike, Coca Cola and Adidas.

  Reply With Quote
17-08-2005
  4
V.I.P.
 
travolta's Avatar
 
Join Date: Dec 2004
Location: New York City
Gender: femme
Posts: 3,595
he also did a really amazing polaroid commercial and a incredible levi's one too. i love that gary jules video. although it doesn't surprise me that big companies such as Gap INC. would be taking this 'alternative' marketing approach, esp. w/ the tagline: find the art in everday (very spot on for the current branding/ strategy trend) , i'm a bit surprised that they chose the gary jules video. it reminds me of volkswagen's success w/ the nike drake pink moon commerical. it was so successful people were flooding the site to find out about the music(i think they still have it up at their site) and they posted info for purchasing the CD.

__________________
"the way a problem is set up often suggests the resolution."
http://michelleboxgirl.blogspot.com/
  Reply With Quote
18-08-2005
  5
a dim capacity for wings
 
Estella*'s Avatar
 
Join Date: Oct 2004
Location: la rue
Gender: femme
Posts: 7,651
am i not terribly naive:p

__________________
mode schoepfung
estella mare
  Reply With Quote
18-08-2005
  6
front row
 
cupkate's Avatar
 
Join Date: Mar 2005
Location: we'll see
Gender: femme
Posts: 450
:heart michel gondry.
this is exciting to me. i'm a BR lover too.

__________________
Honk if you love the status quo.
The Missing Link
  Reply With Quote
24-08-2005
  7
front row
 
Arthur77's Avatar
 
Join Date: Jul 2005
Gender: homme
Posts: 253
love Gondry's work...thanks for posting this.

  Reply With Quote
25-08-2005
  8
V.I.P.
 
Spacemiu's Avatar
 
Join Date: Apr 2003
Location: Los Angeles
Gender: homme
Posts: 9,447
strange combination

__________________
Oceans of angels, oceans of stars
  Reply With Quote
23-02-2006
  9
V.I.P.
 
Fabulyss's Avatar
 
Join Date: Mar 2005
Location: Chicago
Gender: femme
Posts: 3,548
Banana Republic - the campaign archive
It may not be 'high fashion' but I'm a huge fan of their ads (mostly their older stuff). Anyone else?




(bwgreyscale)

(sunsetgrill)

More at Jedroot:
http://www.jedroot.com/photogr/kb/ad...lic-wntr02.htm


Last edited by Fabulyss; 23-02-2006 at 10:47 AM.
  Reply With Quote
03-03-2006
  10
V.I.P.
 
Join Date: Dec 2005
Gender: femme
Posts: 5,773
I like those, keep them coming if you find any. They are simple and sweet.

__________________
"Because of all sorts of cloth have their motions, as well as Bodies, it must needs that they differ in themselves." -Lomazzo
  Reply With Quote
10-03-2006
  11
V.I.P.
 
bluedolphin's Avatar
 
Join Date: Jan 2006
Gender: homme
Posts: 4,781
look for mark vanderloo's Banana Republic Campaigns ads

  Reply With Quote
11-03-2006
  12
V.I.P.
 
Diorling's Avatar
 
Join Date: Feb 2005
Gender: homme
Posts: 6,725
Kate Moss did Banana ads...WHAT?

  Reply With Quote
12-03-2006
  13
V.I.P.
 
Join Date: Dec 2005
Gender: femme
Posts: 5,773
^ yup, in the early 90's.

__________________
"Because of all sorts of cloth have their motions, as well as Bodies, it must needs that they differ in themselves." -Lomazzo
  Reply With Quote
26-03-2006
  14
V.I.P.
 
Fabulyss's Avatar
 
Join Date: Mar 2005
Location: Chicago
Gender: femme
Posts: 3,548


jedroot

  Reply With Quote
26-03-2006
  15
V.I.P.
 
Fabulyss's Avatar
 
Join Date: Mar 2005
Location: Chicago
Gender: femme
Posts: 3,548





Last edited by Fabulyss; 26-03-2006 at 05:25 PM.
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
archive, banana, campaign, republic
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 05:02 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.