I was never a Bebe fan either. Their clothes are so cheap and poorly constructed and these ads are disgusting, Lonneke looks like a tranvestite not that being one is bad but i'm sure thats not the image they wanted to portray!
Wow, on TFS BEBE is so unpopular (saying it gently )....
I think that many of BEBE items are not too useful indeed, but until the last winter collection - I always found there also good quality pieces like classic pants, skirts and shirts. And last year(2007/8) they had few great jeans and blouses.
But with every season they are getting worse and worse, and they are changing the representing model all the time instead of replacing the designers.
And these new adds are terrible - worst BEBE adds I ever saw.