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30-01-2010
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TREVOFASHIONISTO's Avatar
 
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the commercial is 10 times better
than the ad...its just so bad

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31-01-2010
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Blah, everything's wrong! Her face, the dress, the pose, the color...

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31-01-2010
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Like the makers of this ad, I must have watched the Cindy Crawford bit in the Freedom '90 video about a million times.

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31-01-2010
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i actually really dislike the commercial as well. Such bad acting and art direction; you would think with the millions and millions of dollars she has and the dynamic of performance she gives, they would have pulled off something much more effective. I would love it if they would have done something more subtle; less is always more. Beyonce oiled up in a red dress walking through red fog on a red set does not evoke fever, just lack of originality and creativity. And I hate to say all this because anytime there is something involving Beyonce in fashion I can never find anything positive to say, but to be fair let me just say that i wish they would have done something similar to her True Star commercial with Tommy Hilfiger..it was really inspiring with it's naturalness and purity:




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01-02-2010
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looks pretty dull and cheap

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02-02-2010
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Hahaha, she is obviously saving money and have a low budget for the fragrance promo and stuff and will be getting tons of money from this. You guys can say whatever you want, but she will still be getting money and live happy.

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04-02-2010
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Heat is the number 1 perfume in america! And its has just been selling for a few days! Amazing. The power of Beyonce.

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05-02-2010
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Heat generates $60,000 in one day… in ONE STORE!

Beyoncé promoted her new fragrance Heat appearing at Macy’s Herald Square in front of 500 customers on Wednesday. She generated an estimated $60,000 at the location in one day.



Behind The Scenes of Beyonce's Fever



source: youtube

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06-02-2010
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I quite like Beyonce and the fragrance might smell nice and is clearly selling by the shedload....but that still doesn't disguise the fact that the print ads are appalling.

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06-02-2010
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i quite like the commercial...
i dont really like the dress but i do like the commercial. the ad is a bit of snoozer though. but seriously i dont see why celebrity fragrances illicit this much hate... what makes their perfume/cologne so much less than a high fashion brands?

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06-02-2010
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I dislike the tv commercial. She looks like she needs a shower instead of spraying perfume.

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06-02-2010
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I'm disapointed about Beyonce's choices. She's doing too much advertisings (parfum, house of dereon, l'oréal). She should concentrate on her music, because her two last album were... Boring to me (not for america I guess - with all her prices and nominations for her last album)

The Heat parfum ad is sweet though. She's effortless beautiful.

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