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02-07-2012
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Blumarine F/W 12.13 : Cara Delevingne by Inez van Lamsweerde & Vinoodh Matadin
Quote:
POSITIVELY SHINING

Blumarine proposes the new contemporary version of a strong and cosmopolitan look. Textural consistency and plastic volumes, with couture finishes, create a new daily luxury with 3D effects.

Elegance poised between classic elegance and a contemporary mood for Main Collection, in stores from June, with a wide selection of items for day and evening.

Dramatic silhouettes in the pieces from the fashion show collection with the coolest trends from the shows, in stores in August.

The alluring femininity of the lingerie and swimwear collection, expressed by patterned prints and precious embroideries. The ethereal lightness of the bridalwear collection for the more romantically inclined.






blumarine.com

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02-07-2012
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Reallllly bad. Tackiest campaign without even having a tacky background. I guess the model and the clothes are enough already.

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02-07-2012
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this looks like an editorial/lookbook to me not an ad campaign doesn't stand out/nothing special but cara looks nice

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02-07-2012
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the third one is the best for me, cara looks good actually but it does indeed look tacky.

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02-07-2012
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Shiny, tacky, colorful.....love it! Blumarine is all about the tackiness/glamour and Cara surprisingly fits the brand well. I love the 70s disco vibe I'm getting from this.

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02-07-2012
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she looks too child-like for the brand

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02-07-2012
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I actually really like this (minus the 2nd shot). I was expecting way tackier.

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02-07-2012
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wasnt Georgina S supposed to front the campaign? Did she get replaced with Cara?

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02-07-2012
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i actully love this campaign and i am happy to see at least cara is shooting non-burberry campaigns

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02-07-2012
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Quote:
Originally Posted by Elfinkova View Post
Shiny, tacky, colorful.....love it! Blumarine is all about the tackiness/glamour and Cara surprisingly fits the brand well. I love the 70s disco vibe I'm getting from this.
You read my mind. I'm dying for this. So good. I'm like picturing Cara in studio 54 in those hot metallic looks.

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02-07-2012
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As if the clothes weren't tacky enogh on their own, this horrendous effect had to be added to bring the tackiness levels up a few notches. I miss those days when Blumarine had the likes of Helmut Newton and Tim Walker shooting their campaigns...

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02-07-2012
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my eyes hurt, i can not bear

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02-07-2012
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I can see where there were going, I think, but it falls short. The one thing is that Cara really fits the brand imo. Other than that, not much else is working. I HATE that black background.

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02-07-2012
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Not feeling it...I like Cara but I think she just does not suit the Blumarine aestethic!Vika Falileeva would have been a more suitable choice.
I'm liking the pieces they wanted to show but as everyone already said I HATE the black background!
Anyway this is exactly what the Blumarine typical customer want to see...TACKY EUROTRASH!

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02-07-2012
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Oh my God what is this! Horrible poses, bad lighting, tacky dresses! Last season`s was way way way better

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Tags
1213, blumarine, cara, delevingne, f or w, inez, lamsweerde, matadin, van, vinoodh
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