How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
24-06-2012
  1
®
 
IAmLordZen's Avatar
 
Join Date: Dec 2009
Location: Manila
Gender: homme
Posts: 8,669
Bottega Veneta F/W 12.13 : Aymeline Valade & Simon van Meervenne by Erwin Olaf


Quote:
OLAF’S TURN: The latest in Bottega Veneta’s growing list of diverse campaign photographers is Erwin Olaf, who shot the fashion house’s fall-winter 2012-13 campaign in Amsterdam in March. Olaf, whose career spans a range of journalistic and commercial stints, offers “a point of view that is at once formal and psychological, so surface and meaning have a complex relationship,” said creative director Tomas Maier.

The campaign breaks in the August issues of American, French, Italian and British Vogue, as well as W, Harper’s Bazaar and Vanity Fair. It plays with the collection’s generally dark color scheme, which includes black, navy, maroon and neutral gray, lightened up with touches of plum, teal and burnt orange. In one of Olaf’s images, model Aymeline Valade is shown standing in an empty room, wearing a short-sleeve dress with an abstract floral design and long black leather gloves.

The campaign marks the continuation of Bottega Veneta’s ongoing project, “The Art of Collaboration,” in which the brand selects a new artist to work with for each season’s advertisements. The most recent collaborators were Jack Pierson and Mona Kuhn.

__________________
THE MAGAZINE STAND tumblr

Last edited by IAmLordZen; 24-06-2012 at 11:12 PM.
  Reply With Quote
 
24-06-2012
  2
fashion elite
 
Join Date: Jul 2010
Location: Toronto
Gender: homme
Posts: 2,716
a big downgrade from s/s campaign. yawn!!!!!!!!!!!

  Reply With Quote
24-06-2012
  3
V.I.P.
 
alonsoJonathan's Avatar
 
Join Date: Dec 2010
Location: Houston
Gender: homme
Posts: 5,218
she looks evil-ish a lil creepy tbh. me.no like it :l
bleach eyebrow dont look good on her.

__________________
Anja Rubik,Isabeli Fontana,Natasha Poly
  Reply With Quote
25-06-2012
  4
backstage pass
 
OllieJE's Avatar
 
Join Date: Jul 2010
Gender: homme
Posts: 798
It's awfully bad, not even suitable for a lookbook

  Reply With Quote
25-06-2012
  5
User Friendly
 
CharlottefromCA's Avatar
 
Join Date: Feb 2005
Location: Lala land
Gender: femme
Posts: 10,965
aymeline is a lovely model but this is just sooo boring.. very boring concept... i'd totally flip through it while reading a magazine

  Reply With Quote
25-06-2012
  6
V.I.P.
 
anlabe32's Avatar
 
Join Date: Apr 2012
Gender: femme
Posts: 4,707
Great for Aymeline, she looks amazing, but this is empty...

  Reply With Quote
25-06-2012
  7
V.I.P.
 
Psylocke's Avatar
 
Join Date: Dec 2009
Gender: femme
Posts: 10,965
I actually like it. That dress is hideous but it looks quite good against that grey backdrop. I think it's unexpected, nicely styled and I find Aymeline to look absolutely stunning here. Can't wait to see more.

  Reply With Quote
25-06-2012
  8
V.I.P.
 
ChristyLeReveur's Avatar
 
Join Date: Jun 2012
Location: Hong Kong
Gender: femme
Posts: 4,233
im not buying this idea...she looks scary

  Reply With Quote
25-06-2012
  9
fashion icon
 
valliaddict's Avatar
 
Join Date: Jul 2011
Gender: homme
Posts: 3,109
WTF is this? They couldn't have chosen a more disconnecting setting for this collection- a wooden floor with grey walls. Am I missing something here? This doesn't work.

  Reply With Quote
25-06-2012
  10
V.I.P.
 
mikel's Avatar
 
Join Date: Sep 2005
Gender: homme
Posts: 23,157
This looks very Erwin Olaf indeed. Great to see that he shot this, but I hope that the rest of the shots are a bit more out going.

__________________
If anyone is interested in my random 'visual musings': follow me on instagram:
http://instagram.com/mikeljf
  Reply With Quote
25-06-2012
  11
V.I.P.
 
MyNameIs's Avatar
 
Join Date: Nov 2005
Posts: 13,192
Nothing about that image works for me. From the styling to the her pose, to her facial expression, to the boring photography, to the weak composition. I think the idea of bright/colorful dress against a gray background is a nice idea (albeit, not very original) but the execution is horrendous.

__________________
SNEJANA ONOPKA
  Reply With Quote
25-06-2012
  12
V.I.P.
 
Melancholybaby's Avatar
 
Join Date: Aug 2011
Location: Greece
Gender: homme
Posts: 9,073
This does ineed look like a lookbook. Sadly, Bottega campaigns have been going downhill in the past few seasons.

__________________
An oasis of horror in a desert of boredom
  Reply With Quote
25-06-2012
  13
rising star
 
vladimiryeo's Avatar
 
Join Date: Nov 2011
Location: Malaysia
Gender: homme
Posts: 132
I assume Cunha will be dead in this campaign......

  Reply With Quote
25-06-2012
  14
front row
 
Frankie Youje's Avatar
 
Join Date: Feb 2011
Location: Washington, DC
Gender: homme
Posts: 331
I do like it. It's just something about it that I like it.
And glad for Valade.

__________________
New on Instagram & follow me. IG:ma_vie_mes_problemes
  Reply With Quote
25-06-2012
  15
V.I.P.
 
cul8tr's Avatar
 
Join Date: Sep 2007
Location: Poland
Gender: homme
Posts: 4,981
great news. I'm so happy that Aymeline is becoming bigger and bigger. Can't wait for more.

__________________

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
1213, aymeline, bottega, erwin, f or w, meervenne, olaf, simon, valade, van, veneta
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 11:04 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.