Brad Pitt is Chanel No. 5's new face - Page 6

florider2000 · 23-10-2012

everytime it comes on tv, me and my boyfriend can't help but laugh at the stupid irrelevant pretentious attempt at poetry. Keep the day job honey Brad, and leave it to gorgeous supermodels. Chanel, take note cos you are the laughing stock with that ad.
My boyfriend was also in Ny last week and apparently there are loads of jokes about the ad around bank offices.
So Chanel, whatever you tried and achieved certainly backfired. I certainly for one don't want to smell like a bad joke.

catalytic · 23-10-2012

I don't think it backfired at all. The ad was cheesy and ridiculous but I actually think it will draw more people to the perfume. It's gotten an insane amount of publicity all because of Brad. If it had been a supermodel doing the same exact ad, it wouldn't have gotten any attention.

florider2000 · 23-10-2012

Quote:

Originally Posted by catalytic

I don't think it backfired at all. The ad was cheesy and ridiculous but I actually think it will draw more people to the perfume. It's gotten an insane amount of publicity all because of Brad. If it had been a supermodel doing the same exact ad, it wouldn't have gotten any attention.

I agree with you that it got tons of publicity and people say all publicity is good publicity (?), but remember the publicity that Dior got 2 (?) years back for all the wrong reasons... I cannot think that anyone who want their image tarnished whether it is by being the joke of the year ad or by having innappriate designer comments leaked in the news. Although obviously the former is a lot worse than the latter

but I am trying to use a comparison

I'd much rather CHANEL stuck to classy acts and iconic ads than go down the route they are currently taking. A "Classic" can easily change into a "chav" item. Burberry's checkered caps/clothing is a good example. I wouldn't want to be seen in it. But that is me and that was my point. But I do get yours too

WerbowyStegner · 23-10-2012

^Well I personally found the ad classy! It was pretentious but maybe that was the point of the advertisement? A satire on people who are pseudo deep. They try to come off as intellectual but in the end , their sophisticated wordings are just meaningless and empty ..

I still stick by my guns that this commercial was well done in a witty way. Plus Brad Pitt is an icon and the point of this campaign was to give Chanel no.5 a new twist and a publicity overhaul ..

ALAUU · 23-10-2012

Before I saw the ad I thought people were just overreacting over how bad it was, but the honest truth is that I couldn't even sit through one commercial without changing the channel. I feel embarrassed for him. He's just not the intellectual type and having him be this serious in a damn commercial is so awkward. Who the hell came up with this concept and thought it'd be a good idea?

YoninahAliza · 23-10-2012

^If Chanel was going for an "intellectual type" of man then they should have had like George Clooney or Matt Damon shill for them. I get the feeling that these two come off as a bit more "intellectual" then Brad. Actually, though, I think there is only one man who could sell me Chanel no. 5 and that would be Ryan Gosling. I'd probably buy anything the Gos tried to sell.

ALAUU · 24-10-2012

^ Right? In my opinion, even though he's not a heartthrob Sean Penn is the only actor I can think of who could pull this sort of thing off. He could make you believe in the crap that Brad is saying in the ad. But I still think that this kind of concept is wrong for a fashion campaign. It's too pretentious. I don't want to philosophize when I'm buying a perfume. I just want to sniff it and buy it. And the fact that he's replacing my beloved Audrey Tautou makes me even angrier.

**Flashbang** · 27-10-2012

dweb.it

**saann** · 27-10-2012

He looks like he should be in a Lana Del Rey video

ETA: That picture along with the tagline 'inevitable' makes me think of this:

except for adults

Lolaa · 27-10-2012

So much second-hand embarrassment...

They could have at least given him better clothes because it looks like an ad for a non-profit organization. At least the second ad has a little glamour.

**iluvjeisa** · 27-10-2012

I love that print ad, it's so vintage David Bailey. But. But. But. Brad is no model....or what can you say? He really looks like it's inevitable that he's going to throw up.

well, at least it is publicity. And not boring.

honeycombchild · 03-11-2012

I have to say that I genuinely hate this entire campaign. I'm not one to feel so strongly about things I dislike, usually I try to remain passive towards them, but I just can't stand this. When flicking through the December issues it's just an awful print ad and I can't say I feel any better about the commercials either.

Brad is of course a very handsome male, but here, he just looks pretty grim. The fact it's all in grey tones probably doesn't help it but what bothers me most is that he doesn't, in any way, shape, or form, look like he fits in with the Chanel aesthetic.

I don't have an issue with a male being the face of it and I do enjoy the idea that Chanel tried this but it just couldn't have gone any worse in my eyes.

Urban Stylin · 03-11-2012

worst fashion mistake of recent times

pixiedust1603 · 03-11-2012

I rarely skip adverts whilst watching the TV, I mean I can tolerate the awful Go Compare advert, but every time this comes up I have to change the channel. I like Brad and Joe Wright but it is such a lazy and pretentious advert.

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23-10-2012	76
florider2000 front row Join Date: Apr 2010 Location: London Gender: femme Posts: 450	THE best fashion JOKE of 2012 winner is: everytime it comes on tv, me and my boyfriend can't help but laugh at the stupid irrelevant pretentious attempt at poetry. Keep the day job honey Brad, and leave it to gorgeous supermodels. Chanel, take note cos you are the laughing stock with that ad. My boyfriend was also in Ny last week and apparently there are loads of jokes about the ad around bank offices. So Chanel, whatever you tried and achieved certainly backfired. I certainly for one don't want to smell like a bad joke.

23-10-2012	81
YoninahAliza fashion elite Join Date: Apr 2010 Location: Avonlea Gender: femme Posts: 2,919	^If Chanel was going for an "intellectual type" of man then they should have had like George Clooney or Matt Damon shill for them. I get the feeling that these two come off as a bit more "intellectual" then Brad. Actually, though, I think there is only one man who could sell me Chanel no. 5 and that would be Ryan Gosling. I'd probably buy anything the Gos tried to sell. __________________ http://miss-rumphius.tumblr.com/ "It is ever so much easier to be good if your clothes are fashionable." Anne of Green Gables by L.M. Montgomery

27-10-2012	83
Flashbang Mr. Magic Mod Squad Member Join Date: Oct 2008 Gender: homme Posts: 76,465	dweb.it __________________ Our existence is not worthy without your presence. Join the fun! (NEW SEASON!) MENS Runway Model Showlists - Mens RTW F/W 13.14

27-10-2012	84
saann I don't know Mod Squad Member Join Date: Sep 2005 Gender: femme Posts: 6,046	He looks like he should be in a Lana Del Rey video ETA: That picture along with the tagline 'inevitable' makes me think of this: except for adults Last edited by saann; 27-10-2012 at 07:56 AM.

23-10-2012	77
catalytic scenester Join Date: Feb 2011 Gender: femme Posts: 86	I don't think it backfired at all. The ad was cheesy and ridiculous but I actually think it will draw more people to the perfume. It's gotten an insane amount of publicity all because of Brad. If it had been a supermodel doing the same exact ad, it wouldn't have gotten any attention.

23-10-2012	79
WerbowyStegner V.I.P. Join Date: Oct 2007 Gender: femme Posts: 5,543	^Well I personally found the ad classy! It was pretentious but maybe that was the point of the advertisement? A satire on people who are pseudo deep. They try to come off as intellectual but in the end , their sophisticated wordings are just meaningless and empty .. I still stick by my guns that this commercial was well done in a witty way. Plus Brad Pitt is an icon and the point of this campaign was to give Chanel no.5 a new twist and a publicity overhaul ..

23-10-2012	80
ALAUU fashion icon Join Date: Oct 2009 Location: New York Gender: femme Posts: 3,186	Before I saw the ad I thought people were just overreacting over how bad it was, but the honest truth is that I couldn't even sit through one commercial without changing the channel. I feel embarrassed for him. He's just not the intellectual type and having him be this serious in a damn commercial is so awkward. Who the hell came up with this concept and thought it'd be a good idea?

24-10-2012	82
ALAUU fashion icon Join Date: Oct 2009 Location: New York Gender: femme Posts: 3,186	^ Right? In my opinion, even though he's not a heartthrob Sean Penn is the only actor I can think of who could pull this sort of thing off. He could make you believe in the crap that Brad is saying in the ad. But I still think that this kind of concept is wrong for a fashion campaign. It's too pretentious. I don't want to philosophize when I'm buying a perfume. I just want to sniff it and buy it. And the fact that he's replacing my beloved Audrey Tautou makes me even angrier.

27-10-2012	85
Lolaa rising star Join Date: Dec 2011 Location: Europe Gender: femme Posts: 166	So much second-hand embarrassment... They could have at least given him better clothes because it looks like an ad for a non-profit organization. At least the second ad has a little glamour.

27-10-2012	86
iluvjeisa clever ain't wise Mod Squad Leader Join Date: Jan 2004 Gender: femme Posts: 13,608	I love that print ad, it's so vintage David Bailey. But. But. But. Brad is no model....or what can you say? He really looks like it's inevitable that he's going to throw up. well, at least it is publicity. And not boring. __________________ Beauty is a warm gun Her Famed Warm Gun

03-11-2012	87
honeycombchild V.I.P. Join Date: Jan 2009 Location: London Gender: homme Posts: 6,314	I have to say that I genuinely hate this entire campaign. I'm not one to feel so strongly about things I dislike, usually I try to remain passive towards them, but I just can't stand this. When flicking through the December issues it's just an awful print ad and I can't say I feel any better about the commercials either. Brad is of course a very handsome male, but here, he just looks pretty grim. The fact it's all in grey tones probably doesn't help it but what bothers me most is that he doesn't, in any way, shape, or form, look like he fits in with the Chanel aesthetic. I don't have an issue with a male being the face of it and I do enjoy the idea that Chanel tried this but it just couldn't have gone any worse in my eyes.

03-11-2012	88
Urban Stylin ɐʎ ʎǝɥ Join Date: Jul 2003 Location: EASTAFRica Gender: homme Posts: 15,098	worst fashion mistake of recent times __________________ facebook.com/eguanakla African fashion made global

03-11-2012	89
pixiedust1603 tfs star Join Date: Oct 2011 Location: London Gender: femme Posts: 1,810	I rarely skip adverts whilst watching the TV, I mean I can tolerate the awful Go Compare advert, but every time this comes up I have to change the channel. I like Brad and Joe Wright but it is such a lazy and pretentious advert.

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