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I love the background so much that I don't notice Rosie/Sam any more, I even pinned up on my wall half of one advert - the half that was all leaves.
I don't mind the idea of the Burberry aesthetic drifting away from some strict sense of 'Britishness' because usually Britishness equates to nothing more than London, such a restrictive set of clichés. This is the autumn that I know by heart every year around me... the autumn in these images belongs to anyone, there are no landmarks to pin you down.
Besides, Burberry shut down a lot of their factories in the UK, so it might be more accurate to have set this somewhere in China. I don't like Burberry's faux-British image when the products themselves aren't authentically manufactured in the country.
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Futurology isn't what it used to be.
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08-09-2008
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