Burberry needs a change of photographer. Every season, regardless of how genius the collection is, Testino seems to make the clothes look mundane. Seeing Burberry campaigns is a completely underwhelming experience for me.
This is a failed concept for me. Whilst I don't necessarily hate Emma, I find her for Burberry a little perplexing. Emma is too young for this, especially given the aesthetic of this particular collection.
I thought the whole idea of the collection was "going back to [Burberry's] roots". Hence, I expected a casting tied to Burberry's heritage ie. Karen Elson, Kate Moss, Stella Tennant etc etc.