Burberry Prorsum F/W 09.10 by Mario Testino

**kimair** · 09-06-2009

Quote:

WESTMINSTER WOMAN: The news coming out of Westminster these days may be bleak — what with ongoing parliamentary scandals and a wobbly British government — but that hasn’t stopped Burberry from celebrating the historic London neighborhood in its new ad campaign. The ads — featuring Emma Watson and shot on location by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, Big Ben and the Houses of Parliament — showcase a chilly but lovely London.

“I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today,” said Burberry creative director Christopher Bailey.

The campaign breaks in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler. It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases. In August, an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site.

wwd / june 9, 2009

b9409 · 09-06-2009

she doesn't look like herself. But I guess that is to be expected.

surrealseven · 09-06-2009

Burberry deserves a better 140,000 a day photographer.

b9409 · 09-06-2009

lol.

CharlottefromCA · 09-06-2009

I never would have guessed that was Hermione..

She looks really different

b9409 · 09-06-2009

btw that bag is hideous.

Ed.. · 09-06-2009

Bigger size and more

wwd

The male models are Tom Guinness Taylor, Charlie France and 1 UTM

Verene · 09-06-2009

.....for the first time I miss Kate/Stella/Lily/Rosie/Agyness/whoever

On the bright side, at least she is not doing the eyebrow thing (which she does in the movies ALL THE TIME).

Squizree · 09-06-2009

Well its not bad, but all shots look the same. Emma, Hermione, Chanel whore whatever her name is......she looks..................old. Its nice, but thats about it.

**Flashbang** · 09-06-2009

God, why display the same old trenchcoat while there are more beautiful coats on the runway.
I'll wait for another images

zacatecas570 · 09-06-2009

Quote:

I never would have guessed that was Hermione..

She looks really different

Hermione/Emma look amazing!!

JordanB · 09-06-2009

Not crazy about it, it's okay, but definitely not going to be one of the stand out campaigns this season, that's for sure. Otherwise it is just 'nice'. Emma looks pretty.

user.n. · 09-06-2009

Quote:

The male models are Tom Guinness Taylor, Charlie France and 1 UTM

Ok, i notice them.
I wonder that Emma looks good in it. I like this image.
Btw in the f/w collection there were a lot of beautiful dresses. Where are they? Boring to see the old-new trenchcoats...

lamies022 · 09-06-2009

Emma looks pretty and the 2nd image is probably the most effective, but the concept is just so unoriginal.

Fini · 09-06-2009

I like this better than the last two seasons' campaigns, thought it's still very boring.

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Flashbang Mr. Magic Mod Squad Member Join Date: Oct 2008 Gender: homme Posts: 77,546	God, why display the same old trenchcoat while there are more beautiful coats on the runway. I'll wait for another images __________________ Our existence is not worthy without your presence. Join the fun! (ABSOLUTELY FLAWLESS™) MENS Runway Model Showlists - Mens RTW S/S 14
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Fini backstage pass Join Date: Jan 2009 Gender: femme Posts: 765	I like this better than the last two seasons' campaigns, thought it's still very boring. __________________ ❤ Snejana Onopka\|Heidi Mount\|Kamila Filipcikova\|Taryn Davidson\|Myf Shepherd\|Nimue Smit ❤

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09-06-2009	2
b9409 tfs star Join Date: Mar 2009 Gender: homme Posts: 1,663	she doesn't look like herself. But I guess that is to be expected.

09-06-2009	3
surrealseven V.I.P. Join Date: Jun 2008 Gender: homme Posts: 3,515	Burberry deserves a better 140,000 a day photographer.

09-06-2009	5
CharlottefromCA User Friendly Join Date: Feb 2005 Location: Lala land Gender: femme Posts: 10,811	I never would have guessed that was Hermione.. She looks really different

09-06-2009	7
Ed.. cape cod kwassa kwassa! Join Date: Oct 2007 Gender: homme Posts: 2,499	Bigger size and more wwd The male models are Tom Guinness Taylor, Charlie France and 1 UTM

09-06-2009	8
Verene backstage pass Join Date: Jul 2008 Gender: femme Posts: 719	.....for the first time I miss Kate/Stella/Lily/Rosie/Agyness/whoever On the bright side, at least she is not doing the eyebrow thing (which she does in the movies ALL THE TIME).

09-06-2009	9
Squizree Looking Up Join Date: Sep 2006 Location: New Zealand Gender: homme Posts: 18,545	Well its not bad, but all shots look the same. Emma, Hermione, Chanel whore whatever her name is......she looks..................old. Its nice, but thats about it.

09-06-2009	12
JordanB fashion elite Join Date: Jan 2008 Location: Toronto Gender: homme Posts: 2,758	Not crazy about it, it's okay, but definitely not going to be one of the stand out campaigns this season, that's for sure. Otherwise it is just 'nice'. Emma looks pretty.

09-06-2009	14
lamies022 backstage pass Join Date: Sep 2008 Location: Texas Gender: femme Posts: 568	Emma looks pretty and the 2nd image is probably the most effective, but the concept is just so unoriginal.