I can't stand when children are dressed as if for an interview. It seems highly inappropriate. Also feels a bit random here. The poses and placement aren't making sense/working well together
This is just so bad. From how disjointed it all is to how emotionless and boring the models look (with the exception of Romeo) to the uninspired styling. I hate how the female model pose is the same in both shots, and it's an awkward pose at that. It's not even sexy. I find Edie especially annoying in this. I wish there was some interaction or at least the smallest hint of chemistry between the people in those ads. I hated the collection too, so I'm really not a fan of this at all.
Me, I would have done something humorous between Cara Delevingne and Romeo Beckham. Just the two of them, something natural and no gimmicks or unneeded bodies. I will admire some variation between the poses as more images start to surface.
I think the contrast between the Romeo and Cara & Edie is nice, it makes the whole campaign look more interesting. I'm pretty sure it was intended that way.