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17-01-2009
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behind the scenes shots
http://2.bp.blogspot.com/_uB-BSH_BgA...ent+New+York+2
http://4.bp.blogspot.com/_uB-BSH_BgA...ement+New+York
http://1.bp.blogspot.com/_uB-BSH_BgA...ent+New+York+3
http://3.bp.blogspot.com/_uB-BSH_BgA...ent+New+York+4
http://1.bp.blogspot.com/_uB-BSH_BgA...ent+New+York+5
http://4.bp.blogspot.com/_uB-BSH_BgA...ent+New+York+6

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17-01-2009
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I like the ad, but the perfume itself is too masculine for my taste.

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17-01-2009
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really? to me, it smells too floral lol.

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17-01-2009
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I love the backstage pics. Thanks for posting

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21-01-2009
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The commercial, idk but it will definitely have to grow on me..it's kind of cute though

http://www.youtube.com/watch?v=7I_Cy...-5446-108.html

credit to edwac

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21-01-2009
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press release:

The ads were shot on location at the Big Sky Ranch in Simi Valley, California and feature a cast of 27 men, women, and children from all over the world. Ranging in age from three to 40+, the group includes a pair of sisters, and a mother and son -- all led by musician Jamie Burke. Burke's striking looks and natural rock star persona led to him being cast in the Spring and Fall 2007 Calvin Klein Jeans campaigns. He emerged as the front man of the ck one "we are one" campaign, performing and producing the campaign's original song. ck one campaigns have always presented intriguing casting; the original campaign featured Kate Moss and a group of "Gen X" hipsters including Donovan Leitch, Stella Tennant, Jenny Shimizu, and Kirsten Owen, who also appears in the current campaign.

Set on a mountain top, the television campaign, directed by Francis Lawrence (I am Legend, Constantine), is a free-spirited display of togetherness amongst the t-shirts and jeans clad cast. Television commercials begin airing globally later this month in :60, :45, :30, :20, :15, and :10 spots. The print campaign will premiere in February 2009 magazines around the world. (via prnewswire)

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21-01-2009
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I can't believe how stupid I find this. This fragrance used to have a cool image and now it sounds like from one of those charity songs by a crop of stars they sing every year for christmas.

A perfume doesn't have to sell a message. It's clearer now, the equality thing and all but it's totally irrelevant I think.


Last edited by tocceve; 21-01-2009 at 09:48 AM.
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21-01-2009
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I can't believe how cheesy this is

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21-01-2009
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At least there was a clear shot of Liu Wen and Sessilee in the commercial...Hopefully this'll translate to Liu working more often with Steven Meisel...

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21-01-2009
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Quote:
Originally Posted by slow_hands View Post
I can't believe how cheesy this is
ahahahaha me too

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21-01-2009
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the commercial is terrible. jamie burke annoys me so much.

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21-01-2009
  57
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Quote:
Originally Posted by Marcel View Post
I can't believe how stupid I find this. This fragrance used to have a cool image and now it sounds like from one of those charity songs by a crop of stars they sing every year for christmas.
I agree completely
I found Coco singing a bit cute, but the idea is terrible.

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21-01-2009
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Quote:
Originally Posted by Marcel View Post
I can't believe how stupid I find this. This fragrance used to have a cool image and now it sounds like from one of those charity songs by a crop of stars they sing every year for christmas.

A perfume doesn't have to sell a message. It's clearer now, the equality thing and all but it's totally irrelevant I think.
Marcel i completely agree. I think what this campaign is trying to stand for overall is very heart-warming, yet very irrelevant when it comes to a perfume. The hippie tone of the commercial is so try-hard and if they really wanted to go for something that represents us all as one they maybe they should have executed the creative aspect of it very differently because i'm pretty sure audiences will still feel very indifferent looking at a group of hipsters that look like Boyd and models like Coco. They should have kept it cool and simple as they did w/ their other CK one campaigns.

Anyhow i still think the commercial will grow on me because despite how staged it is the "we are the world" tone of love and equality is pretty cute

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Last edited by Mchunu; 21-01-2009 at 04:18 PM.
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14-03-2009
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Guisela Rhein


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14-03-2009
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^oh i really like that image..thanks!

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