How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
12-01-2011
  61
V.I.P.
 
Marc10's Avatar
 
Join Date: Sep 2010
Location: Brazil
Gender: homme
Posts: 8,464
This is fantastic

__________________
i don't know her. claudia schiffer doesn't know her. she was never in paris, we don't know her.
  Reply With Quote
 
12-01-2011
  62
When in doubt, wear red.
 
Wolkfolk's Avatar
 
Join Date: Jul 2010
Location: France
Gender: homme
Posts: 4,515
Another Epic season for Calvin Klein.
Lara's ad is breathtaking. I love the fact that its both a glorious tribute to the Calvin Klein aesthtetic but also a glorious tribute to Lara's beauty. They had the same concept for FW but here they put it on a whole other level. As far as Im concerned this is very close to perfection. And already part of All time favourite CK campaigns.

The men ones are also pretty good.

__________________
"Quality will be remembered long after price has been forgotten" .Aldo Gucci.
  Reply With Quote
12-01-2011
  63
V.I.P.
 
|PerfectTonight|'s Avatar
 
Join Date: May 2005
Location: Embrya
Gender: homme
Posts: 7,711
Stunning! I love how crisp clean this image is with cutting lines, you can almost feel the clothes. Simplicity at it's best. Lara just glows and takes this campaign to the next level with her stunning face. I'll blow it up and put it on the wall once I get my hands on it. The best this season along the work of Walker for Mulberry.

  Reply With Quote
12-01-2011
  64
Geometric Discharge
 
Crying Diamonds's Avatar
 
Join Date: Jan 2008
Location: London
Gender: homme
Posts: 7,197
Quite an unextraordinary campaign for such a great collection. I don't hate it; it's just typical Calvin Klein Collection only with higher contrast.

  Reply With Quote
14-01-2011
  65
V.I.P.
 
Join Date: Nov 2008
Location: Tbilisi
Gender: homme
Posts: 17,865




Quote:
RUNWAY TO TV: Kicking off with the Golden Globes on Sunday, Calvin Klein Inc. is adding a new layer to its Calvin Klein Collection media strategy — television.

A rarity for designer collections, CKI will unveil its first-ever Calvin Klein Collection commercial during the pre-Globes red-carpet programming, which will run throughout NBC’s live broadcast of the awards and beyond. Fabien Baron directed the commercial, which features Lara Stone and Tyson Ballou in La Jolla, Calif. The ad showcases the full Collection assortment, from clothes to clutches, belts, sunglasses and furniture. “It helps illustrate the lifestyle of our Collection,” said CKI president and chief executive officer Tom Murry.

There are 15-, 30-, 60- and 90-second formats, which will continue to run after the awards in 200 additional spots, including on “Extra,” “Access Hollywood,” “Today,” “Desperate Housewives,” “Modern Family,” “Anderson Cooper 360” and the NFL playoffs — expecting to reach more than 20 million viewers. For the next four weeks, it also will be shown on New York’s TaxiTV, which should result in about 2.7 million impressions, and on vogue.com.

Murry declined to disclose the size of the media buy, but the brand-centric clip can go well beyond this fashion season. “We feel it has a fairly extensive shelf life and we can run it again this year, or next year,” Murry said. “This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages.”
wwd.com


Last edited by tarsha; 14-01-2011 at 01:00 AM.
  Reply With Quote
14-01-2011
  66
trendsetter
 
greyeyes's Avatar
 
Join Date: Apr 2008
Location: Romania
Gender: homme
Posts: 1,142
no wonder the video is fantastic, if it's directed by genius Fabien Baron.

__________________
Lara Iselin Daria Meghan Kate Arizona Mariacarla Saskia Daphne Raquel
  Reply With Quote
14-01-2011
  67
tfs star
 
fiqary's Avatar
 
Join Date: Aug 2008
Gender: femme
Posts: 1,541
Wow, lara looks amazing. :O

  Reply With Quote
14-01-2011
  68
windowshopping
 
xenias's Avatar
 
Join Date: Jul 2010
Location: athens
Gender: femme
Posts: 36
great video

__________________
LadiesWall.com
  Reply With Quote
14-01-2011
  69
fashion icon
 
carmen_kass's Avatar
 
Join Date: Jun 2007
Location: With Snejana, I'm her maid
Gender: femme
Posts: 3,447
Lara has never looked better than she did in that ad, amazing!

__________________
**** Move that cone. I'm Lindsay Lohan!" ****
  Reply With Quote
14-01-2011
  70
Ère de ℳodernité
 
Thefrenchy's Avatar
 
Join Date: Nov 2006
Location: Paris.
Gender: homme
Posts: 11,328
The video is amazing!

__________________
> MY INSTAGRAM
  Reply With Quote
14-01-2011
  71
V.I.P.
 
Join Date: Sep 2009
Location: Helmond, Netherlands
Gender: femme
Posts: 3,976
The video is great. Can watch it over and over again.

Status: Online
 
Reply With Quote
14-01-2011
  72
front row
 
lovesick's Avatar
 
Join Date: Aug 2010
Gender: homme
Posts: 315
Loved the video!

  Reply With Quote
14-01-2011
  73
V.I.P.
 
BerlinRocks's Avatar
 
Join Date: Dec 2005
Location: MilkyWay-Pluto-Earth
Gender: homme
Posts: 11,021
bold and graphic, yet quiet and soft ...
perfect !

i just don't get what's going on downthere with that pants "à pinces" ....
eventhough they did their best with them ...
i have to check it in shop by curiosity ... i don't get how it is made ...

  Reply With Quote
14-01-2011
  74
V.I.P.
 
hysteria's Avatar
 
Join Date: Jun 2010
Gender: femme
Posts: 12,097
Lara looks so sexy in that video. It looks even better than in ads.

  Reply With Quote
16-01-2011
  75
V.I.P.
 
Boomer's Avatar
 
Join Date: Dec 2005
Location: Caught between the moon and New York City
Gender: homme
Posts: 22,356
Wow!! Woke me right up from the deadly boredom of the Golden Globes- a really great commercial, and what can you say about Lara...?

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
2011, calvin, collection, klein, lara, marcus, mert, s or s, stone
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 11:34 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.