Calvin Klein 'Eternity' Fragrance 2017 by Willy Vanderperre - the Fashion Spot
 
How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
2 Weeks Ago
  1
trendsetter
 
Firefly216's Avatar
 
Join Date: Feb 2013
Location: ...
Gender: femme
Posts: 1,114
Calvin Klein 'Eternity' Fragrance 2017 by Willy Vanderperre
With Belgian designer Raf Simons at the helm of Calvin Klein, it’s no surprise that he’s shaking things up. The company announced today that Jake Gyllenhaal will star in a new series of ads for Eternity by Calvin Klein, appearing alongside supermodel and advocate Liya Kebede and four-year-old Leila as a thoroughly modern 21st century family.

The trio will also appear in comercials that will debut later this month. In a press release Calvin Klein said that the new Eternity campaign focuses on “Calvin Klein’s longstanding ideas of romance, love, intimacy, and commitment. Today, those values continue with the focus very much on contemporary life.”

Gyllenhaal collaborated closely with Calvin Klein in conceiving the campaign, which was shot by photographer Willy Vanderperre, according to the company. It’s just the latest part of a very busy fall for the Oscar-nominated actor. Gyllenhaal also stars in the drama Stronger, playing Jeff Bauman, a real-life survivor of the 2013 Boston Marathon bombing. In taking part in the Eternity campaign, Gyllenhaal joins an enviable list of stars who have lent their faces to Calvin Klein, from Mark Wahlberg to the cast of last year’s best picture winner Moonlight.



Image credit: Vanity Fair

Video: https://www.vanityfair.com/style/201...klein-eternity


Last edited by vogue28; 2 Weeks Ago at 09:35 AM. Reason: Adding image credits.
  Reply With Quote
2 Weeks Ago
  2
V.I.P.
 
Benn98's Avatar
 
Join Date: Aug 2014
Location: Bbbrrruummiiee
Gender: homme
Posts: 11,981
Problem with using such a well-known celebrity for this type of storyline is that it fails to impact on consumers because many are aware that he's not dating her, and that's not his bub. Ok image though.

  Reply With Quote
2 Weeks Ago
  3
V.I.P.
 
Scotty's Avatar
 
Join Date: Apr 2015
Gender: homme
Posts: 3,504
Very un-Calvin Klein.

__________________
CHANELRESORT | MODEL TALKS
  Reply With Quote
2 Weeks Ago
  4
backstage pass
 
darri's Avatar
 
Join Date: Nov 2005
Location: UK
Gender: homme
Posts: 665
Quote:
Originally Posted by Benn98 View Post
Problem with using such a well-known celebrity for this type of storyline is that it fails to impact on consumers because many are aware that he's not dating her, and that's not his bub. Ok image though.
Exactly what I thought when I first saw this.

  Reply With Quote
2 Weeks Ago
  5
barcode
 
Spike413's Avatar
 
Join Date: Feb 2004
Location: New York
Gender: homme
Posts: 14,903
This would have been so, SO much better without him. It would've been a nice update on the original Eternity imagery with Christy Turlington and children. I get that it's in line with how "woke af" 2017 is thanks to what appears to be an interracial family, but it would've been just fine (in fact probably less preachy and wholesome) with just a beautiful black mother and her beautiful black daughter.

That said, it says a lot about our culture today that we're essentially recreating promotional material which was originally conceived in the wake of the AIDS crisis when Calvin himself (and countless other tastemakers) went back into the closet and the company started marketing a safer, heteronormative, family-friendly image as opposed to the "dangerous" adult sensuality that had defined his ads for Obsession.

__________________
You need to move fashion forward when there's a reason to move fashion forward - Tom Ford


Last edited by Spike413; 2 Weeks Ago at 04:04 PM.
  Reply With Quote
 
2 Weeks Ago
  6
trendsetter
 
dfl-001's Avatar
 
Join Date: Aug 2005
Posts: 1,115
I wish Gyllenhaal would stick to acting.
I like him but enough, already. Him, Franco, Leto, just give us a break.

  Reply With Quote
2 Weeks Ago
  7
front row
 
Join Date: Jan 2014
Location: NYC
Gender: homme
Posts: 231
Quote:
Originally Posted by Benn98 View Post
Problem with using such a well-known celebrity for this type of storyline is that it fails to impact on consumers because many are aware that he's not dating her, and that's not his bub. Ok image though.
You stole the words from everyone's mouth! Seriously, the whole world knows they're not a family which makes it so awkward to look at the picture.

  Reply With Quote
2 Weeks Ago
  8
V.I.P.
 
Join Date: Mar 2006
Gender: femme
Posts: 24,748
He brings nothing here, seeing this in print, i did take a double look to see if it's really him!

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
2017, bywilly, calvin, eternity, fragrance, gyllenhaal, jake, kebede, klein, liya, vanderperre, willy
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 06:48 PM.
Powered by vBulletin®
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2017 All rights reserved.