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09-07-2012
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Calvin Klein White Label F/W 12.13 : Edita & Mathias by Daniel Jackson
not sure who the male model is



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09-07-2012
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It's white label, and the male is Mathias Lauridsen

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09-07-2012
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STONE’S THROW: Lara Stone, who has been the face of Calvin Klein campaigns since fall 2010, continues in that role this fall. Mert Alas and Marcus Piggott photographed Stone with model Tyson Ballou for Calvin Klein Collection, and alongside models Liu Wen and Myles Crosby for CK Calvin Klein. Steven Klein shot the Dutch model with Crosby and Janis Ancens for Calvin Klein Jeans, and Patrick Demarchelier photographed her and Sean O’Pry for the CK Calvin Klein Watch & Jewelry ads. Meanwhile, Daniel Jackson shot the (Stone-less) Calvin Klein white label campaign with models Edita Vilkeviciute and Mathias Lauridsen. CKI’s in-house advertising agency CRK spearheaded the production of the campaigns, working with consulting creative director Fabien Baron. Overall, CKI will advertise in 34 countries this fall with print, digital, outdoor and cinema placements. The digital spend continues to increase, and, for fall, represents 24 percent of the overall marketing budget, up 1 percent from spring.
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09-07-2012
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YAY Mathias!

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09-07-2012
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thanks for the info ^

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09-07-2012
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yup, that's Mathias.
What a nice duo! I just can't get enough of these two respectively.

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09-07-2012
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What a fresh CK campaign!

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09-07-2012
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always love Edita for CK, even though it's white label!

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10-07-2012
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one more!

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10-07-2012
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i love edita shes perfect but i wish they would surprise me with a different male and female cast

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11-07-2012
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The shots with the Red hues are really beautiful! So happy for Mathias and Edita!

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14-07-2012
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14-07-2012
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^ YESSSSSSS MATHIAAAAAAAAS He's doing a wonderful job, as usual!


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12-09-2012
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HQs + one new



*US Elle 10/2012 via zinio

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