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01-07-2013
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Carolina Herrera F/W 13.14 : Mirte Maas by Nathaniel Goldberg

wwd

Quote:
CAROLINA’S DOUBLE TIME: For the second consecutive season, Carolina Herrera has turned to Nathaniel Goldberg to shoot her advertising. In keeping with the surrealistic feel of the spring campaign, the fall one also challenges the eye with a trompe l’oeil effect. Readers flipping through the August issues of fashion magazines may do a double take when they see Mirte Maas twice in the same ad. The Dutch model plays two contrasting roles — at ease with her hands in the pockets of a black-and-white ensemble and standing in a white gown with a ruched waist and black velvet belt.

The moral to this story being the two sides of Herrera’s collection — daytime and evening.

The undulating shape and contrast of the backdrop, which are further accented by Herrera’s designs, are meant to reflect the “Capriccio for Carolina” that crescendoed during the finale of her fall runway show. To trumpet how music inspired the collection, Herrera recruited composer Tom Hodge and producer Javier Peral to commission a musical score inspired by Beethoven’s “Kreutzer Violin Sonata.”


Last edited by kimair; 14-07-2013 at 10:55 PM. Reason: added text from wwd
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01-07-2013
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This is superb! I love the surrealism this ad brings to the left part of my brain.

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01-07-2013
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The models choice surprises me!She looks stunning though.

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01-07-2013
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Wow, great result/concept.

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01-07-2013
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I love how the dresses fade through the background! Gorgeous!! Can't wait so see this in print!

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01-07-2013
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oh wow! and great that mirte has a campaign

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01-07-2013
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Definitely surprised to see Mirte but she looks nice..
Love the campaign, definitely feeling the surrealism they were going for.

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10-07-2013
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Digital Edition Harper's Bazaar US

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08-08-2013
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Quote:
New release: Preview Carolina Herrera’s latest campaign image shot by Nathaniel Goldberg. Model Mirte Maas wears the hand-painted dahlia print gown with sequin detail from the Fall 2013 collection. The trompe l’oeil effect of seeing the dress two ways highlights the mastery of the atelier inside the House of Herrera.

facebook/carolina herrera

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25-08-2013
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zinio.com

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