How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
16-07-2010
  1
Mr. Magic
 
Flashbang's Avatar
 
Join Date: Oct 2008
Gender: homme
Posts: 98,840
Chanel "Bleu de Chanel" Fragrance : Gaspard Ulliel by Jean-Baptiste Mondino




Quote:
Chanel is looking to raise the profile of its men’s scent business this fall with Bleu de Chanel, its first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s EgoÔste.

“With Bleu de Chanel, we are adding a new olfactory family — the woody aromatic — to our men’s fragrance portfolio,” d’Avack continued. “In a very competitive market, this is an olfactive creation that deliberately ignores market trends and brings a different take to men’s fragrances. Its impact is amplified by an extraordinary advertising film directed by Martin Scorsese.”

Of the partnership with Scorsese, d’Avack noted: “Chanel has had a long history of working with the most renowned movie directors for its advertising creations, first and foremost for the brand’s fragrances. For Bleu de Chanel, the brand was not going to change this highly successful creative approach. Chanel’s artistic department suggested Mr. Scorsese with the belief that the launch of a new major men’s fragrance would be the perfect opportunity. Basically, Martin Scorsese had carte blanche over the film. As a result, the film is an instant classic but also very modern and perfectly aligned with the image that Chanel wanted to convey with Bleu.”

D’Avack said that actor Gaspard Ulliel was chosen for his “masculine appeal, energy and elegance,” adding “he is one of France’s most promising young film actors.”

The scent, concocted by the company’s in-house master perfumer Jacques Polge, has top notes of grapefruit, peppermint, pink pepper, nutmeg and ginger; a heart of dry cedar and jasmine, and a drydown of vetiver, patchouli and frankincense; Polge’s emphasis is on the grapefruit, dry cedar and labdanum notes. “With Bleu de Chanel, I wanted something frank, direct and pure in a masculine scent,” Polge stated. “I did trials with all of the raw materials that we are constantly fine-tuning, and I searched for what we could do and say that was different from what has already been done. And of course, something that could strike a chord with men today. Bleu de Chanel is reduced to its essential elements, in other words: freshness, spiciness and dry woodiness. It’s also a very sexy fragrance!”

Eaux de toilette in two sizes — 1.7 oz. for $59 and 3.4 oz. for $79 — will be offered, as will a 3.4-oz. aftershave lotion for $50. Starting Fall 2010.

stylerumor.com

__________________
Our existence is not worthy without your presence. Join the fun!

(IT'S GOING DOWN
ô)
MENS Runway Model Showlists - Mens RTW S/S 2015
Status: Online
 
Reply With Quote
 
16-07-2010
  2
fashion icon
 
carmen_kass's Avatar
 
Join Date: Jun 2007
Location: With Snejana, I'm her maid
Gender: femme
Posts: 3,447
Looks more like a Hugo Boss campaign, not as elegant as Chanel ads should be.

__________________
**** Move that cone. I'm Lindsay Lohan!" ****
  Reply With Quote
16-07-2010
  3
backstage pass
 
TaylorBinque's Avatar
 
Join Date: Apr 2010
Location: Bangkok
Gender: homme
Posts: 873
this is not classy Chanel. And Gasparfd doesn't look so handsome here.

  Reply With Quote
16-07-2010
  4
When in doubt, wear red.
 
Wolkfolk's Avatar
 
Join Date: Jul 2010
Location: France
Gender: homme
Posts: 4,423
Huge disapointment , what a waste of Gaspard!

__________________
"Quality will be remembered long after price has been forgotten" .Aldo Gucci.
  Reply With Quote
16-07-2010
  5
V.I.P.
 
hysteria's Avatar
 
Join Date: Jun 2010
Gender: femme
Posts: 12,097
I don't like it at all, something missing..

  Reply With Quote
16-07-2010
  6
Vogue Paris Intern
 
FrenchCactus's Avatar
 
Join Date: Mar 2006
Location: Paris, France
Gender: femme
Posts: 2,902
I thought it looked like a Boss campaign too at 1st glance, so I'm disappointed : Mondino and Chanel can do better.
I'm still looking forward to watching the film ad by Scorcese.

  Reply With Quote
16-07-2010
  7
trendsetter
 
Rigida's Avatar
 
Join Date: Jun 2010
Location: NYC
Gender: homme
Posts: 1,203
well it's okay, not really great but acceptable

  Reply With Quote
16-07-2010
  8
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,176
the adv are very boring to me he is so HOT but this are very boring expecting more

  Reply With Quote
16-07-2010
  9
less is more
 
rox_yr_sox's Avatar
 
Join Date: Feb 2008
Location: australian in nepal
Gender: femme
Posts: 2,426
Gaspard can look so much better than that. Very disappointing and so not chanel.

__________________
[my tumblr][life is short art is long][news from nepal]
[tfs 50 book challenge][reading: from goddess to mortal by scott berry & rashmila shakya][completed: 14]
  Reply With Quote
16-07-2010
  10
fashion icon
 
ALAUU's Avatar
 
Join Date: Oct 2009
Location: New York
Gender: femme
Posts: 3,447
^ I agree. He looks quite unattractive on the cover, like he's confused or angry.

  Reply With Quote
16-07-2010
  11
V.I.P.
 
vogue28's Avatar
 
Join Date: Jan 2008
Location: England
Gender: homme
Posts: 16,692
I feel like I'm looking at something from Hugo Boss or Armani. Defiantly not timeless, classic or Chanel.
However the bottle design looks fantastic - typical Chanel. It adds to the purchase being worthwhile.

__________________
.
  Reply With Quote
16-07-2010
  12
V.I.P.
 
Elfinkova's Avatar
 
Join Date: Feb 2009
Location: Los Angeles
Gender: homme
Posts: 5,741
Gaspard does not look good here. He looks sinister. Hate it.

  Reply With Quote
16-07-2010
  13
backstage pass
 
Verene's Avatar
 
Join Date: Jul 2008
Gender: femme
Posts: 720
Looks like a Hugo Boss ad/some hitman movie poster.

  Reply With Quote
16-07-2010
  14
!
 
Join Date: Jul 2009
Gender: femme
Posts: 4,309
i think he looks like a less guido Baptiste...clearly karl was going for that

  Reply With Quote
16-07-2010
  15
ģ
 
IAmLordZen's Avatar
 
Join Date: Dec 2009
Location: Manila
Gender: homme
Posts: 8,662
Quote:
Originally Posted by carmen_kass View Post
Looks more like a Hugo Boss campaign, not as elegant as Chanel ads should be.
Yeah, this looks a lot like Hugo Boss Bottled Night.

__________________
THE MAGAZINE STAND tumblr
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
bleu, bleu de chanel, chanel, fragrance, gaspard, jeanbaptiste, mondino, ulliel
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 11:02 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.