Chloé F/W 12.13 : Anja Rubik & Suvi Koponen by Craig McDean

**Flashbang** · 13-07-2012

Facebook/Chloe

**Flashbang** · 13-07-2012

Chloe.com

LabelWhore4 · 13-07-2012

Anja's back! It feels like old times, only now the clothes are insanely boring.

ALAUU · 13-07-2012

Anja is always the perfect Chloe girl, but unfortunately this looks boring so far.

**ChrissyM** · 13-07-2012

i don't know... i always enjoy the vibe of Chloe ad campaigns. Excited to see more!

And I actually like their outfits

visualoptimism · 13-07-2012

i actually really like this, love the hair and the styling.

Style Savvy · 13-07-2012

Both Anja and Suvi are quintessential Chloé girls, so I'm really glad to see them here. (Unlike last season were both girls were miscast.) Based on the first image this looks like a promising campaign. I can't wait to see more.

mackos · 13-07-2012

Beautiful. It's so fresh, light and airy, the girls look great as well.

Mchunu · 13-07-2012

^though it could be the saturated red pants and graphic lines, I don't exactly see light and airy. Also because it looks very much like Mert and Marcus. Considering brand image, the picture itself feels a lot like a step forward, than backwards..not sure if I like it, but I don't mind it either. There is something about the models that seems very unfeminine for me, despite the beautiful shapes and textures of the clothes....I would have liked to see more air in and movement in the garments, versus the hair. But I would still like to see it in its entirety, including the logo.

LagerfeldBoy · 13-07-2012

Quote:

Originally Posted by Style Savvy

Both Anja and Suvi are quintessential Chloé girls, so I'm really glad to see them here. (Unlike last season were both girls were miscast.) Based on the first image this looks like a promising campaign. I can't wait to see more.

Completely agree!

TeeVanity · 13-07-2012

Makes me really happy seeing Anja in this, just lovely.

Northern Star · 13-07-2012

So far, so good.......got the Chloe stamp all over it.
They never really push the envelope with their advertising, yet they always manage to make them recognisable and always retain a classy element.

**HeatherAnne** · 13-07-2012

Very modern sleek and cool with that background, especially interesting when contrasted with the timeless Chloe styling. I think it's beautiful, and I love how clean it is, the empty space in the ad is utilized brilliantly.

ParisFashionMuse · 13-07-2012

i like this better than last season. its not as soft as most of their campaigns but i love it

Wolkfolk · 13-07-2012

Very modern and urban ad, I also love the coolness and ease of it. It's very Chloé, very fresh and feminine with a perfect cast. Always a pleasure to see Anja for Chloé , Suvi looks good too.

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13-07-2012	2
Flashbang Mr. Magic Mod Squad Member Join Date: Oct 2008 Gender: homme Posts: 76,487	Chloe.com __________________ Our existence is not worthy without your presence. Join the fun! (NEW SEASON!) MENS Runway Model Showlists - Mens RTW F/W 13.14
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13-07-2012	5
ChrissyM girl who fell to earth Mod Squad Leader Join Date: Apr 2005 Location: Boston Gender: femme Posts: 18,339	i don't know... i always enjoy the vibe of Chloe ad campaigns. Excited to see more! And I actually like their outfits __________________ ♥ tFS 2013 READING CHALLENGE ♥┃CURRENTLY READING ▸ The Art of Fielding by Chad Harbach┃COMPLETED ▶ 5 of 25┃
Status: Online

13-07-2012	7
Style Savvy V.I.P. Join Date: Oct 2009 Gender: homme Posts: 5,556	Both Anja and Suvi are quintessential Chloé girls, so I'm really glad to see them here. (Unlike last season were both girls were miscast.) Based on the first image this looks like a promising campaign. I can't wait to see more. __________________ kate moss • lara stone • saskia de brauw arthur gosse • benjamin eidem • clément chabernaud • simone nobili
Status: Online

13-07-2012	11
TeeVanity fashion icon Join Date: Oct 2010 Location: NJ Gender: homme Posts: 3,425	Makes me really happy seeing Anja in this, just lovely. __________________ TeeVanity's World~

13-07-2012	3
LabelWhore4 fashion elite Join Date: Sep 2009 Location: the glittering city Gender: homme Posts: 2,554	Anja's back! It feels like old times, only now the clothes are insanely boring. __________________ There's Chanel Iman....... then there's everyone else.

13-07-2012	4
ALAUU fashion icon Join Date: Oct 2009 Location: New York Gender: femme Posts: 3,188	Anja is always the perfect Chloe girl, but unfortunately this looks boring so far.

13-07-2012	6
visualoptimism V.I.P. Join Date: Jan 2011 Location: wonderland Gender: femme Posts: 7,040	i actually really like this, love the hair and the styling. __________________ my blog

13-07-2012	8
mackos Alluring Join Date: Jun 2007 Location: Suburbs Gender: homme Posts: 13,647	Beautiful. It's so fresh, light and airy, the girls look great as well. __________________ dreams, jazz and minimalism Querelle les images

13-07-2012	9
Mchunu V.I.P. Join Date: Sep 2007 Gender: homme Posts: 11,086	^though it could be the saturated red pants and graphic lines, I don't exactly see light and airy. Also because it looks very much like Mert and Marcus. Considering brand image, the picture itself feels a lot like a step forward, than backwards..not sure if I like it, but I don't mind it either. There is something about the models that seems very unfeminine for me, despite the beautiful shapes and textures of the clothes....I would have liked to see more air in and movement in the garments, versus the hair. But I would still like to see it in its entirety, including the logo. __________________ WEBSITE!!! ABOUT-FACE Last edited by Mchunu; 13-07-2012 at 12:52 PM.

13-07-2012	12
Northern Star French Chic Join Date: Apr 2006 Location: UK Gender: homme Posts: 15,919	So far, so good.......got the Chloe stamp all over it. They never really push the envelope with their advertising, yet they always manage to make them recognisable and always retain a classy element. __________________ 'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'

13-07-2012	13
HeatherAnne .my prison is your brain. Mod Squad Leader Join Date: Jan 2008 Gender: femme Posts: 17,439	Very modern sleek and cool with that background, especially interesting when contrasted with the timeless Chloe styling. I think it's beautiful, and I love how clean it is, the empty space in the ad is utilized brilliantly. __________________

13-07-2012	14
ParisFashionMuse fashion insider Join Date: Jan 2011 Location: Paris, France Gender: femme Posts: 2,454	i like this better than last season. its not as soft as most of their campaigns but i love it __________________ Lara StoneIris Strubegger Ryan Kennedy* Jon Kortajarena* Iselin Steiro* Tyson Ballou* Daria Werbowy* Natasha Poly* Freja Beha Erichsen

13-07-2012	15
Wolkfolk When in doubt, wear red. Join Date: Jul 2010 Location: France Gender: homme Posts: 3,961	Very modern and urban ad, I also love the coolness and ease of it. It's very Chloé, very fresh and feminine with a perfect cast. Always a pleasure to see Anja for Chloé , Suvi looks good too. __________________ "Quality will be remembered long after price has been forgotten" .Aldo Gucci.

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