The first shot is terrible, but I suppose they knew that so they spiced it up with that really beautiful smile shot. It's so Chloe. Would it kill them to have SOME colour? I mean that coat looks so boring.
Could get a lot better, but so far i'm not really impressed. Not sure how I feel about David Sims for Chloe..his aesthetic is so different from what I think the brand would go for.
Ugh that first shot - the page might as well be blank for all the effect it has. The 2nd one certainly makes an impression but that's only because Malgosia looks crazy.