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17-01-2012
  31
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its the first time I see light in Kate King, hope to see more tho.

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17-01-2012
  32
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This is such an upgrade from Freja and Arizona. Both of them are about as expressive as a paper bag.

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17-01-2012
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Ohhh! Karmen is rocking this season!! Can't wait to see more of her!!

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17-01-2012
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I love the motion it gives but that's just about it

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17-01-2012
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Hey guys there's something strange...





Quote:
>> Over the weekend, rumored girlfriends Freja Beha Erichsen and Arizona Muse were snapped doing a photo shoot outside the Chateau Marmont in Los Angeles, wearing head-to-toe Chloe. Muse was sporting her newly chopped shag — "The thing that kind of started me was that bob — and I felt like it was time for a change," she told Into the Gloss of the new haircut — in what appears to be the upcoming Spring 2012 campaign shoot.

UPDATE:Chloe has confirmed that Erichsen and Muse are indeed the faces of the Chloe Spring 2012 ads. [@Chloe_fashion]
Fashionologie

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17-01-2012
  36
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^ What I heard is that Arizona and Freja were indeed the original cast but were replaced by Karmen and Kate. Though they didn't ditch them completely and had them do the video campaign instead.

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17-01-2012
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So, Are you saying this is the making of the video?
I noticed it through a tweet made by Fashionologie 1 hour ago.

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17-01-2012
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I agree with what a lot of people said already, this is so fresh, breezy and light. One of the best campaigns of the season (assuming the rest of it is as good as this one shot). Karmen is looking so pretty.

And lol at those picture of Freja and Arizona. They looked terrible to begin with, but now seeing that shot of Karmen and Kate, Frizona look like they're shooting for Wal Mart.

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17-01-2012
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Loot at those pics, the same outfit with different models, Freja and Arizona like a joke

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18-01-2012
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I'm falling asleep. Interesting logo placement though.

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18-01-2012
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It's nothing special. This one image doesn't "scream" a new direction, I consider it as a typical Chloe ad.

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18-01-2012
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chloe.com

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18-01-2012
  43
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^This is really good! I'm loving the campaign and the styling. I'm thrilled Kate got that campaign, especially alongside Karmen, that's awesome for her!

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18-01-2012
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as much as i love the thought of Karmen/Kate replacing two models sporting soccer-mom hair the campaign itself just isn't interesting enough. i do like the minimal feel it lends but something is lacking in the shots (more budget perhaps?). the bare wall exacerbates the feeling.

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18-01-2012
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i like how the shots are minimalistic, but never cold or unpersonal. imo that's quite an achievement.

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