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18-01-2012
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Simple and good loved the change

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18-01-2012
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It's very very Chloe to me. The clothes looks absolutely fantastic.

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18-01-2012
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thank god, it is not arizona and freja. the new brand director thinks better.

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18-01-2012
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The shot where you can see Kate King's face full on is the weakest. Coincidence? I think not.

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18-01-2012
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i miss the life that Chloe campaigns had. This one has the movement, but nothing is being projected from that movement

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19-01-2012
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Well Kate and Karmen look lovely in the campaign. Still in shock that it's not Freja and Arizona but I looking forward seeing them in the video. Nice job.

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22-01-2012
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Video campaign featuring Freja Beha Erichsen & Arizona Muse. Password of the video is : CHLO…



peaceandnoice tumblr via arkasha


Last edited by tarsha; 22-01-2012 at 02:36 PM.
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22-01-2012
  53
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Quote:
Originally Posted by MyNameIs View Post
The shot where you can see Kate King's face full on is the weakest. Coincidence? I think not.
So true.

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22-01-2012
  54
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Yes, it's simple but it's not selling me anything.

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22-01-2012
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^See I think the clothes look great, they may not be the most visually exciting ads but they present the clothes in the best way and the girls look natural effortlessly gorgeous

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22-01-2012
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Quote:
Originally Posted by Modelo View Post
^ What I heard is that Arizona and Freja were indeed the original cast but were replaced by Karmen and Kate. Though they didn't ditch them completely and had them do the video campaign instead.
If KK and KP replaced Arizona and Freja, it was the right decision IMO, especially in the case of Arizona. She really doesn't look so great in the shots of her and Freja. The dress makes her look kind of dumpy and that haircut looks like something a home ec teacher in the 1979s wore.

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23-01-2012
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Shoutout Karmen and Kate. Not even worth discussing models that didn't make the campaign.

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23-01-2012
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yes ! it's simple, fresh, really pleasant to see !

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23-01-2012
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such thing happens not first time with chloe. i remember an ad with angela and anja (don`t remember exactly who`s another girls but it was f/w) and there was a rumor what lara stone and anja rubik were announced. and i actually saw these studio shots also taken by inez& vinoodh but something changed and they made another (outdoor)shooting for actual campaign, and shots with lara became a myth & story since i think there are about 200 ppl in the world who saw them

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24-01-2012
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^Yes and last season Arizona was already supposed to be in the Chloť campaign and in the end there was only one shot with someone in the background who's believed to be Arizona (and she also got cut from an Armani campaign last season, too). It's too bad it happened with this campaign because obviously many people were looking forward to it after seeing the paparazzi pictures. But the final product must have been really disappointing for them to do that and the video campaign thing with Freja & Arizona seems like they're just doing damage control so people wouldn't think they got cut from the campaign entirely.

I'm really undecided on what to think about the campaign. I love the easiness of it because that's the vibe I got from the collection, too. But it still seems a bit like a lazy last minute thing with it not having a real concept or an actual setting. Karmen is a great choice for this campaign, though. She brings this effortless elegance to the images and makes the clothes look great. I'm not that convinced by Kate King in this campaign however, she seems a bit lost.

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2012, chloŽ, glen, karmen, kate, king, luchford, pedaru, s or s
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