Chloe S/S 08 : Ali Stephens by Craig McDean

[xPedro]

Guys, at least they changed the concept!

[masquerade]

finally a different direction for Chloe. Not my favorite ads in the world but it was desperately needed

[carmen_kass]

^That's true, but I miss Anja and Freja, though change is definately good.

[style_expert]

Originally Posted by xPedro

Guys, at least they changed the concept!

yes, they have such an original and interesting concept and location now the beach

[breathe0xygen]

Love the colors...!

[unipine]

as tired as Inez & Vinoodh may be, they became Chloe's staple and i liked it that way. i agree with whoever it was that said this looks like McDean trying to replicate Inez & Vinoodh and failing, because this is so far from being his style. the Chloe brand in general is not McDean-esque at all! i don't like the model either. she looks dull and lifeless.

[Girl Afraid]

I like the smaller image way better.
Ali looks good but I'm not sure about the whole thing

[seanutbutter]

This doesn't really scream "Chloe" to me, although I'm not sure what exactly is to blame. I think I'm just used to models sitting in a room in various poses, like the past few campaigns looked like.

[*Kristina*]

Ali looks so beautiful in this ad. So far it is my favourite campaign of the season.

[ThiagoMello]

No... it's not awful but it's not my favorite, and her nose is weird

[Cosette]

Originally Posted by unipine

as tired as Inez & Vinoodh may be, they became Chloe's staple and i liked it that way. i agree with whoever it was that said this looks like McDean trying to replicate Inez & Vinoodh and failing, because this is so far from being his style. the Chloe brand in general is not McDean-esque at all! i don't like the model either. she looks dull and lifeless.

I agree on all accounts except that I do like the model. I think these are pretty, just... not Chloe.

[DuTTyRoCK112]

They should have just used the smaller picture as the ad. The larger image does nothing for me.

[Kushie]

I don't like this. I don't like the new concept ...I prefer I&V

[Spike413]

I'm glad to see Chloe take a new direction. Those flowy, colorful dresses are made to be billowing in the wind on a beach somewhere. Regardless of the fact that I'm not an I&V fan, the ads became so predictable and boring as of late.

But the large shot is just bad. The angle is the most unflattering I've ever seen. Add me to the list of people who prefer the small shot.

[satinchic]

even though i haven't warmed up to paulo yet, it's a new chloe, i think these ads will help with the new brand identity. the last ads were too phoebe.