Christian Dior Lady Dior Handbags : Marion Cotillard by Annie Leibovitz
I thought we should probably start a new thread for this as it's a new photographer and campaign?
Here are the New York ads so far:
RED ALERT: The next chapter in the Lady Dior advertising saga, featuring Marion Cotillard, sees the actress continuing her adventures — this time in New York City as “Lady Red.” Print ads, photographed by Annie Leibovitz, are slated to break in August fashion titles and be plastered around Paris during fashion week in October. The cinematic image suggests a double life, as Cotillard stares into a mirror. Coming later in the season is a second scene depicting Cotillard getting ready for her close-up as a femme fatale. The Oscar-winning actress posed atop the Eiffel Tower in a campaign in the fall for the Lady Dior bag, and was also featured in a six-and-a-half-minute thriller for the Internet this spring as Dior puts more star power behind its brand and more intrigue into fashion advertising. A Dior spokeswoman said another online movie is planned for December, but it is not yet shot.
— Miles Socha
Last edited by birdyandme; 10-07-2009 at 07:59 PM.
She looks very old. Like a time-traveler from the 50s. I know Mad Men is in, but come on.
What woman would buy these bags presented in this fashion? These ads only speak to 45+ age group, and I am not saying they are not important. Yet, very few 30-somethings will look at this ad and say 'I want to be this woman.'
When Diana carried this bag, she was exciting in fashion. This 'character' in the ad most certainly isn't.
On the other hand, it is just a bag! I mean, not even a fragrance. With a perfume, you can carry people to dreams, since everyone will experience something personal and unique with it. So I do not blame companies to create outrageous campaigns and promotion marathons for their releases. Perfume sells. But to create this much fuss over a bag? What you see is what you get anyways! Why bother so much, with these different cities and directors and tacky movies?
Mad Men is set in the 60s. I certainly have no problem with the 50s/60s vibe to this campaign, the 60s are of course an enormous inspiration to the times we live in. It's the execution that is sorely lacking. And all the fuss, as you mentioned, pasha.