Christian Dior Miss Dior Handbags F/W 12.13 : Mila Kunis by Mario Sorrenti

visualoptimism · 12-07-2012

Quote:

L.A. WOMAN: Returning for a second Dior campaign in support of the Miss Dior handbag, actress Mila Kunis slipped into the skin of a Fifties Hollywood star — a bouffant hairstyle accentuating the glamorous, retro mood.

The black-and-white spots, photographed in Los Angeles by Mario Sorrenti with styling by Carine Roitfeld, depict Kunis as the kind of woman accustomed to attention from throngs of paparazzi, and to smoldering in front of the camera. The young actress, who won wide acclaim for her turn in 2010’s “Black Swan,” is currently on screens in the Seth MacFarlane comedy “Ted.”

The worldwide campaign for Dior is to make its debut in the August issue of Elle Hong Kong on July 21, followed by a range of September issues, including Bazaar and Tatler in the U.K., Vanity Fair in the U.S. and Vogue Paris in France. Dior also plans to unveil the images, along with behind-the-scenes imagery and mini film, on its Miss Dior Web site as of Wednesday.

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catalytic · 12-07-2012

I don't like this concept. Mila is so not 50's glamour and why is she waving for a taxi 15 stories up on a balcony?

FelipeV · 12-07-2012

The paparazzi thing is annoying. I'll never going to understand the relation Dior/Kunis, why her?

LagerfeldBoy · 13-07-2012

Quote:

Originally Posted by FelipeV

The paparazzi thing is annoying. I'll never going to understand the relation Dior/Kunis, why her?

I can't remember where I read this, but I read somewhere that Mila was chosen to appeal to the more young demographic whereas Natalie Portman was chosen to appeal to a more classic/chic customer and image of the brand. Marion represents the more mature/elegant side of Dior, etc.

Chanelcouture09 · 13-07-2012

In all fairness they have got it spot on with choosing Mila as a spokesperson for the brand, so many girls (and guys) I know adore her and think she's pretty (or hot), so it's instantly grabbing their attention with her being cast for this campaign and like LagerfeldBoy pointed out, they've cast a range of women to appeal to all age brackets, and lets not forget they have Sharon Stone (who appeals to the mature customer) and Charlize (who appeals to, again, the classic customer).

I like the first shot posted over the second one and I'm pleasantly surprised they've used Sorrenti and not Meisel, thank god.

anlabe32 · 13-07-2012

It's not bad, but why is she waving for a cab on top of a building?

And I agree, Mila is a nice choice, she's hot right now.

GIVENCHYlover · 13-07-2012

Amazing, I like the first shoot.
Good job Carine!

judelove · 13-07-2012

BEE utiful

ALAUU · 13-07-2012

Quote:

Originally Posted by anlabe32

It's not bad, but why is she waving for a cab on top of a building?

And I agree, Mila is a nice choice, she's hot right now.

I agree with you! What a corny ad and also, why would the paparazzi be photographing her on a balcony?

TREVOFASHIONISTO · 13-07-2012

I think she is perfect for this, and Mila seems to suit he 50s look just fine. I think they chose her soley for her eyes because they draw me right in.

Northern Star · 13-07-2012

This is a damn sight better than last seasons which were rather bland and at least they create an atmosphere.
I really like Mila for this brand and the first pic is definitely the best, owing to the fact that the second pic really looks nothing like her.

kokobombon · 13-07-2012

I don´t like it. If they´re aiming for a younger demographic why styled her to look like 40? Marion looks younger and fresher in her ads...

Photoshop in the second pic is awful...

ParisFashionMuse · 13-07-2012

i cant remember the last time i liked dior's campaigns other than dior cherie with marnya. boring. predictable. tasteless

Tiger-lily · 14-07-2012

Quote:

I agree with you! What a corny ad and also, why would the paparazzi be photographing her on a balcony?

Quote:

I don't like this concept. Mila is so not 50's glamour and why is she waving for a taxi 15 stories up on a balcony?

Exactly. I understand why they would choose Mila to appeal to a younger demographic, but the overall concept doesn't make any sense.

LoveKatFashion · 15-07-2012

I really like Mila for Dior. Shes got the naturaly and effortly sweet/sexy look that is very much natalie portman, which is probably why they choose mila.

Like this shoot, THOUGH I like milas dior handbag ads much better.

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13-07-2012	11
Northern Star French Chic Join Date: Apr 2006 Location: UK Gender: homme Posts: 15,919	This is a damn sight better than last seasons which were rather bland and at least they create an atmosphere. I really like Mila for this brand and the first pic is definitely the best, owing to the fact that the second pic really looks nothing like her. __________________ 'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'

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12-07-2012	2
catalytic scenester Join Date: Feb 2011 Gender: femme Posts: 88	I don't like this concept. Mila is so not 50's glamour and why is she waving for a taxi 15 stories up on a balcony?

12-07-2012	3
FelipeV front row Join Date: Jul 2010 Gender: homme Posts: 216	The paparazzi thing is annoying. I'll never going to understand the relation Dior/Kunis, why her? __________________ Blog

13-07-2012	5
Chanelcouture09 Some Like It Hot Join Date: Feb 2009 Location: England Gender: homme Posts: 9,139	In all fairness they have got it spot on with choosing Mila as a spokesperson for the brand, so many girls (and guys) I know adore her and think she's pretty (or hot), so it's instantly grabbing their attention with her being cast for this campaign and like LagerfeldBoy pointed out, they've cast a range of women to appeal to all age brackets, and lets not forget they have Sharon Stone (who appeals to the mature customer) and Charlize (who appeals to, again, the classic customer). I like the first shot posted over the second one and I'm pleasantly surprised they've used Sorrenti and not Meisel, thank god. __________________ Oh oh see you said some key words, alright, you said I have spice and fire, so stay away before I burn yo ass up. New Blog

13-07-2012	6
anlabe32 fashion elite Join Date: Apr 2012 Location: Netherlands Gender: femme Posts: 2,919	It's not bad, but why is she waving for a cab on top of a building? And I agree, Mila is a nice choice, she's hot right now.

13-07-2012	7
GIVENCHYlover backstage pass Join Date: Nov 2011 Location: Freja's float Gender: homme Posts: 973	Amazing, I like the first shoot. Good job Carine! __________________ ▲ B L O G ▲ Freja, Sean, Selezneva, Clément

13-07-2012	8
judelove backstage pass Join Date: Sep 2010 Location: Lousiana, USA Gender: femme Posts: 515	BEE utiful

13-07-2012	10
TREVOFASHIONISTO V.I.P. Join Date: Jun 2008 Location: N.Y.C. Gender: homme Posts: 11,703	I think she is perfect for this, and Mila seems to suit he 50s look just fine. I think they chose her soley for her eyes because they draw me right in. __________________ Maryna.Natasha.Sasha

13-07-2012	12
kokobombon V.I.P. Join Date: Oct 2007 Location: Buenos Aires Gender: femme Posts: 11,299	I don´t like it. If they´re aiming for a younger demographic why styled her to look like 40? Marion looks younger and fresher in her ads... Photoshop in the second pic is awful... __________________ My High Fashion Tumblr My Personal Blog

13-07-2012	13
ParisFashionMuse fashion insider Join Date: Jan 2011 Location: Paris, France Gender: femme Posts: 2,468	i cant remember the last time i liked dior's campaigns other than dior cherie with marnya. boring. predictable. tasteless __________________ Lara StoneIris Strubegger Ryan Kennedy* Jon Kortajarena* Iselin Steiro* Tyson Ballou* Daria Werbowy* Natasha Poly* Freja Beha Erichsen

15-07-2012	15
LoveKatFashion backstage pass Join Date: Feb 2012 Gender: femme Posts: 583	I really like Mila for Dior. Shes got the naturaly and effortly sweet/sexy look that is very much natalie portman, which is probably why they choose mila. Like this shoot, THOUGH I like milas dior handbag ads much better. __________________ I'm in love with somebody, and that somebody is Couture.