ck Calvin Klein Beauty : Lara Stone by David Sims

**kimair** · 30-03-2007

from wwd...this isn't really fall and not spring, so...

Quote:

Calvin Klein Inc. is adding a little color to Cosmoprof this week.

That's where the company is unveiling the first pieces of cK Calvin Klein Beauty, its new color cosmetics collection with licensee Markwins International. It also marks the first time that CKI has been a part of Cosmoprof, the trade fair held each spring in Bologna, Italy.

The new cosmetics line, with upward of 200 stockkeeping units, is designed to appeal to a multicultural, fashion-forward consumer, said Tom Murry, CKI's president and chief operating officer. A full range of shades and textures are in the plans, along with foundations, eye shadows, lip colors, concealers, mascaras, lip and eye pencils, nail polish and makeup brushes. Price points, which average $15 to $18 per item in the U.S., are intended to be consistent with other entry-level prestige brands, said Murry.

The cosmetics will launch first in Italy in late May, followed by France in June and the U.S., the U.K., Canada and Mexico in September. In the U.S., the line will initially be sold in select Macy's doors, said Chen. Roughly 1,000 doors are planned for Europe, including both perfumeries and department stores. In October, Hong Kong will get the color line, followed by Japan, Taiwan, Korea and Shanghai and Beijing.

"To me, this specific product [line] is a total continuation of Calvin's aesthetic," said Fabien Baron, who designed the packaging for the new makeup lineup with CRK, Calvin Klein's in-house advertising agency. The last cosmetics line had sharp-edged compacts, while the new ones are square with rounded corners.

"The last makeup line was more of a Collection direction, while the new beauty line is more CK-related," said Baron. "Like CK, the new beauty brand is a little trendier than Collection, a little bit more fashion-forward and youthful."

A print advertising campaign, shot by David Sims in New York and featuring Dutch model Lara Stone, will begin appearing in fashion, beauty and lifestyle magazines this summer.

Gold Star · 30-03-2007

LARA!

I can't wait to see the ads!
I think it is a special model choice for a cosmetics collection since Lara is not a typical beautiful girl to many people.

svsk_sk2 · 30-03-2007

wow... Lara Stone again? she's everywhere now... cool~

kissmesweet · 30-03-2007

Lara S!

Can't wait! She sounds perfect.

Northern Star · 31-03-2007

I think Lara will be brilliant in this CK campaign, she looks amazing in the Nicole Fahri ads.

style_expert · 02-04-2007

Lara

perfect choice

alix* · 02-04-2007

Oooh this will be interesting since Lara isn't that typical beautiful girl.

Ceptuouse · 02-04-2007

Go Lara

Kanna · 02-04-2007

Can't wait to see the picture!

TheGlassAngel · 02-04-2007

Wow! I'm a bit surprised but she's got such gorgeous skin and sensuous features. Can't wait to see it!

jadedomega · 02-04-2007

I am interested to see how this turns out, Lara was very unexpected.

kriszti.md · 02-04-2007

Yay Lara!

theirrenegade · 22-05-2007

I'd also be interested in seeing it. xD I'm really starting to like Lara a lot. ^.^

novella · 23-05-2007

I think Lara is a perfect choice for this campaign and I can't wait to see more!

Gold Star · 10-09-2007

I'm guessing the ad hasn't been posted..
here it is!

* scanned by Gold Star

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02-04-2007	11
jadedomega Muse Join Date: Apr 2004 Location: Metropolis Gender: homme Posts: 4,531	I am interested to see how this turns out, Lara was very unexpected. __________________ McQueen is the King

23-05-2007	14
novella breakfast time Join Date: Oct 2005 Location: Chicago Gender: femme Posts: 5,858	I think Lara is a perfect choice for this campaign and I can't wait to see more! __________________ I need no reason for the first time in my life I just need to be on my way

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30-03-2007	2
Gold Star eat yourself Join Date: Mar 2006 Location: Hong Kong Gender: femme Posts: 1,043	LARA! I can't wait to see the ads! I think it is a special model choice for a cosmetics collection since Lara is not a typical beautiful girl to many people. __________________ - SASHA P.: Pivovarovist - MASHA T.: the girl with the Cosmic Eyes -

30-03-2007	3
svsk_sk2 front row Join Date: Oct 2005 Location: London Gender: homme Posts: 359	wow... Lara Stone again? she's everywhere now... cool~ __________________ it's not about who you are, it's about what you wear. London based menswear and women's wear fashion stylist www.sylvester-u.com

30-03-2007	4
kissmesweet V.I.P. Join Date: Dec 2005 Location: Hong Kong/UK Gender: femme Posts: 18,853	Lara S! Can't wait! She sounds perfect. __________________ ♥ don't you forget about me.

31-03-2007	5
Northern Star French Chic Join Date: Apr 2006 Location: UK Gender: homme Posts: 15,919	I think Lara will be brilliant in this CK campaign, she looks amazing in the Nicole Fahri ads.

02-04-2007	6
style_expert V.I.P. Join Date: Jan 2006 Gender: homme Posts: 8,531	Lara perfect choice

02-04-2007	7
alix* coffee&tv Join Date: Sep 2005 Location: Hong Kong Gender: femme Posts: 10,803	Oooh this will be interesting since Lara isn't that typical beautiful girl. __________________ WWW.LIVEJOURNAL.COM/~RUNWAYM [Runway Models]

02-04-2007	8
Ceptuouse V.I.P. Join Date: Feb 2005 Location: Ft. Lauderdale Gender: homme Posts: 15,925	Go Lara

02-04-2007	9
Kanna Enter the World Join Date: May 2005 Location: Seoul Gender: femme Posts: 11,011	Can't wait to see the picture! __________________ Don't show your agony Your enemy is gloating

02-04-2007	10
TheGlassAngel VSFS 2009! Join Date: Aug 2005 Gender: femme Posts: 16,534	Wow! I'm a bit surprised but she's got such gorgeous skin and sensuous features. Can't wait to see it! __________________ Stam ♥ Sasha ♥ Behati ♥ Lily ♥ Siri ♥ Georgia ♥ Kim Karlie ♥ Morgane ♥ Coco ♥ Julia D.

02-04-2007	12
kriszti.md V.I.P. Join Date: Sep 2006 Gender: femme Posts: 7,550	Yay Lara!

22-05-2007	13
theirrenegade rising star Join Date: Nov 2005 Location: Florida, USA Gender: femme Posts: 102	I'd also be interested in seeing it. xD I'm really starting to like Lara a lot. ^.^

10-09-2007	15
Gold Star eat yourself Join Date: Mar 2006 Location: Hong Kong Gender: femme Posts: 1,043	I'm guessing the ad hasn't been posted.. here it is! * scanned by Gold Star __________________ - SASHA P.: Pivovarovist - MASHA T.: the girl with the Cosmic Eyes -