How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
30-03-2007
  1
tailored
 
kimair's Avatar
 
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,523
ck Calvin Klein Beauty : Lara Stone by David Sims
from wwd...this isn't really fall and not spring, so...

Quote:
Calvin Klein Inc. is adding a little color to Cosmoprof this week.

That's where the company is unveiling the first pieces of cK Calvin Klein Beauty, its new color cosmetics collection with licensee Markwins International. It also marks the first time that CKI has been a part of Cosmoprof, the trade fair held each spring in Bologna, Italy.

The new cosmetics line, with upward of 200 stockkeeping units, is designed to appeal to a multicultural, fashion-forward consumer, said Tom Murry, CKI's president and chief operating officer. A full range of shades and textures are in the plans, along with foundations, eye shadows, lip colors, concealers, mascaras, lip and eye pencils, nail polish and makeup brushes. Price points, which average $15 to $18 per item in the U.S., are intended to be consistent with other entry-level prestige brands, said Murry.

The cosmetics will launch first in Italy in late May, followed by France in June and the U.S., the U.K., Canada and Mexico in September. In the U.S., the line will initially be sold in select Macy's doors, said Chen. Roughly 1,000 doors are planned for Europe, including both perfumeries and department stores. In October, Hong Kong will get the color line, followed by Japan, Taiwan, Korea and Shanghai and Beijing.

"To me, this specific product [line] is a total continuation of Calvin's aesthetic," said Fabien Baron, who designed the packaging for the new makeup lineup with CRK, Calvin Klein's in-house advertising agency. The last cosmetics line had sharp-edged compacts, while the new ones are square with rounded corners.

"The last makeup line was more of a Collection direction, while the new beauty line is more CK-related," said Baron. "Like CK, the new beauty brand is a little trendier than Collection, a little bit more fashion-forward and youthful."

A print advertising campaign, shot by David Sims in New York and featuring Dutch model Lara Stone, will begin appearing in fashion, beauty and lifestyle magazines this summer.

__________________
j'adore couture (life in fashion and in print)
  Reply With Quote
 
30-03-2007
  2
eat yourself
 
Gold Star's Avatar
 
Join Date: Mar 2006
Location: Hong Kong
Gender: femme
Posts: 1,043
LARA!
I can't wait to see the ads!
I think it is a special model choice for a cosmetics collection since Lara is not a typical beautiful girl to many people.

__________________
  Reply With Quote
30-03-2007
  3
front row
 
svsk_sk2's Avatar
 
Join Date: Oct 2005
Location: London
Gender: homme
Posts: 359
wow... Lara Stone again? she's everywhere now... cool~

__________________
it's not about who you are, it's about what you wear.
London based menswear and women's wear fashion stylist www.sylvester-u.com
  Reply With Quote
30-03-2007
  4
V.I.P.
 
kissmesweet's Avatar
 
Join Date: Dec 2005
Location: Hong Kong/UK
Gender: femme
Posts: 18,939
Lara S! Can't wait! She sounds perfect.

__________________
don't you forget about me.
  Reply With Quote
31-03-2007
  5
French Chic
 
Northern Star's Avatar
 
Join Date: Apr 2006
Location: UK
Gender: homme
Posts: 15,947
I think Lara will be brilliant in this CK campaign, she looks amazing in the Nicole Fahri ads.

  Reply With Quote
02-04-2007
  6
V.I.P.
 
Join Date: Jan 2006
Gender: homme
Posts: 8,567
Lara perfect choice

  Reply With Quote
02-04-2007
  7
coffee&tv
 
alix*'s Avatar
 
Join Date: Sep 2005
Location: Hong Kong
Gender: femme
Posts: 10,804
Oooh this will be interesting since Lara isn't that typical beautiful girl.

__________________
[Runway Models]
  Reply With Quote
02-04-2007
  8
V.I.P.
 
Join Date: Feb 2005
Location: Ft. Lauderdale
Gender: homme
Posts: 15,925
Go Lara

  Reply With Quote
02-04-2007
  9
.
 
Join Date: May 2005
Location: Seoul
Gender: femme
Posts: 11,208
Can't wait to see the picture!

__________________
Don't show your agony
Your enemy is gloating
  Reply With Quote
02-04-2007
  10
VSFS 2009!
 
Join Date: Aug 2005
Gender: femme
Posts: 16,534
Wow! I'm a bit surprised but she's got such gorgeous skin and sensuous features. Can't wait to see it!

__________________
Stam Sasha Behati Lily Siri Georgia Kim
Karlie
Morgane Coco Julia D.






  Reply With Quote
02-04-2007
  11
Muse
 
jadedomega's Avatar
 
Join Date: Apr 2004
Location: Metropolis
Gender: homme
Posts: 4,529
I am interested to see how this turns out, Lara was very unexpected.

__________________
McQueen is the King
  Reply With Quote
02-04-2007
  12
V.I.P.
 
kriszti.md's Avatar
 
Join Date: Sep 2006
Gender: femme
Posts: 7,550
Yay Lara!

  Reply With Quote
22-05-2007
  13
rising star
 
theirrenegade's Avatar
 
Join Date: Nov 2005
Location: Florida, USA
Gender: femme
Posts: 102
I'd also be interested in seeing it. xD I'm really starting to like Lara a lot. ^.^

  Reply With Quote
23-05-2007
  14
breakfast time
 
novella's Avatar
 
Join Date: Oct 2005
Location: Chicago
Gender: femme
Posts: 5,858
I think Lara is a perfect choice for this campaign and I can't wait to see more!

__________________
I need no reason for the first time in my life
I just need to be on my way

  Reply With Quote
10-09-2007
  15
eat yourself
 
Gold Star's Avatar
 
Join Date: Mar 2006
Location: Hong Kong
Gender: femme
Posts: 1,043
I'm guessing the ad hasn't been posted..
here it is!

* scanned by Gold Star

__________________
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
beauty, calvin, ck, david, klein, lara, sims, stone
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 11:57 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.