Comme des Garçons - The Campaign Archive - Page 9 - the Fashion Spot
 
How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
20-01-2012
  121
Mr. Magic
 
Join Date: Oct 2008
Gender: homme
Posts: 103,382
Comme des Garcons shirt ad found on Tetu France February 2012



worldmags.net

  Reply With Quote
26-07-2012
  122
The future is stupid
 
MissMagAddict's Avatar
 
Join Date: Feb 2005
Gender: femme
Posts: 25,583
Cindy Sherman 1994

source | youreupstate & edited article from lurve


Quote:
In 1994, Cindy Sherman produced a series of photographs for the clothing company Comme des Garçons that break virtually every rule of fashion photography.

As philosopher Roland Barthes has observed, fashion photography is generally governed by a garment-photograph-caption formulation, an apt description that cannot, however, be applied to Shermans interpretation of Comme des Garçons clothes. Her photographs center on disjointed mannequins and bizarre characters, forcing the clothing itself into the background. The lithe, physically ideal fashion model, so integral to the pages of Vogue, Glamour, and Elle, is nowhere to be seen.

These anti-fashion photographs effects are shocking and discombobulating, particularly when viewed in the light of conventional fashion photography. They are not, however, out of place in the context of Comme des Garçons designer Rei Kawakubos approach to the business of fashion design, which is strongly inspired by the values of the contemporary art world. Her first big success in the West came in 1981 with her inaugural Paris show, which made her an overnight sensation and unapologetically illustrated her resolutely modernist philosophy of clothing design. She claimed she wanted to start from zero,reexamining clothes as if the entire history of costume did not exist. The garments in the initial Paris show seemingly accomplished that goal. With her deconstructed and shapeless dresses in infinite shades of black, Kawakubo questioned all the conventional assumptions of Western fashion, in particular, that clothes should conform to or reshape the body. She simply refused to pander to the usual drama of concealing or revealing the body. In turn, Kawakubo and her intellectuality-imbued schmattes were enthusiastically embraced by devotees of the avant-garde, especially in the New York art community.

While Kawakubo was being embraced as an artists fashion designer, Cindy Sherman was made welcome in fashion industry circles. Her Untitled Film Stills series had established her as an able manipulator and interpreter of mass media icons of femininity. Shermans forays into fashion photography included a series of photographs for the Paris-based fashion house Dorothée Bis and another for Dianne Benson, an American retail entrepreneur who later opened the first Comme des Garçons store in New York City. Sherman also created photographs for both Vogue and Harper’s Bazaar. Indeed, it was a Harpers Bazaar layout that precipitated her collaboration with Kawakubo. After seeing that layout in 1993, Kawakubo contacted Sherman and provided her with clothing from each of the Comme des Garçons collections, to be photographed however Sherman wished. The resulting images were then used in the direct-mail campaign for the Comme des Garçons autumn/winter 1994/95 collections and also displayed in the companys SoHo boutique. These photographs are less depictions of saleable product than challenges to the expectation of what a fashion photograph should be.

If Shermans take on Kawakubos designs is difficult to discuss as fashion photography, that difficulty is mirrored in the fashion press’s attempts to come to terms with Comme des Garçons clothes. Kawakubo has played both the creative genius and the saboteur in the fashion industry. She has rejected most traditional fashion conventions in the design of her clothes, in the decoration and layout of her shops, in her unorthodox advertising campaigns, and in her sometimes confrontational runway shows. In the Comme des Garçons fashion collections, Kawakubo has offered shirts with extra sleeves and neck holes, jackets cut to be misbuttoned, skirts and dresses with wildly irregular hemlines, jackets with slits up the length of the sleeve, jackets bearing only one shoulder, clothing with exposed seams, or asymmetrical padding in unconventional places, and knitwear with holes used to decorative effect: such clothes cannot be discussed in conventional fashion terms. In the early 1980s her stores broke every rule of merchandising, displaying clothing sparsely and under uninvitingly harsh fluorescent light; now this aesthetic has been appropriated or adapted by many others. Her latest shops in New York and Tokyo are the complete opposite?cluttered with wildly assymetrical and curved walls, they invoke carnival fun houses. This rejection of conventional fashion merchandising extends to Comme des Garçons advertising; Shermans photographs are only one of many examples. Kawakubos catalogues feature minimal fashion content, sometimes omitting the clothing altogether and instead employing an image meant, in an oblique way, to capture the meaning of the collection, such as a sunflower.

In the context of Kawakubos destabilizing approach to the established way of doing business in the fashion industry, her collaboration with Cindy Sherman, whose work also undermines the reality of particular images, seems almost predestined.

The two are well matched in the paradoxical nature of their endeavors. Sherman is a noncommercial artist whose work welcomes and converses with commercial appropriation. Kawakubo manages a financial empire in the most commercial of industries while rigorously impressing an artistically informed sensibility on all of her products. Both Kawakubo as a fashion designer and Sherman as an artist have used their work to question assumptions about what constitutes self-presentation. Though their mediums and the attendant demands of their work are vastly different, both women subvert traditional images of and ideas about femininity. This kinship renders the Sherman-Kawakubo collaboration a rare example of the successful bridging of the art-commerce divide.
More images: http://forums.thefashionspot.com/sho...0&postcount=49
Attached Images
File Type: jpg cindysherman_cdg.jpg (123.6 KB, 6 views)
File Type: jpg cindysherman_cdg2.jpg (136.5 KB, 9 views)
File Type: jpg cindysherman_cdg3.jpg (123.3 KB, 8 views)
File Type: jpg cindysherman_commedegarcon4.jpg (113.2 KB, 7 views)

__________________
Love is what you want

  Reply With Quote
26-07-2012
  123
The future is stupid
 
MissMagAddict's Avatar
 
Join Date: Feb 2005
Gender: femme
Posts: 25,583
Comme des Garçons Homme Plus S/S 1987
Models:
Bert Van Emden, Curt Butrum, David Moore & Unknowns
Photographer: Bruce Weber

source: uomoclassico
Attached Images
File Type: jpg 94996_lgcommess87_122_641lo.jpg (460.5 KB, 10 views)

__________________
Love is what you want

  Reply With Quote
08-08-2012
  124
V.I.P.
 
Psylocke's Avatar
 
Join Date: Dec 2009
Gender: femme
Posts: 11,098
I'm not sure if all of these are actual campaign images? From the book description I take it they are.



Quote:
Comme des Garcons 1975-1982
-Tokyo, 1982
-Softcover

This is a rare publication featuring early work from Comme des Garcons and documents the momentous force in fashion history during a pivotal era. The book includes a compilation of some of their earliest seminal campaigns with contributions from Peter Lindbergh, Deborah Turbeville and Bruce Weber amongst others. Images have been printed full bleed and are largely black and white with a handful of colour images dotted throughout.
ln-cc.com

  Reply With Quote
22-08-2014
  125
Mr. Magic
 
Join Date: Oct 2008
Gender: homme
Posts: 103,382


mobilism.org (Wallpaper September 2014)

  Reply With Quote
 
Reply
Previous Thread | Next Thread »

Tags
archive, campaign, comme, des, garçons
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 07:51 PM.
Powered by vBulletin®
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2017 All rights reserved.