How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
23-02-2005
  1
scenester
 
Join Date: Feb 2005
Posts: 84
Commercial Campaigns aka Selling Out
The modeling industry has always been very picky about this. Models are chosen on uniqueness; which is why you see unique (2nd look) beauty on the runway and in high fashion work, not normal pretty. So do models lose their uniqueness when they do commercial work?

I certainly think so.

Look at Gisele and Karolina. Gisele doesn't have that much of an appeal because of this and Karolina lost out on a LV campaign because of this. Others begin to do commercial work and can't really do anything else.

But what exactly defines commercialization in the modeling world? A lot of models do makeup ads and still remain classy (Erin Wasson).

  Reply With Quote
 
23-02-2005
  2
tfs star
 
motaman8165's Avatar
 
Join Date: Feb 2005
Location: Los Angeles
Gender: homme
Posts: 1,660
isnt it more money

  Reply With Quote
23-02-2005
  3
scenester
 
Join Date: Feb 2005
Posts: 84
Much more money. But usually models who do commercial work don't have a long run.

  Reply With Quote
23-02-2005
  4
trendsetter
 
marc jacobs addict's Avatar
 
Join Date: Dec 2003
Location: New York, New York
Gender: femme
Posts: 1,278
^^ I disagree with that. I think that the key to long success is thorough the mass market campaigns. Look at Carolyn Murphy. She had worked for awhile, then did Estee Lauder.. and is now on the cover of SI. I also think that Gisele and Karolina have a lot of appeal. Gisele is continuously getting covers and covers.. and editorials, and campaigns. Right now she is doing Balenciaga, she just had a Brazil Vogue thing in which I think there were about 30 different covers of her. This month she is on French Elle with a massive editorial. She's also in this month's American Bazaar. I think she gets this much work because she is well known from her commerical works at VS. And the same is for Karolina Kurkova. She still gets a lot of "high-fashion" work. I dont think commerical success is selling out at all. I think it helps to further a models career in both mass media and "high fashion"

__________________
"You may say I'm a dreamer
But I'm not the only one,
Maybe one day you'll join us
And the world will live as one..."
-John Lennon
  Reply With Quote
23-02-2005
  5
tfs star
 
PussyLee's Avatar
 
Join Date: Aug 2004
Posts: 1,732
Erin Wasson Classy? LOL. I think Maybelline NY made Erin very commercial in a DrugStore kind of way ( Vons, Ralpha,Albertson, where maybelline NY is normally sold ) same can be said to Adriana Lima.

Carolyn Murphy, is a perfect example of how a product gave a model a certain Class and mystique. We know Carolyn is a trailer park kid and a surfer chick but Estee Lauder transformed her into this Glamorous, very Regal Beauty Queen. Probably this factor to her nabbing the cover of Sports Illustrated mag.

  Reply With Quote
23-02-2005
  6
tfs star
 
lunabella's Avatar
 
Join Date: May 2004
Gender: femme
Posts: 1,768
by definition, i don't think models can sell out. selling out IS doing any sort of commercial. . . and all ads are commercials. selling out is if jlo does a commercial.

  Reply With Quote
23-02-2005
  7
scenester
 
Join Date: Feb 2005
Posts: 84
You guys are missing the point.

There is a difference between Valentino and Victoria's Secret.

Here's an excerpt from Vanity Fair regarding Karolina and a Louis Vuitton campaign

Quote:
"Karolina Kurkova?" Arnault mutters.
"I find her..." says Mert, searching for the word.
"Common," answers art director David James, a Brit with thick glasses and funky teeth.
"Common," says Mert. "She's done so many lingerie things, and that's made her a little, like, common."
And I wouldn't consider Carolyn Murphy that high fashion anymore. I think it would reduce her rep to do something like SI and Estee Lauder. You hardly ever see her doing high fashion campaigns or walking the runway at Prada, etc.

I do think Erin Wasson is classy. Well at least in her photographs. And she has been able to maintain her contract and still do lots of high fashion work.

Designers seek unique beauty and unique models; when a model is overexposed, there is nothing really that special when thinking about how you want to give your campaign a certain edge.

  Reply With Quote
23-02-2005
  8
front row
 
Join Date: Jan 2005
Location: north america
Gender: femme
Posts: 258
Maybe amongst high fashion gurus.. I have no idea. They might be "selling out", but they have more money and more fame without being replaced with Diane Kruger or Uma Thurman for a Louis Vuitton campaign being a huge problem for them. And, it's not like Gisele, etc don't already have other high fashion campaigns, she's able to juggle Balenciaga and Victoria's Secret.


Last edited by agathe; 23-02-2005 at 06:27 PM.
  Reply With Quote
23-02-2005
  9
backstage pass
 
Join Date: Jan 2005
Location: London
Gender: femme
Posts: 526
Quote:
Originally Posted by marc jacobs addict
^^ I disagree with that. I think that the key to long success is thorough the mass market campaigns. Look at Carolyn Murphy. She had worked for awhile, then did Estee Lauder.. and is now on the cover of SI. I also think that Gisele and Karolina have a lot of appeal. Gisele is continuously getting covers and covers.. and editorials, and campaigns. Right now she is doing Balenciaga, she just had a Brazil Vogue thing in which I think there were about 30 different covers of her. This month she is on French Elle with a massive editorial. She's also in this month's American Bazaar. I think she gets this much work because she is well known from her commerical works at VS. And the same is for Karolina Kurkova. She still gets a lot of "high-fashion" work. I dont think commerical success is selling out at all. I think it helps to further a models career in both mass media and "high fashion"
I agree with this. A model's true success is her ability to straddle both the high fashion and mass market worlds. Gisele is still the model's model... any model today could only hope to one day reach the same level of success that Gisele has! Yeah she does Victoria Secret and yeah it is a commercial, mass market gig. But she's still gets the Balenciaga and Valentino jobs too. And if there's any model that can score a magazine cover, it's Gisele! Angela Lindvall did cover girl, victoria's secret... and she's still gets high fashion campaigns like Stella McCartney and Chloe. Erin Wasson too... does maybelline... but also does Donna Karan and Chanel. I don't think "mass market" jobs kill your career... if anything, they enhance a model's career by making them a household name. At the end though, it really depends on who the model is...

  Reply With Quote
23-02-2005
  10
V.I.P.
 
morgan38's Avatar
 
Join Date: Jan 2005
Gender: femme
Posts: 4,394
I think when a model goes commercial they do become more "common". Now when I see Gisele or Karolina, it never occurs to me to take a second look.

  Reply With Quote
23-02-2005
  11
V.I.P.
 
model_mom's Avatar
 
Join Date: Jan 2004
Posts: 15,261
If all the hundreds of models gave up high dollar commercial jobs just in case one of the high fashion campaigns just happen to fall in their lap, 2/3rds of them would be starving. Only a handful of models reach the status where they can pick or choose what jobs they will do. The way the fashion industry is changing faces every season and using celebrities leaves them little choice.

Us guys realise your point but I think most of us know the difference between Valentino and VS and if you take the time to study this forum you will find many members know a lot more than that.

__________________
"Let's stop treating models like greyhounds we plan to shoot after a race. We have to remember we are dealing with real people who have real feelings."
- James Scully
  Reply With Quote
23-02-2005
  12
tfs star
 
lunabella's Avatar
 
Join Date: May 2004
Gender: femme
Posts: 1,768
hmm, then i wonder what you guys think about cosmetics campaigns. those are tres commercial. natalia for l'oreal, tasha for covergirl, erin for maybelline, the list goes on. . .

  Reply With Quote
23-02-2005
  13
backstage pass
 
Join Date: Jan 2005
Location: London
Gender: femme
Posts: 526
Quote:
Originally Posted by lunabella
hmm, then i wonder what you guys think about cosmetics campaigns. those are tres commercial. natalia for l'oreal, tasha for covergirl, erin for maybelline, the list goes on. . .
although they may be considered commercial, cosmetics contracts are still considered the brass ring in the modelling world. any model would kill to get a cosmetics contract...
especially in this day and age, when celebrities are even snagging these contract, leaving few slots open for real models.

a model today should be so lucky if she can score a cosmetics contract!

  Reply With Quote
23-02-2005
  14
tfs star
 
hugobossdaria's Avatar
 
Join Date: Dec 2004
Location: Miami Beach
Gender: homme
Posts: 1,730
i disagree some models can still be classy and have a cosmetic contract.

  Reply With Quote
23-02-2005
  15
rising star
 
Cypresses's Avatar
 
Join Date: Dec 2004
Gender: femme
Posts: 186
Kate Moss in Rimmel commercial looks horrible.
she has cheap blue eye shadow and bloody red lips.
and for the ppl who knows her form that commercial is going to remember Kate Moss in that way.

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
aka, campaigns, commercial, selling
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 10:39 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. 2014 All rights reserved.